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Entrepreneur Journeys Book Review: Discussing Entrepreneurship and Positioning

Posted on Thursday, Oct 29th 2009

Sramana shares her thoughts on entrepreneurship, creating jobs, finding money, and other factors important for success during her conversation with Phil Windley for ITConversations.  You can listen to the entire recording here.

For Web Analytics World, Manoj Jasra interviews Sramana about her latest book, “Positioning: How To Test, Validate, and Bring Your Idea To Market”.

Sramana stresses, “I cannot over-emphasize the importance of addressing the detailed Clarify Your Story questions found in the book.  In entrepreneurship, the proverbial devil lies entirely in those details.  Gaining clarity of those issues–pain, value proposition, TAM, channel, messaging, buying cycle, sales cycle–that’s what will determine whether you can build a scalable business or not.  Otherwise, you end up with a spray and pray situation which is entirely undesirable.”

You can read the entire interview here.

From Kevin Clancy’s review of Positioning on Amazon:

“I recommend this book highly to anyone contemplating starting a new business, particularly if the business is grounded in Web applications.”

“Entrepreneur Journeys”, “Bootstrapping: Weapon Of Mass Reconstruction”, and “Positioning: How To Test, Validate, and Bring Your Idea To Market” are all available from Amazon.

This segment is a part in the series : Entrepreneur Journeys Book Review

. A Need For Freedom
. "Bootstrapping" In Tune With The Times
. Mentor Capital, Not Venture Capital
. Getting Started
. Finding Niches Within Niches
. Starting Small, Making It Big
. Focus On The Customer
. Find The Value That's Missing
. Value Creators vs. Speculators
. "If at first you don't find funding..."
. Buck The Trend, Back Yourself
. Win Free E-Book Copy of "Entrepreneur Journeys, Volume Three"
. "We twist and turn the ideas and make them our own."
. Bootstrapping In The UK
. "Iron out the wrinkles on your entrepreneurship canvas"
. Positioning & Bootstrapping for Entrepreneurs
. Do You REALLY Have What It Takes?
. Clarify Your Story
. Bound To Lift Drooping Spirits
. Converting Experiences Into Roadmaps
. VentureWoods Reviews "Entrepreneur Journeys"
. Bootstrapping Is The Order Of The Day!
. Dorm Room View of Bootstrapping
. Discussing Entrepreneurship and Positioning
. Forget Venture Capital, Raise Mental Capital
. "Men can do what men have done."
. Entrepreneur Journeys Vol. 3 Kicks SaaS
. Learning Directly From The Masters
. Best Book I Have Read in 2009
. Niches Abound Within Niches
. A Peek At Businesses That Validate The Vertical Movement Of The Web
. Favorites From 2009
. For Entrepreneurs And More
. Trendwatchers Will Not Be Disappointed
. Power Lies Within Oneself
. A Peek At The Way The Minds Of Great Entrepreneurs Work
. If You've The Will, You Will Make The Way
. Bootstrapping Is Good!
. Zest For Creation
. Very Pertinent To The Current Economy
. We Need To Innovate Our Way Out
. Seeking Justice For Entrepreneurs
. Push Of Encouragement To Set You On The Path To Success
. Filled With Terrific And Hard-Won Insight
. Bootstrapping Can Be Successful

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