Posted on Monday, Jul 18th 2022
According to a recent report, the
global customer experience management market is expected to grow at 18% CAGR to $38.98 billion by 2030. New York-based Sprinklr (NYSE:CXM) is a leading player in the market that went public last year and continues to deliver strong results. Sprinklr’s Financials
Recently, Sprinklr announced its first quarter earnings. Revenues grew 31% to $145 million. Loss was $0.05 per share.
Subscription revenue for the quarter grew 32% to $127.3 million and professional services revenues grew 24.5% to $17.7 million.
For the second quarter, it forecast revenues of $146.5-$148.5 million, and a loss per share of $0.05-$0.06. For the fiscal year, it expects revenues of $612-$618 million and a loss per share of $0.18-$0.20. The market forecast revenues of $147.31 million and a loss of $0.06 per share for the quarter and revenues of $613.68 million and a loss of $0.19 per share for the fiscal year.
Sprinklr’s Growth Focus
Sprinklr continues to expand its reach through new partnerships. Recently, it announced the expansion of its partnership with TikTok. The partnership will allow TikTok users to use Sprinklr to help marketers manage, execute, and optimize both organic and paid content campaigns on the app. Sprinklr was TikTok’s first advertising partner, and the recent expansion will allow Sprinklr to help marketers manage, execute, and optimize both organic and paid content campaigns on TikTok. Through the integration, Sprinklr’s customers can organize, schedule, and publish content on TikTok, access and track customer profile and video metrics in real time for organic and paid content, monitor and engage with comments in order to connect and grow with the TikTok community.
TikTok has been monetizing its growing member-base by
extending its marketing partner program to add new content marketing partners. It entered into agreements with other players such as HootSuite, Emplifi, Sprout Social and several others to allow marketers to manage their TikTok accounts without leaving their third-party content marketing platforms. Through these integrations, brands using these partners’ platforms will be able to schedule and publish content on TikTok, while also managing cross-platform content. Brands will also be able to track profile and video metrics in real time and compare performance to other platforms.
It also announced a voice integration with Amazon Connect to unify the contact center. With the integration, both Sprinklr and Amazon have the ability to connect customers and allow them to immediately benefit from the interaction. Sprinklr customers are able to quickly add voice services with Amazon Connect, improving their contact center experience, while Amazon Connect customers are able to access a complete Unified-CXM platform from Sprinklr to give their agents a seamless, 360-degree view of brand conversations across over 30 internal, digital, and social channels. When a consumer expresses a sentiment about a brand on any channel – social media, messaging, in-app, live chat, or email, Sprinklr captures that information for analysis and action by marketing teams. By integrating Sprinklr and Amazon Connect, customers can now integrate contact center operations to all of that customer experience data, and deliver improved service levels at lower costs.
Sprinklr is currently trading at $10.85 and a market capitalization of $2.86 billion. It was trading at a 52-week high of $20.50 in August last year and a 52-weeklow of $9.41 in June.
Sprinklr listed last year at a valuation of $3.7 billion when it began trading at $16. Disclosure: All investors should make their own assessments based on their own research, informed interpretations, and risk appetite. This article expresses my own opinions based on my own research of product-market fit, channel execution, and other factors. My primary interest is in product strategy. While this may have bearing on stock movements, my writings tend to focus on long-term implications. The information presented is illustrative and educational, but should not be regarded as a complete analysis nor recommendation to buy or sell the securities mentioned herein. I am not a registered investment adviser and I am not receiving compensation for this article. Photo Credit: Gerd Altmann from Pixabay This segment is a part in the series : Cloud Stocks . Smartsheet Acquiring Bootstrapped Startups to Drive Growth . Bootstrapped Unicorn Atlassian is Acquiring Capital Efficient Startups . 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