categories
HOT TOPICS
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Bootstrapping Using Services to $40 Million: ActiveCampaign CEO Jason VandeBoom (Part 5)
Sramana Mitra: This $20 million that you brought in, did you deploy it into operations or did the founders take liquidity from that investment? Jason VandeBoom: It’s mostly just there for making the right decisions. We haven’t really deployed it. It was never our intent to push that to sales and marketing, which is the
Bootstrapping Using Services to $40 Million: ActiveCampaign CEO Jason VandeBoom (Part 4)
Sramana Mitra: What was the next inflection point? Jason VandeBoom: Right as we were getting comfortable with SaaS, we were still very much similar to being a contact list management tool. We quickly realized that we don’t want to be an email marketing company. It didn’t follow any of our beliefs. It didn’t even follow
Bootstrapping Using Services to $40 Million: ActiveCampaign CEO Jason VandeBoom (Part 3)
Sramana Mitra: How did you tackle that change? Jason VandeBoom: We made the decision to make the switch. This was a big change, but we did it very slowly. Sramana Mitra: When was this? Jason VandeBoom: Around 2012. We started offering this recurring option and we just put it in the background and then we
Bootstrapping Using Services to $40 Million: ActiveCampaign CEO Jason VandeBoom (Part 2)
Sramana Mitra: This is an entrepreneur’s journey that we are trying to capture. When you started, what did you start with? Jason VandeBoom: I started with the bare bones of just communicating with customers. Think of a system that brings in customer names and email addresses and you can send a campaign to them. I
Bootstrapping Using Services to $40 Million: ActiveCampaign CEO Jason VandeBoom (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jason has built a disciplined, profitable business and scaled it to $40 million in 2017 revenue. The company was first bootstrapped using services, and later raised ~$20 million in funding. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where
Capital Efficient Entrepreneurship: Ranker CEO Clark Benson (Part 6)
Sramana Mitra: Where to from here? You are profitable already. Is this a company that now stops raising money and goes to some sort of exit in the near term? Clark Benson: That’s a great question. We don’t have to raise money which is a great position to be in. I’m terrible at raising money,
Capital Efficient Entrepreneurship: Ranker CEO Clark Benson (Part 5)
Sramana Mitra: Can you talk a little bit about how your investors are viewing the scale potential of your company given the business model that you’ve chosen. What are the discussions that you have with your investors regarding scale? Clark Benson: I need to explain something else to clarify that. Almost every other Internet publisher
Capital Efficient Entrepreneurship: Ranker CEO Clark Benson (Part 4)
Sramana Mitra: When did you launch Ranker? Clark Benson: We launched it in August of 2009. Sramana Mitra: When you launched, what was the reception in the market? Clark Benson: We launched the site with 20,000 lists on it. It started getting traffic. It took a few months to get search traffic. I’m not very