categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Building a Global Enterprise Software Company from Europe: Gero Decker, CEO of Signavio (Part 5)
Sramana Mitra: The next thing I would ask you is what was the process of fundraising? Were you fundraising in Germany? Where did you go out to raise money and what was the thinking? Gero Decker: We started getting inbound requests from investors pretty early on. We also got acquisition requests pretty early on, but
Building a Global Enterprise Software Company from Europe: Gero Decker, CEO of Signavio (Part 4)
Sramana Mitra: This first customer went through. You got paid. What happens next? Gero Decker: Then we started building a real organization. We hired our first sales guy. We went from a company that was four people with interns to 15 people over the course of 12 months. The interesting that we had for me
Building a Global Enterprise Software Company from Europe: Gero Decker, CEO of Signavio (Part 3)
Sramana Mitra: By the time you got to May 2009, how many of these 20,000 people who looked at this became customers? Gero Decker: Not many. The 20,000 people were not really interested in the notion of business process per se. They were rather interested in the notion of having a graphical design environment on
Building a Global Enterprise Software Company from Europe: Gero Decker, CEO of Signavio (Part 2)
Sramana Mitra: How did the 20,000 people find out about it? Gero Decker: We didn’t know how they had access to the system. We searched the web for our project. We found out that a major news outlet had blogged about us and wrote an article saying something like “This is the future of applications.”
Building a Global Enterprise Software Company from Europe: Gero Decker, CEO of Signavio (Part 1)
Very few software companies have been built from Europe with a global footprint. I am about to bring you the story of one that is growing nicely. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Gero Decker:
Competing with Blackline: FloQast CEO Mike Whitmire (Part 7)
Sramana Mitra: There are two conditional clauses in there: 45 years old and having done that before. I would vouch to say that if you had done this before, it wouldn’t matter how old you were. If you had credibility and track record of having done a successful venture before, anybody will sign a term
Competing with Blackline: FloQast CEO Mike Whitmire (Part 6)
Sramana Mitra: What about your financing strategy? After that $1.3 million you raised in 2014, what other financing have you raised? Mike Whitmire: In 2014, we got to a good recurring revenue clip, and then I went back out to do our Series A. We closed $6.5 million in Series A funding, which was led
Competing with Blackline: FloQast CEO Mike Whitmire (Part 5)
Sramana Mitra: In B2B sales, we actually use a methodology that’s our own. We call it the Sales 2.0 methodology. We do email marketing and lead nurturing, which is basically funnel management. That’s actually a scalable and repeatable process. Investors like that scalability and repeatability very much. It works. Mike Whitmire: It very much does.
