Mike Whitmire: It came to my attention that both of us were heading to this lunch under the assumption that we were going to quit on each other. That was how low of a point it was. We sat down and acknowledged that this wasn’t working. That was when we went back to the Amplify
Sramana Mitra: You got into this accelerator. You got your co-founder. We are now in late 2012? Mike Whitmire: This is mid-2013. Sramana Mitra: What happens next? Mike Whitmire: My second co-founder Chris Sluty joined us. I went to Syracuse with him. We majored in accounting. In college, I knew I wanted to start my
Sramana Mitra: When you started in 2012, how did you get your business off the ground? Mike Whitmire: When I started, I was just a senior accountant. I had no money. I had no entrepreneurial experience. My first line of thinking was, “If I’m going to start a SaaS company, I’d probably need to take
When Mike started FloQast, no one knew about Blackline or the account reconciliation opportunity. Although Blackline was already a sizable company, it was little-known, bootstrapped, and away from the public eye. Read how FloQast went for the same market, although with a different positioning, and achieved success. Sramana Mitra: Let’s start at the very beginning
Sramana Mitra: How long did it take you to productize everything? When you got this $100,000 plus deal, was it already productized? Mack Sundaram: We were about 70% there. It was something that they could implement right away and certain things that they wanted that I didn’t have, I agreed to build it out for
Sramana Mitra: How did you get this off the ground? Mack Sundaram: Being in a sales role, I had the privilege of having worked with companies. I personally have to find ways to solve this problem of blackbox sales. I used to experiment with different techniques. I hit upon something that started working for me.
Sramana Mitra: How did you solve it precisely? Mack Sundaram: That’s the company I started in 2015. Sales people talk to prospects every time. Back in the day, people would just believe that. Now we verify every deal with the prospects. We actually ask the prospects, “Do you feel that this is the right solution
Mack Sundaram: Professionally, I was working in sales, sometimes in direct sales or in supporting sales. All of that was happening on the side while I was pursuing these little things. Now we’re fast forwarding down to 2014 when I left my corporate job. I was too passionate about technology and being an entrepreneur. At