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Best of Bootstrapping: Bootstrapping Using Services from Sweden

Posted on Friday, Oct 2nd 2020

European entrepreneurs often successfully bootstrap using services. The chasing investors from the get go disease is less prevalent on the other side of the Atlantic, although the virus from Silicon Valley has been traveling now to all corners of the world. Dapresy Founder Tobi Andersson and CEO Rudy Nadilo share their journey, having crossed $7 million in annual revenue with minimum outside financing.

Sramana Mitra: Let’s start at the very beginning of your personal journey. It sounds like, Tobi, you’re the founder. Maybe, we’ll start with you and let’s go back to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Tobi Andersson: I was born in Sweden, in the Swedish countryside. Very early on in my life, I decided that one day I would like to earn the money to have the opportunity to buy a really big farm. That has always been my vision – to create something that, on one hand, can give me money but on the other hand, I can create opportunities for people to develop. I’m very much like HR focused on life. I would like everyone an opportunity to feel that they have a good life.

Sramana Mitra: What about education? What did you do for your studies and university?

Tobi Andersson: I have a Master’s in Agriculture. I studied five years. This goes back to the 1990s. I realized that there are various opportunities for farmers when it comes to IT software. Basically, there was no software out there. I also learned to program. I also worked during school to pay for my study and to make sure that I paid the loan.

When I graduated from school, I had no debt. I’d been working during nights and studying in the day. I was in a very good position to start my first job. That is something that I want to tell the generation reading this. It seems that people think that becoming an entrepreneur and creating a company is very easy. I can tell you that if you’re going to be successful, you can’t rely on luck. There is only one way to create a company and that is to work hard. You need to put in place very good work ethics very early.

You need to start to understand that if you’re going to create a company, there are things in life that you need to walk away from. I had fun during my graduation but I was very disciplined in saying that, “If I’m going to create a company, I need to understand that I need to work very hard.” I actually did a calculation. I calculated the number of hours I’ve been working since I graduated. I’ve bene working twice as much as the normal person does. That is what you need to do because if you work hard and other people are staying the same, luck comes to you.

Sramana Mitra: You need to be prepared for luck.

Tobi Andersson: That’s one thing that I want to tell the younger generation. Be prepared to work hard and stay focused on achieving what you’d like to do. This is what I did. When I graduated, I took my first job. I didn’t work in the agriculture business because this was the beginning of 2000s. IT was booming. I actually used my skills that I’ve learned as a software developer. That job gave me the opportunity to work with data. All these data were delivered to customers in Excel sheets.

I was really involved in this. I’ve spent lots of times talking to customers. A lot of customers told me, “We can see that there are a lot of opportunities here. Can’t you do something for us that can make this data easier to consume? Can’t you do something that can take this very difficult data and make it more visual?” I told them, “Yes, I will develop a software for you.”

Sramana Mitra: What kind of data are we talking about?

Tobi Andersson: It was market research and marketing data.

Our conversation continues here.

This segment is a part in the series : Best of Bootstrapping


. Bootstrapping to an Exit
. Why is Bootstrapping Important?
. How Can You Play this Low-Probability Game Intelligently?
. Do NOT Go to VCs as Beggars - Go as Kings
. Excess is NOT Required for Success
. Bootstrap First and Raise Money Later
. Some Bootstrapping to Exit Case Studies
. The Buy Side of Bootstrapping to an Exit
. Blitzscaling vs. Bootstrapping
. Bootstrapping to Unicorns
. Cinedigm Acquires Bootstrapped 1Mby1M Company Future Today for $60 Million
. Mailchimp Bootstraps to $600M Revenue
. Bootstrapping from Arizona to $10 Million
. Bootstrapped Basecamp Executes a No Nonsense Strategy
. How Under30Experiences Bootstrapped to $5 Million
. Bootstrapping with a Paycheck
. How Algo.ai CEO Amjad Hussain Bootstrapped using Services from Michigan
. Seed Investors Who Like Bootstrapped Businesses
. How iHeartRaves CEO Bootstrapped a Niche e-Commerce Company to $20 Million
. Bootstrapping with Services
. How The Intern Group CEO David Lloyd Bootstrapped to $13 Million
. How Passageways CEO Paroon Chadha Bootstrapped from Indiana
. How SmartBuyGlasses CEO David Menning Bootstrapped to $50 Million
. Death by Overfunding
. How RainmakerForce CEO Mack Sundaram Bootstrapped Decisively to $5 Million+
. How FormAssembly CEO Bootstrapped a Virtual Company with a Paycheck
. TimeSlips CEO Mitch Russo Bootstrapped to Exit with Sage
. The VC-Entrepreneur Compensation Disbalance
. BioConnect CEO Bootstraps with Sophisticated Strategic Maneuvering
. Tremend CEO Marius Hanganu Bootstraps from Romania
. Gesture CEO Jim Alvarez Bootstraps to $10 Million
. SproutLoud CEO Bootstraps to $30 Million from Florida
. Tuft & Needle CEO Bootstraps to Over $100 Million
. Co-founders Bootstrap Linguamatics to Over $10M from the UK
. Ownership Matters
. Vainu Co-founder Mikko Honkanen Bootstraps from Finland
. Entrepreneur Couple Bootstraps to $10M from Colorado
. Power2Motivate CEO Bootstraps to $80M from Canada
. Financial DNA CEO Bootstraps to $10M+ from Australia
. Big Barker CEO Bootstraps a Niche E-commerce Brand
. PrecisionLender CEO Bootstraps to Over $10M from North Carolina
. Master Bootstrappers with Over $1B in Exits
. Ultra Mobile Founder Bootstraps to Over $100 Million
. Bootstrapping a Two-Sided Marketplace to $10M
. Can You Bootstrap a Virtual Company to Over $5 Million?
. Capital Efficient Entrepreneurs Turn $1M into $80M
. Discussing the Journey Through Failure to Success
. From a Small Town to $12 Million
. Bootstrapping to Y Combinator and $10 Million Series A
. Bootstrapping a Marketplace to Over $10 Million
. Freightwise Bootstraps to $33 Million
. Bootstraps First to $5M ARR, Raises $10M Later
. Bootstraps in Europe, Raises Money and Goes Global in the US
. English Major Bootstraps a Tech Company
. Bootstraps with a Paycheck to $15M from Tennessee
. Queue-It Bootstraps from Denmark to the US
. Bootstrapping A Virtual Company To $25M
. ActiveCampaign CEO Bootstraps Using Services to $40M
. Alteryx Bootstrapped with Services to a Public Unicorn
. Inspyrus Bootstraps Using Services to an Awesome Business Model
. CEO Bootstraps Using Services to Millions from Russia
. Wiredrive CEO Bootstraps Using Services to $10M
. Scaling to Over $10M by Bootstrapping Using Services
. Bootstraps Using Services from Poland to a US SaaS Company
. ButcherBox CEO Bootstraps a Perishable Meat Business to Significant Scale
. Waveform CEO Bootstraps to $8M
. Bootstrapped Entrepreneurship from Estonia
. From Laid-off Engineer to Successful Startup CEO
. Imagine Easy Solutions CEO Bootstraps to Exit
. BannerBuzz CEO Bootstraps to $35M
. Bootstrapping a Virtual Company to Scale
. Bootstrapping Using Services from Wisconsin
. Best Tactic for B2B Startups
. Bootstrapping by Piggybacking from Romania
. Bootstrap First, Then Scale with VC Funds
. Bootstrap to +$10M First, Raise Money Later
. Madwire CEO Bootstrapped First, Raised Money Later to $120M
. Bootstrap Using Services First, Raise Money Later
. Wonderful Bootstrap with a Paycheck Story
. RushOrderTees CEO Bootstraps to $23M
. Bootstrapping with Freemium and Free Trials to $13M
. Bootstrapping, Pivoting, Gaining Liquidity, Scaling to $100M+
. Bootstrapping with Affiliate Marketing
. Bootstrap to Exit, Bootstrap Again, Then Raise VC Money
. Bootstrapping Using Services to $12M
. Bootstrapping an Ad Tech Company from Paris
. Bootstrapping a 100% Virtual Company from Ireland
. MiQ CEO Bootstraps with Services from London
. Bootstrapping to $8M During the Covid Crisis
. Bootstrapping a Marketplace from Brazil
. Bootstrapping Using Services from Sweden
. What Should Startups Do To Raise Seed Capital in 2021?
. EdTech Unicorn Bootstrapped First from Canada
. Coalition Technologies Co-founders Bootstrap to $10M
. Bootstrapping a Virtual Company to $10M from Atlanta
. Bootstrapping a SaaS Company with a Paycheck and Scaling
. Bootstrapping with Services to $20 Million

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