“I was quite apprehensive about reading the book (not being a management person) until I read the quote in the prologue, ‘Tat Tvam Asi’ – a Hindu concept that explains how power lies within oneself. This defines the concept of the book in a nutshell.
The book traces the growth of many entrepreneurs and how they made it. Every entrepreneur has his own strategy, and not one is alike. Reading about their lives makes you realize that they weren’t super humans as they appear today and had humble beginnings like many others. They once lived off the free coffee from the neighborhood café, grocery supplies from mom or a rent-free room from future in-laws, all while working on their business plan.
It also emphasizes the need for mentor capitalists rather than venture capitalists to save a whole lot of money and time and steer a young entrepreneur in the right direction. Greg Gianforte, former Silicon Valley software entrepreneur, completely agrees with Mitra on this. In his interview, he says ‘If you don’t have VC funding behind you and need to put food on the table, then you are forced to figure out how to find another customer. I think it’s a good thing. I think that’s business.’”
You can read the entire review here.
Sramana Mitra’s new book, Vision India 2020, and all of her Entrepreneur Journeys books, Entrepreneur Journeys, Bootstrapping, and Positioning, are available from Amazon.com in paperback and for Kindle. Entrepreneur Journeys and Bootstrapping, published by Hachette India, are for sale in bookstores in India.
This segment is a part in the series : Entrepreneur Journeys Book Review