If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. “I hate raising money and I am not good at it…” – says Clark Benson, with a laugh. The company is growing nicely and profitably. Read on! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born,
Sramana Mitra: As you have built this business, are you selling through the charities directly or are there channel partners? You brought up Ritz-Carlton. Ritz-Carlton holds a lot of charity events in its ballroom and so do many other luxury hotels on behalf of major charities. Jim Alvarez: Most of our business is gained directly
Sramana Mitra: The two of you got this product going. How did you find your customers? Jim Alvarez: I literally went door to door. I said, “I have this idea to help you manage the whole fundraising process during the event. Will you take a shot?” This was a pretty big pain point that charities
Sramana Mitra: Let’s get back to the story. How much did your raise from Sequoia and when was that? Zvi Guterman: In early 2008, we raised $5 million. This was our A round. Later on, we did another $10 million. Later we added another $10 million. Sramana Mitra: In terms of customer acquisition and customer traction,
Sramana Mitra: You basically built this on your father’s farm? Jim Alvarez: Yes. Sramana Mitra: You turned it into a theme park kind of thing? Jim Alvarez: Yes. This is our 8th year and we are still growing strong. It’s a really big operation. I’ve got eight people in the parking lot, three police officers,
Sramana Mitra: Let’s also understand how you apply the learnings you had in your previous company when you started this one. What did you do differently? How did you navigate funding? Zvi Guterman: It was clear to me that the first market was going to be the US market. As soon as possible, I moved
Sramana Mitra: It was not e-commerce. You were getting golf clubs made in China and wholesaling them to retailers. Jim Alvarez: Yes, I did have an e-commerce site as well but majority of our business was from wholesaling it to big golf retailers. Sramana Mitra: How long did that go on? Jim Alvarez: I did
Sramana Mitra: That’s part of an entrepreneur’s life – lots of no’s. Zvi Guterman: Yes. That was my first startup out of Israel. We did a lot of mistakes. One of them was staying in Israel. At least, that was my belief. We were far away from the market. That was one challenge. The second