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Entrepreneur Journeys Book Review: Niches Abound Within Niches

Posted on Thursday, Dec 17th 2009

A reader shared a nice review of Bootstrapping: Weapon Of Mass Reconstruction on Slide Share:

“I just finished reading Entrepreneur Journeys Volume 2. Like the first volume, this book uses an interview style presentation, which may be a put off to some people, but I rather like it. You feel more like you’re truly getting the information from the source. A number of interesting insights came to mind while reading:

-Market segmenting is more than just race, gender and age
-Niches abound within niches

This last one really struck me in a couple of the interviews. The author never states it outright, but a number of the successful companies found their success by locating niches within niches. I’m going back to my marketing team now to ask, ‘What is the most valuable 10-20 percent group within our customer base? How do we provide unique value to them? How do we communicate this value?’

Thanks once again Sramana for an excellent read.” 

Bootstrapping, Weapon Of Mass Reconstruction, as well as Entrepreneur Journeys and Positioning: How To Test, Validate, and Bring Your Idea To Market are all available from in paperback and Kindle, and from in all e-book formats.  Entrepreneur Journeys and Bootstrapping, published by Hachette India, are for sale in bookstores in India.

This segment is a part in the series : Entrepreneur Journeys Book Review

. A Need For Freedom
. "Bootstrapping" In Tune With The Times
. Mentor Capital, Not Venture Capital
. Getting Started
. Finding Niches Within Niches
. Starting Small, Making It Big
. Focus On The Customer
. Find The Value That's Missing
. Value Creators vs. Speculators
. "If at first you don't find funding..."
. Buck The Trend, Back Yourself
. Win Free E-Book Copy of "Entrepreneur Journeys, Volume Three"
. "We twist and turn the ideas and make them our own."
. Bootstrapping In The UK
. "Iron out the wrinkles on your entrepreneurship canvas"
. Positioning & Bootstrapping for Entrepreneurs
. Do You REALLY Have What It Takes?
. Clarify Your Story
. Bound To Lift Drooping Spirits
. Converting Experiences Into Roadmaps
. VentureWoods Reviews "Entrepreneur Journeys"
. Bootstrapping Is The Order Of The Day!
. Dorm Room View of Bootstrapping
. Discussing Entrepreneurship and Positioning
. Forget Venture Capital, Raise Mental Capital
. "Men can do what men have done."
. Entrepreneur Journeys Vol. 3 Kicks SaaS
. Learning Directly From The Masters
. Best Book I Have Read in 2009
. Niches Abound Within Niches
. A Peek At Businesses That Validate The Vertical Movement Of The Web
. Favorites From 2009
. For Entrepreneurs And More
. Trendwatchers Will Not Be Disappointed
. Power Lies Within Oneself
. A Peek At The Way The Minds Of Great Entrepreneurs Work
. If You've The Will, You Will Make The Way
. Bootstrapping Is Good!
. Zest For Creation
. Very Pertinent To The Current Economy
. We Need To Innovate Our Way Out
. Seeking Justice For Entrepreneurs
. Push Of Encouragement To Set You On The Path To Success
. Filled With Terrific And Hard-Won Insight
. Bootstrapping Can Be Successful

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