From Ivana Taylor’s insightful review of Sramana Mitra’s Positioning: How To Test, Validate, and Bring Your Idea To Market for Small Business Trends:
“If you’re a trendwatcher like me, then you will NOT be disappointed. Not only does Mitra provide valuable insight into some of the upcoming trends in technology, the interviews with the entrepreneurs will show you how they used their personal observations and experience, supported by data to better position their companies for success.
If you’re a small business owner that wants to understand what role technology might play in your business over the next decade, you will get a lot of information and insight into how your business will run using some of the tools and technical products discussed here.
Positioning is a smart, insightful read that will help you improve your positioning and your profits.”
You can read the entire review here.
Sramana Mitra’s books, Positioning: How To Test, Validate, and Bring Your Idea To Market, Entrepreneur Journeys, and Bootstrapping: Weapon Of Mass Reconstruction, are all available from Amazon.com in paperback and Kindle, and from Smashwords.com in all e-book formats. Entrepreneur Journeys and Bootstrapping, published by Hachette India, are for sale in bookstores in India.
This segment is a part in the series : Entrepreneur Journeys Book Review