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Books By Sramana Mitra

Posted on Tuesday, Sep 9th 2008
Entrepreneur Journeys

Billion Dollar Unicorns (Available for order from Amazon Kindle)

Billion Dollar Unicorns CoverThe vast majority of entrepreneurs today are trying to figure out how to build billion dollar Unicorn companies. Venture Capitalists have always been looking for Unicorns to fund.
And yet, the probability of founding or funding a Unicorn is, by definition, minuscule. Over 10,000 companies are born every year who go out to seek financing in the venture capital eco-system. Historically, we have only seen five or six Unicorns a year. The Internet’s reach has expanded dramatically, so this number may increase in the upcoming years. Companies are scaling faster these days, once they find the secret sauce that triggers adoption.
In this twelfth volume of her Entrepreneur Journeys series, Sramana Mitra, founder of the One Million by One Million (1M/1M) global virtual accelerator, invites 17 entrepreneurs who have built ultra-scalable companies for in-depth discussions on how they navigated their ways through the startup process. Sramana’s goal: to identify learnings that can be broadly applicable for millions of entrepreneurs.
Perhaps, this book will help more entrepreneurs learn to build billion dollar Unicorns.
For sure, it will help many more entrepreneurs learn to build successful businesses.

You can order the book here.

Entrepreneur Journeys

Bootstrapping With A Paycheck (Available for order from Amazon Kindle)

Bootstrapping With A Paycheck jacket coverIn this eleventh volume of her acclaimed Entrepreneur Journeys series, Sramana Mitra takes on the subject of starting a company while holding onto a full-time job. She talks to entrepreneurs who have built sizable businesses while navigating the messy, cash-strapped startup phases using their own paychecks, or their spouses’ income. The experience simulates sitting down with each of them, discussing over a cup of coffee, the gory details of their decisions.
Risk appetite varies from entrepreneur to entrepreneur. Family situations, financial obligations, constraints, etc. often come on the way of entrepreneurial dreams. This volume is encouraging particularly because of its message of a flexible, pragmatic approach towards startups.

You can order the book here.

Entrepreneur Journeys

Carnival In The Cloud (Available for order from Amazon Kindle)

Carnival in the Cloud CoverAs cloud computing continues to transform the world of IT, more opportunities for entrepreneurs to build cloud businesses come to light. Entrepreneurs have been the greatest drivers of the cloud revolution, creating both new products, services, and amassing tremendous wealth. Forrester estimates that the public cloud market will reach $191 billion by 2020, from $58 billion in 2013.For entrepreneurs looking to build successful cloud businesses, Sramana Mitra is releasing her latest Entrepreneur Journeys book, Carnival In The Cloud.In the book, Sramana shows there is much upside ahead, and many more opportunities for entrepreneurs to build cloud businesses, some beyond the public cloud in areas such as private and hybrid cloud. She gives readers the experience of sitting down across the table with successful entrepreneurs and sharing a cup of coffee, while learning about their experiences, strategies, and lessons from the trenches. These cloud entrepreneurs have each built companies with substantial revenues. Some have raised venture capital, some have bootstrapped, and some have built billion dollar Unicorn companies.

You can order the book here.

Entrepreneur Journeys

From eCommerce To Web 3.0 (Available for order from Amazon Kindle)

image001In this ninth volume of the Entrepreneur Journeys book series, the spotlight is on eCommerce. Sramana Mitra invites readers on a journey to brainstorm with fifteen really successful eCommerce entrepreneurs. They range from solopreneurs, mompreneurs, and couplepreneurs to entrepreneurs who have built billion dollar businesses. The experience is akin to sitting down with each of them, discussing the experience of building a business from scratch over a cup of coffee.Through these stories, Mitra also traces multiple generations of web technologies, offering a clear, crisp point of view of the direction in which the web is evolving. For eCommerce entrepreneurs, this is a must-read volume that simulates the experience of being mentored by fifteen of the field’s great practitioners.Sramana Mitra’s One Million by One Million (1Mby1M) global virtual accelerator follows this principle of case study-based learning to leverage the experience of successful entrepreneurs to teach and mentor those who are trying to grow their businesses in various sectors of the digital economy.

You can order the book here.

Entrepreneur Journeys

Bootstrapping Using Services (Available for order from Amazon Kindle)

Over 99% of entrepreneurs who seek financing get rejected. The seed capital gap leaves many entrepreneurs struggling to get their businesses off the ground. Bootstrapping, a tried and true method to self-fund a business, is a must to bridge this gap in seed funding. And offering a service is one of the best ways to bootstrap. Bootstrapping Using Services (Amazon Kindle), the eighth volume of Sramana Mitra’s Entrepreneur Journeys book series, turns the spotlight on entrepreneurs who have successfully bootstrapped their ventures using services, and in many cases, raised venture capital. As an entrepreneur, writer and founder of the One Million by One Million (1M/1M) global virtual incubator, Sramana gives readers a seat at the table with eight successful entrepreneurs during her in-depth interviews. She synthesizes what is learned in this inspiring and educational book for everyone looking to take their business concepts to the next level.

You can order the book here.

Entrepreneur Journeys

Seed India: How To Navigate The Seed Capital Gap In India (Available for order from Amazon Kindle)

While tremendous interest in entrepreneurship in India continues to surge, there is a troubling and corresponding shortage of seed capital to help get these entrepreneurs’ ventures off the ground. Sramana Mitra analyzes the current state of the startup eco-system in India in this addition to her acclaimed Entrepreneur Journeys book series, Seed India: How To Navigate The Seed Capital Gap In India (Amazon Kindle). Mitra proposes ways of navigating the rest of the decade, such that a robust pipeline of entrepreneurs can survive the current malaise, and thrive, while the eco-system develops and matures in parallel.Sramana also discusses in detail several topics and concerns on the minds of most aspiring and practicing entrepreneurs in India: investors, VCs, moving to Silicon Valley, and bootstrapping. Outstanding case studies and role model interviews introduce heroes who have managed to overcome the odds, including:
• Phanindra Sama of redBus
• Sachin Bansal of Flipkart
• Jaspreet Singh of DruvaThis low probability game of building a sustainable venture in India can be won. Optimistic, but pragmatic, Seed India shows how.

You can order the book here.

Entrepreneur Journeys

Feminine Feminism (Available for order from Amazon Kindle)

Feminine Feminism cover imagestrives towards 1M/1M’s audacious goal of helping 1 million entrepreneurs globally to each reach $1 million in annual revenue by 2020. With Feminine Feminism, she aims to inspire women to explore the path of entrepreneurship as part of their pursuit of work – life balance. This series of complex, emotional, intimate, and candid perspectives from a great collection of female role models fall under such headings as:
The feminist movement has suffered some major setbacks. One of the greatest is talented women in their thirties dropping out of the workforce in large numbers. In the latest volume of her Entrepreneur Journeys book series – Feminine Feminism (Amazon Kindle) – Silicon Valley entrepreneur and writer Sramana Mitra presents the struggles and triumphs of successful women entrepreneurs who have chosen to make the most of their many talents. Through this collection of essays and interviews, she illustrates how entrepreneurship may be the answer for many women looking for a flexible way to balance a fulfilling career while raising children.As the founder of the One Million by One Million (1M/1M) global virtual incubator, Sramana Mitrahere.

Entrepreneur Journeys

The Other 99% (Entrepreneurs):Fortune In The Middle Of The Pyramid(Available for order from Amazon Kindle)

With so much attention given to the 1% of entrepreneurs who do receive funding, Sramana Mitra turns the tables and presents her analysis of why over 99% of the entrepreneurs who seek financing get rejected in her new book, The Other 99% (Entrepreneurs): Fortune In The Middle Of The Pyramid (Amazon Kindle). This collection of instructive and thought-provoking essays by Sramana Mitra, a serial entrepreneur, writer, and founder of the One Million by One Million (1M/1M) global virtual incubator, discusses top of mind questions for everyone concerned with startups, entrepreneurs, capital flows, and such.What can be done to help millions of entrepreneurs be successful? What causes ‘Infant Entrepreneur Mortality’, and how to reduce it? What roles do incubators play? What roles do corporations play? How to plug the capital gaps in the eco-system? Why is Venture Capital not enough? And what could unlock the fortune in the middle of the pyramid?Like her well-received Entrepreneur Journeys book series, this volume also includes several of Sramana’s intimate interviews with successful entrepreneurs – from whose stories she derives many of her incisive insights – to round out her analysis of why the middle of the economic pyramid is an essential piece of Capitalism 2.0.

“I’m on a quest, searching for a viable, pragmatic framework for Capitalism 2.0,” explains Sramana. “This collection of essays introduces my current thinking and the basis for the One Million by One Million initiative.

You can order the book here.

Entrepreneur Journeys Volume 4
INNOVATION: NEED OF THE HOUR (Available for order fromAmazon)

While Wall Street’s gambling has brought the world economy to its knees and venture capitalists continue to act like bankers, innovators must have more conviction than ever before. While it is always important to be fearless—now is the time to be savvy.In Innovation: Need of the Hour, the fourth volume in the Entrepreneur Journeys series, entrepreneur and strategy consultant Sramana Mitra offers readers a multitude of ways to transform innovation into market leading businesses.As in the previous volumes, she leads specific discussions on bootstrapping and shoestring innovation, which remain the most successful ways to circumvent early-stage funding challenges in order to maintain freedom and control. She turns to innovators in such fields as healthcare and cryptography, gleaning how they found pragmatic and profitable solutions using practical methodologies, such as consulting on intellectual property to generate cash flow. One thing is certain—the carnage of the world financial crisis can only be cleaned through innovation and polished by innovative entrepreneurs. As you navigate your company through the entrepreneurship waters, this series continues to map the system for your success.

You can order the book here.

VISION INDIA 2020

Available for order fromAmazon

A callto Indian entrepreneurs everywhere, Vision India 2020 challenges and inspires readers to build the future now. In this “futuristic retrospective,” author Sramana Mitra shows how over the next decade, start-up companies in India could be turned into billion-dollar enterprises.Vision India 2020, which encompasses a wide range of sectors from technology to infrastructure, healthcare to education, environmental issues to entertainment, proves how even the most sizeable problems can be solved by exercising bold, ambitious measures.Renowned in the business world, author Sramana Mitra conceived Vision India 2020 from her years of experience as a Silicon Valley strategy consultant and entrepreneur. Well aware of the challenges facing today’s aspiring entrepreneurs, Mitra provides strategies, business models, references, and comparables as a guide to help entrepreneurs manifest their own world-changing ideas.

You can order the book here.

Entrepreneur Journeys Volume 3
POSITIONING: HOW TO TEST, VALIDATE, AND BRING YOUR IDEA TO MARKET

In Positioning: How To Test, Validate, And Bring Your Idea To Market, the third book in her Entrepreneur Journeys series, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined “go to market” strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed – it requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan, segmentation. The process she takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra’s book stimulates a due diligence exercise, which no matter if you are bootstrapping or raising venture capital, you must put yourself through to avoid wasting precious years and scarce resources. Find out more about Entrepreneur Journeys, Volume 3 here.

You can order the book here.

Entrepreneur Journeys Volume2
BOOTSTRAPPING: WEAPON OF MASS RECONSTRUCTION

Bootstrapping: Weapon Of Mass Reconstruction is Sramana Mitra’s second book in the Entrepreneur Journeys series. It takes aim at a core issue missed by most entrepreneurship books: bootstrapping as an essential route along the roadmap to startup success. In her characteristic narrative style, Mitra showcases a dozen entrepreneurs and their lessons from the bootstrapping trenches. Mitra’s incisive analysis and commentary shepherd readers through another inspiring expedition into venture land, a territory she hopes will be claimed by many more in the years to come.In a world battered by economic crisis, Mitra believes, entrepreneurship is the only sustainable path forward. And core to the success of these ventures is the art of bootstrapping. Mitra’s text overflows with lively entrepreneurial tangents, theories and behind-closed-doors-experience, all guided by her uniquely elegant hand. Find out more about Entrepreneur Journeys, Volume 2 here

You can order the book here.

Entrepreneur Journeys Volume 1

Entrepreneur Journeys begins with a simple idea: technology start-up success, and the knowledge required to achieve it, is out there to be leveraged by anyone who is willing to listen. Using her own intimate knowledge of the entrepreneurial world, in this book renowned strategist and Forbes columnist Sramana Mitra captures the stories of entrepreneurs that have come before to help those who are looking to learn. Offering readers an inside view of how to navigate an entrepreneurial path, Mitra synthesizes candid conversations with her own incisive analysis, to create a unique set of case studies. Truly a book that distinguishes itself from the crowded business-book marketplace, Mitra has written a text that is accessible through its story-telling narrative, and at the same time academic in its depth of insight.Find out more about Entrepreneur Journeys, Volume 1 here.

You can order the book here.

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And you assume that I don’t. The book comes out in India shortly. Please read it.

Sramana Mitra Wednesday, March 11, 2009 at 8:46 AM PT

I’m really sorry but you are wrong.
There two masters sciences that are driven the world.
Sociology and Anthropology
I would advise to learn a the concepts of these two sciences.

The future of internet will be human centered
Until now only futurist writers and filmmakers where able to capture the real essence.

The crucial social good is self respect, and Rawls argued that justice as fairness furthers the equal distribution of the conditions necessary for this good.
Web 6.0 (the last version) will about social good and self respect.
In my opinion in the group of international players, Indonesia, China, India and Philippines will be the last countries to be able to achieve this goal.
The African continent by the contrary, will be a wonderful surprise.

Antonio Saturday, April 4, 2009 at 2:47 PM PT

Sramana,

I will try my best to get hold of a copy. You made all of us who had the good fortune of knowing you well very, very proud.

Sincerely,
Amit

Amit Friday, April 10, 2009 at 3:01 AM PT

Sramana,
Congrats. Waiting for book.

Chandra Wednesday, June 17, 2009 at 9:58 AM PT

[…] a quick read to add to your summer vacation book list, “Bootstrapping: Weapon of Mass Reconstruction.” The book is actually Volume 2 of a series of Entrepreneur Journeys, providing vignettes about a […]

If at first you can’t find funding … fund yourself - SmartPlanet Monday, August 3, 2009 at 8:05 AM PT

[…] always interested in your perspective and am curious to hear some of your thoughts after reading my Entrepreneur Journeys and Bootstrapping books. I will gladly have a copy of either book sent to the first 10 people who are interested in […]

Special Offer for VentureWoods Readers at VentureWoods - India's leading venture capital community Wednesday, August 19, 2009 at 10:37 AM PT

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Winners Of The Entrepreneur Journeys Book Promotion at VentureWoods - India's leading venture capital community Thursday, August 20, 2009 at 2:03 PM PT

[…] and strategy consultant in Silicon Valley since 1994, and is currently authoring “Entrepreneur Journeys“, a series of books focused on demystifying […]

The Producteering Forum | Startup Positioning Roundtable Thursday, September 24, 2009 at 3:36 AM PT

[…] Weapon Of Mass Reconstruction, a few weeks ago in the mail from her PR agent. Its volume 2 of her Enterpreneur Journeys […]

Bootstrapping… - Damn’d Saturday, October 3, 2009 at 6:54 PM PT

[…] and strategy consultant in Silicon Valley since 1994, and is currently authoring “Entrepreneur Journeys“, a series of books focused on demystifying […]

producteering.org » Startup Positioning Roundtable Monday, January 25, 2010 at 9:16 AM PT

[…] Sramana: The plan is to build further the ‘franchise’ if you will with more content, programming, traffic, partnerships, books, etc. In a year from now, I will have 5 books out in the Entrepreneur Journeys series. […]

An Interview With Sramana Mitra - Author and Entrepreneur Tuesday, February 2, 2010 at 9:50 PM PT

I must say your books are one of the Top 10 Best books on Entrepreneurship I ever read. It’s a must for all the budding entrepreneurs like me. I have read your two books “Entrepreneur journey vol. 1” and “Bootstrapping doing more with less.” They are simply mind blowing and please do keep inspiring us with your awesome writings.

I am waiting for your next book “VISION INDIA 2020”.

Thanks

Balakumar Muthu Sunday, February 7, 2010 at 1:07 AM PT

Thank you, Bala. I am glad to know that the books are serving their mission.

Sramana Mitra Sunday, February 7, 2010 at 11:50 AM PT

Sramana,

Are these books available as ebooks? I would be definitely interested in these books….

Deepak Tuesday, February 9, 2010 at 11:16 PM PT

Of course. On Kindle and Smashwords. The latter supports all eBook formats including iPhone, Barnes & Nobles, etc.

Sramana Mitra Wednesday, February 10, 2010 at 10:06 AM PT

[…] engineering and computer science from MIT. Sramana is also a columnist for Forbes and Author of Entrepreneur Journeys series. Find her full Bio at Sramana’s […]

Entrepreneur in making… Thursday, March 11, 2010 at 4:19 AM PT

[…] ?Sramana Mitra is a tech-entrepreneur in the Silicon Valley, a Forbes columnist, a blogger at sramanamitra.com, and an author of  few of the best books on entrepreneurship, available here. […]

Partner Event: April Strategy Roundtables for Entrepreneurs Sunday, March 28, 2010 at 3:05 AM PT

[…] a blogger at sramanamitra.com, and an author of  few of the best books on entrepreneurship, available here. Her blog is a partner blog of Youth Ki […]

Partner Event: April 8th Strategy Roundtables for Entrepreneurs Sunday, April 4, 2010 at 1:13 AM PT

[…] and have a much higher chance of survival,” says Sramana Mitra, consultant and author of the Entrepreneur Journeys series of books. We recently spoke about the three biggest mistakes that entrepreneurs make when […]

How to Build a Million Dollar Business | Owners Only | BNET Wednesday, May 12, 2010 at 6:10 AM PT

[…] quote from Giga OM founder OM Malik in an interview he gave Sramana Mitra, published in her book Entrepreneur Journey’s Volume 2. He talks about how he how he hired a team to work on the advertising side of his business so he […]

Failure to Launch | The Startup Chronicles Wednesday, July 7, 2010 at 7:19 AM PT

[…] provoking book, and the fourth entry into her highly acclaimed Entrepreneur Journeys series, Innovation: Need Of the Hour: Entrepreneur Journeys Volume 4. The author combines her own experience and thoughts on innovation with insightful and informative […]

Innovation: Need Of The Hour – Entrepreneur Journeys Vol. 4 – Book review Friday, September 10, 2010 at 12:17 PM PT

[…] provoking book, and the fourth entry into her highly acclaimed Entrepreneur Journeys series, Innovation: Need Of the Hour: Entrepreneur Journeys Volume 4, Sramana Mitra, describes the critical importance of innovation to the economy. She makes the […]

Sramana Mitra: Innovation: Need Of The Hour – Blog Business Success Radio Friday, September 10, 2010 at 12:18 PM PT

[…] provoking book, and the fourth entry into her highly acclaimed Entrepreneur Journeys series, Innovation: Need Of the Hour: Entrepreneur Journeys Volume 4. The author combines her own experience and thoughts on innovation with insightful and informative […]

Business Blog » Blog Archive » Innovation: Need Of The Hour – Entrepreneur Journeys Vol. 4 – Book review Friday, September 24, 2010 at 5:13 AM PT

[…] provoking book, and the fourth entry into her highly acclaimed Entrepreneur Journeys series, Innovation: Need Of the Hour: Entrepreneur Journeys Volume 4, Sramana Mitra, describes the critical importance of innovation to the economy. She makes the […]

Business Blog » Blog Archive » Sramana Mitra: Innovation: Need Of The Hour – Blog Business Success Radio Friday, September 24, 2010 at 5:13 AM PT

[…] and also turned down an acquisition offer from Ralph Lauren.  The author of the four-part series Entrepreneur Journeys developed the online forum as a way of counseling other entrepreneurs in real time.   With a […]

Before you Pitch an Investor, Pitch Here: Free Strategy Roundtables for Entrepreneurs - WebNewser Friday, October 1, 2010 at 12:14 PM PT