Posted on Friday, Oct 15th 2021
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Alexandre Wentzo is the former CEO of Casewise, an enterprise software company that started in London and scaled in the US. The company was self-financed and did $24 Million in revenue when we spoke in 2015. Our discussion focuses on some of the nuances of starting an enterprise software company in Europe and scaling it in the US. Casewise was sold to Erwin in 2016. You can also listen to our podcast interview
here and watch the roundtable interview here: VIDEO Sramana Mitra: Let’s start at the very beginning of your story. Tell us where you’re from, where you were born, raised, and in what kind of background. Alexandre Wentzo: I was born outside of Paris in a little suburb. I come from a low social background. I would say that when I was around 13 years old, I started to set up my business. I used to check out every shop around my place. I started to offer brochures and create any marketing collaterals they needed and offered the complete package, from the design to the printing. Sramana Mitra: Where was this? Alexandre Wentzo: Just outside of Paris – on the west part of Paris. Sramana Mitra: How long did you stay in Paris? Is the story of Casewise based in Paris or somewhere else? Alexandre Wentzo: Somewhere else. Sramana Mitra: Tell me about what you did in Paris. Alexandre Wentzo: I was very young at that time. I then joined a business school where they sent me to Singapore and London. When I graduated, I got a job offer from a massive software company based in Paris. I did that for a couple of years. Then, I met these British founders who had a business that they were trying to develop internationally. They got patents and ideas around software but they didn’t know how to roll out globally. That was the beginning of Casewise. I worked with them to make it more global. Today, Casewise is present in nine countries. Sramana Mitra: What years are we talking? Alexandre Wentzo: That was back in 2004 – 11 years ago. Sramana Mitra: You were working for this British company in 2004? Alexandre Wentzo: That’s correct. Sramana Mitra: How long did you stay there? Alexandre Wentzo: Until now. Sramana Mitra: Is this Casewise? Alexandre Wentzo: Yes. Sramana Mitra: So you’re not the founder of Casewise? Alexandre Wentzo: No, I joined the two founders in 2004.
Our conversation continues
here. This segment is a part in the series : Best of Bootstrapping . Bootstrapping to an Exit . Why is Bootstrapping Important? . How Can You Play this Low-Probability Game Intelligently? . Do NOT Go to VCs as Beggars - Go as Kings . Excess is NOT Required for Success . Bootstrap First and Raise Money Later . Some Bootstrapping to Exit Case Studies . The Buy Side of Bootstrapping to an Exit . Blitzscaling vs. Bootstrapping . Bootstrapping to Unicorns More »» . Cinedigm Acquires Bootstrapped 1Mby1M Company Future Today for $60 Million . Mailchimp Bootstraps to $600M Revenue . Bootstrapping from Arizona to $10 Million . Bootstrapped Basecamp Executes a No Nonsense Strategy . How Under30Experiences Bootstrapped to $5 Million . Bootstrapping with a Paycheck . How Algo.ai CEO Amjad Hussain Bootstrapped using Services from Michigan . Seed Investors Who Like Bootstrapped Businesses . How iHeartRaves CEO Bootstrapped a Niche e-Commerce Company to $20 Million . Bootstrapping with Services . 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