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Best of Bootstrapping: Wonderful Bootstrap with a Paycheck Story

Posted on Friday, Jul 10th 2020

This is a wonderful bootstrapping with a paycheck story of a really smart, scrappy entrepreneur, Suuchi Ramesh, CEO of Suuchi.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Suuchi Ramesh: I was born in India. I spent the first 15 years in Madras, which is Chennai now. My family is in Bangalore, so I went to school in Bangalore. I’m a software engineer. Bangalore has a lot of great technology companies. I came to the United States on a tech job.

My first job was with Intel. I started in Bangalore. I also had the opportunity to work at the offices in Folsom. While it was fantastic, I am glad I left Intel when I did because I could have been there for 40 years and be really comfortable. It was very formative.

Sramana Mitra: What kind of companies did you work at?

Suuchi Ramesh: After Intel, I joined Mu Sigma. Mu Sigma was originally in the predictive data analytics space. When I started, there were about 100 employees. It was still early stage. I was there for 3.5 years. When I left, they had more than a thousand employees.

By then, they were a Unicorn, backed by General Atlantic, Sequoia. I worked closely with the leadership team. They really had a focus on just Fortune 500. I saw how you scale the culture that rapidly. It’s very fascinating to be a part of such heavy growth. I had the opportunity to get close to the data models and data analytics, and also how to grow the company.

Sramana Mitra: What was your role?

Suuchi Ramesh: I was an account manager and then led entire accounts. I spent some time at the home base in Bangalore where I was leading large teams that were a part of delivery.

Sramana Mitra: What years were you at Mu Sigma?

Suuchi Ramesh: I joined in January of 2010, and I left in 2012 of July. I joined another player in the predictive analytics space.

Sramana Mitra: How long did you stay there?

Suuchi Ramesh: I was there from 2012 to the end of 2016. For about six months, I started to sow the seeds for Suuchi. The company opened up their business in the Americas. Even six or seven years ago, these companies were better known for services.

It had a really cool product with the retail analytics space. A lot of fashion companies used it. It was exciting for me to leverage my experience and help them set up a practice in the Americas. I brought on some marquee accounts for them.

It was very interesting because it was an established company. They were also backed by big names. It was really interesting to almost operate a startup within a company that was not a startup. The Americas is virgin ground for them and I was living out of a suitcase for three years.

On the personal side, my grandad was an entrepreneur. My dad’s generation was not able to hold on to that level of success. That company was sold off. I always had a dream of taking things into my own hands. I was very fortunate to have the experience I did.

Our conversation continues here.

This segment is a part in the series : Best of Bootstrapping

. Bootstrapping to an Exit
. Why is Bootstrapping Important?
. How Can You Play this Low-Probability Game Intelligently?
. Do NOT Go to VCs as Beggars - Go as Kings
. Excess is NOT Required for Success
. Bootstrap First and Raise Money Later
. Some Bootstrapping to Exit Case Studies
. The Buy Side of Bootstrapping to an Exit
. Blitzscaling vs. Bootstrapping
. Bootstrapping to Unicorns
. Cinedigm Acquires Bootstrapped 1Mby1M Company Future Today for $60 Million
. Mailchimp Bootstraps to $600M Revenue
. Bootstrapping from Arizona to $10 Million
. Bootstrapped Basecamp Executes a No Nonsense Strategy
. How Under30Experiences Bootstrapped to $5 Million
. Bootstrapping with a Paycheck
. How CEO Amjad Hussain Bootstrapped using Services from Michigan
. Seed Investors Who Like Bootstrapped Businesses
. How iHeartRaves CEO Bootstrapped a Niche e-Commerce Company to $20 Million
. Bootstrapping with Services
. How The Intern Group CEO David Lloyd Bootstrapped to $13 Million
. How Passageways CEO Paroon Chadha Bootstrapped from Indiana
. How SmartBuyGlasses CEO David Menning Bootstrapped to $50 Million
. Death by Overfunding
. How RainmakerForce CEO Mack Sundaram Bootstrapped Decisively to $5 Million+
. How FormAssembly CEO Bootstrapped a Virtual Company with a Paycheck
. TimeSlips CEO Mitch Russo Bootstrapped to Exit with Sage
. The VC-Entrepreneur Compensation Disbalance
. BioConnect CEO Bootstraps with Sophisticated Strategic Maneuvering
. Tremend CEO Marius Hanganu Bootstraps from Romania
. Gesture CEO Jim Alvarez Bootstraps to $10 Million
. SproutLoud CEO Bootstraps to $30 Million from Florida
. Tuft & Needle CEO Bootstraps to Over $100 Million
. Co-founders Bootstrap Linguamatics to Over $10M from the UK
. Ownership Matters
. Vainu Co-founder Mikko Honkanen Bootstraps from Finland
. Entrepreneur Couple Bootstraps to $10M from Colorado
. Power2Motivate CEO Bootstraps to $80M from Canada
. Financial DNA CEO Bootstraps to $10M+ from Australia
. Big Barker CEO Bootstraps a Niche E-commerce Brand
. PrecisionLender CEO Bootstraps to Over $10M from North Carolina
. Master Bootstrappers with Over $1B in Exits
. Ultra Mobile Founder Bootstraps to Over $100 Million
. Bootstrapping a Two-Sided Marketplace to $10M
. Can You Bootstrap a Virtual Company to Over $5 Million?
. Capital Efficient Entrepreneurs Turn $1M into $80M
. Discussing the Journey Through Failure to Success
. From a Small Town to $12 Million
. Bootstrapping to Y Combinator and $10 Million Series A
. Bootstrapping a Marketplace to Over $10 Million
. Freightwise Bootstraps to $33 Million
. Bootstraps First to $5M ARR, Raises $10M Later
. Bootstraps in Europe, Raises Money and Goes Global in the US
. English Major Bootstraps a Tech Company
. Bootstraps with a Paycheck to $15M from Tennessee
. Queue-It Bootstraps from Denmark to the US
. Bootstrapping A Virtual Company To $25M
. ActiveCampaign CEO Bootstraps Using Services to $40M
. Alteryx Bootstrapped with Services to a Public Unicorn
. Inspyrus Bootstraps Using Services to an Awesome Business Model
. CEO Bootstraps Using Services to Millions from Russia
. Wiredrive CEO Bootstraps Using Services to $10M
. Scaling to Over $10M by Bootstrapping Using Services
. Bootstraps Using Services from Poland to a US SaaS Company
. ButcherBox CEO Bootstraps a Perishable Meat Business to Significant Scale
. Waveform CEO Bootstraps to $8M
. Bootstrapped Entrepreneurship from Estonia
. From Laid-off Engineer to Successful Startup CEO
. Imagine Easy Solutions CEO Bootstraps to Exit
. BannerBuzz CEO Bootstraps to $35M
. Bootstrapping a Virtual Company to Scale
. Bootstrapping Using Services from Wisconsin
. Best Tactic for B2B Startups
. Bootstrapping by Piggybacking from Romania
. Bootstrap First, Then Scale with VC Funds
. Bootstrap to +$10M First, Raise Money Later
. Madwire CEO Bootstrapped First, Raised Money Later to $120M
. Bootstrap Using Services First, Raise Money Later
. Wonderful Bootstrap with a Paycheck Story
. RushOrderTees CEO Bootstraps to $23M
. Bootstrapping with Freemium and Free Trials to $13M
. Bootstrapping, Pivoting, Gaining Liquidity, Scaling to $100M+
. Bootstrapping with Affiliate Marketing

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