Sramana Mitra: What is the process of bringing these people onto your platform? Olivia Skuza: We’re revolutionizing behavior that has been prevalent for a very long time. We’re asking them to work in a digital environment and to upload all their information into our product so that they can use it to work with retailers
Sramana Mitra: What was the first year that you started selling? Was it 2006? David Menning: Yes. Sramana Mitra: What transaction volume were you able to reach in the first year that you were selling? David Menning: When talking about growth, one has to put into perspective how one attains growth. Sramana Mitra: Absolutely.
Sramana Mitra: Let’s focus on the founding of NuORDER. What did you see in the market that led you to do NuORDER? What was the premise of NuORDER at the beginning and what year are we talking? Olivia Skuza: That was 2010. We had the ‘aha’ moment while doing the agency business. Essentially, we were
Sramana Mitra: Why optical? Where did that idea come from? What was your background or any of your co-founders’ background that drew you to that particular idea? David Menning: We weren’t really optical-specific in terms of our expertise. We were rather entrepreneurs and savvy young business people. We were looking at identifying niches or business
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Olivia has built a powerful B2B e-commerce business that connects wholesalers and retailers in categories like fashion and home furnishings. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. David has bootstrapped a global e-commerce venture from Hong Kong. Splendid execution! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? David Menning: I grew up in Sydney. I’ve
Sramana Mitra: Can you explain the competitive landscape? Gero Decker: We offer a business transformation suite. In its entirety, it’s a new category. If you break it down into individual components, then you have small product categories. The component that has the largest footprint is called Process Manager and Collaboration Hub. The main competitors are
Sramana Mitra: How did the business grow as you brought that North American sales channel together? How did North America contribute to your revenue? Gero Decker: By now, they’re at roughly 25%. The lion’s share is still from Europe. We also have operations in Asia Pacific. It’s roughly 25% North America and 10% Asia Pacific.