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Entrepreneur Journeys Book Review: For Entrepreneurs And More

Posted on Saturday, Jan 9th 2010

Here’s a review of Sramana Mitra’s Positioning: How To Test, Validate, And Bring Your Idea To Market by Irina Patterson, posted on

“I have been Sramana’s fan for about a year, since I came across her website.  Sramana is passionate about entrepreneurship. She is a tireless entrepreneur, advocate and coach through her writing and online strategy roundtables.

This book rocks, as do her two previous books.  And although this book is intended for entrepreneurs, I see at least five groups of people who should read this book. Here they are:

1) As intended, budding entrepreneurs with ideas. Read the book slowly to refine your ideas or possibly discard them all together and get much better ideas.

2) Of course, people who are in business. Borrow some ideas for your growth. Although the book doesn’t have step by step instructions, with little brain work you can adopt many ideas to your own situation.

3) Looking for a new job? The book can prompt you to interesting employment opportunities.

4) Have money to invest? The book points out quite a few areas of rapid growth.

5) Love consumer tech? Learn about innovation in self-publishing, or new things you can now do with your photos, etc.

As for the intended audience, namely entrepreneurs, here are a few points I gleaned for myself.

1) Define your customer. Most entrepreneurs fail to define the user for their product and run out of steam before they reach profitability.

2) Ask yourself, what other ways already existing product or services could be used?

3) Don’t sell tool sets, sell solutions.

4). Analyze the market and look for a gap.

5) Look for established businesses where you can plug in and add value.

Now, if you’ll excuse me, I am off to re-read the book.  It is so idea rich, I couldn’t possibly get it all in one pass through.”

All of Sramana Mitra’s books, Entrepreneur Journeys, Bootstrapping, and Positioning, are all available from in paperback and Kindle, and from in all e-book formats.  Entrepreneur Journeys and Bootstrapping, published by Hachette India, are for sale at bookstores in India.

This segment is a part in the series : Entrepreneur Journeys Book Review

. A Need For Freedom
. "Bootstrapping" In Tune With The Times
. Mentor Capital, Not Venture Capital
. Getting Started
. Finding Niches Within Niches
. Starting Small, Making It Big
. Focus On The Customer
. Find The Value That's Missing
. Value Creators vs. Speculators
. "If at first you don't find funding..."
. Buck The Trend, Back Yourself
. Win Free E-Book Copy of "Entrepreneur Journeys, Volume Three"
. "We twist and turn the ideas and make them our own."
. Bootstrapping In The UK
. "Iron out the wrinkles on your entrepreneurship canvas"
. Positioning & Bootstrapping for Entrepreneurs
. Do You REALLY Have What It Takes?
. Clarify Your Story
. Bound To Lift Drooping Spirits
. Converting Experiences Into Roadmaps
. VentureWoods Reviews "Entrepreneur Journeys"
. Bootstrapping Is The Order Of The Day!
. Dorm Room View of Bootstrapping
. Discussing Entrepreneurship and Positioning
. Forget Venture Capital, Raise Mental Capital
. "Men can do what men have done."
. Entrepreneur Journeys Vol. 3 Kicks SaaS
. Learning Directly From The Masters
. Best Book I Have Read in 2009
. Niches Abound Within Niches
. A Peek At Businesses That Validate The Vertical Movement Of The Web
. Favorites From 2009
. For Entrepreneurs And More
. Trendwatchers Will Not Be Disappointed
. Power Lies Within Oneself
. A Peek At The Way The Minds Of Great Entrepreneurs Work
. If You've The Will, You Will Make The Way
. Bootstrapping Is Good!
. Zest For Creation
. Very Pertinent To The Current Economy
. We Need To Innovate Our Way Out
. Seeking Justice For Entrepreneurs
. Push Of Encouragement To Set You On The Path To Success
. Filled With Terrific And Hard-Won Insight
. Bootstrapping Can Be Successful

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