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Entrepreneur Journeys Book Review: A Peek At Businesses That Validate The Vertical Movement Of The Web

Posted on Thursday, Dec 24th 2009

Here’s a review of Sramana Mitra’s Positioning: How To Test, Validate, and Bring Your Idea To Market by Kevin Clancy in The Copernicus MZine:

Positioning is Volume 3 in Entrepreneur Journeys, a series of monographs that transcribe the author’s interviews with entrepreneurs to discover new ways to make high-technology businesses more successful. The book includes about 20 interviews and in each case, we learn something about positioning and new product introductions.

This fast-paced book opens with a peek at some companies that have made solid progress building real businesses that validate the vertical movement of the web, a.k.a., the “verticalization thesis.” We found the author’s discussion of TheFind, a vertical product search-engine company in Mountain View, CA, focused on the fashion and lifestyle segment, particularly intriguing.

We felt like we were sitting in on a series of intimate conversations with people who have done it, telling others how to do it. We highly recommend to anyone contemplating starting a new business.”

And the book launch in India of Sramana Mitra’s Bootstrapping: Doing More With Less, the first ever in that country through telepresence, was covered by India Today here.

Positioning: How To Test, Validate, and Bring Your Idea To Market by Sramana Mitra, as well as Entrepreneur Journeys and Bootstrapping, Weapon Of Mass Reconstruction, are all available from in paperback and Kindle, and from in all e-book formats.  Bootstrapping and Entrepreneur Journeys, published by Hachette India, are for sale in bookstores in India.

This segment is a part in the series : Entrepreneur Journeys Book Review

. A Need For Freedom
. "Bootstrapping" In Tune With The Times
. Mentor Capital, Not Venture Capital
. Getting Started
. Finding Niches Within Niches
. Starting Small, Making It Big
. Focus On The Customer
. Find The Value That's Missing
. Value Creators vs. Speculators
. "If at first you don't find funding..."
. Buck The Trend, Back Yourself
. Win Free E-Book Copy of "Entrepreneur Journeys, Volume Three"
. "We twist and turn the ideas and make them our own."
. Bootstrapping In The UK
. "Iron out the wrinkles on your entrepreneurship canvas"
. Positioning & Bootstrapping for Entrepreneurs
. Do You REALLY Have What It Takes?
. Clarify Your Story
. Bound To Lift Drooping Spirits
. Converting Experiences Into Roadmaps
. VentureWoods Reviews "Entrepreneur Journeys"
. Bootstrapping Is The Order Of The Day!
. Dorm Room View of Bootstrapping
. Discussing Entrepreneurship and Positioning
. Forget Venture Capital, Raise Mental Capital
. "Men can do what men have done."
. Entrepreneur Journeys Vol. 3 Kicks SaaS
. Learning Directly From The Masters
. Best Book I Have Read in 2009
. Niches Abound Within Niches
. A Peek At Businesses That Validate The Vertical Movement Of The Web
. Favorites From 2009
. For Entrepreneurs And More
. Trendwatchers Will Not Be Disappointed
. Power Lies Within Oneself
. A Peek At The Way The Minds Of Great Entrepreneurs Work
. If You've The Will, You Will Make The Way
. Bootstrapping Is Good!
. Zest For Creation
. Very Pertinent To The Current Economy
. We Need To Innovate Our Way Out
. Seeking Justice For Entrepreneurs
. Push Of Encouragement To Set You On The Path To Success
. Filled With Terrific And Hard-Won Insight
. Bootstrapping Can Be Successful

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