If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Mitch tells the story of how he built TimeSlips and sold it to Sage. Very entertaining as well as instructive. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Sramana Mitra: It’s not going in a constructive direction. It really is going to be a net loss in the process if we don’t do something about it. I’d like to know about what’s going to happen. The other side of the question I have is the other part of the me-too movement that I
Sramana Mitra: How are your clients responding to this point? This is a very interesting point. Janine Yancey: Up until this year, it’s been a difficult conversation to have. That’s why the employers that do partner with us are the ones that are more progressive. They can see the bigger picture. This year, people are
Sramana Mitra: I actually don’t think it’s a problem. You’ve built a reasonable, profitable company that you own yourself with a small group of team members. You’re at $5 million in revenue. I don’t see why you apologize for it. Janine Yancey: I guess the reason why is, I look back and I cringe at
Sramana Mitra: What was an average deal size when you were selling these to your first batch of clients? Janine Yancey: I believe the first actual client was Intuit. I think it was $30,000 for their whole organization. It was significantly discounted. Some of the first clients were organizations that I had relationships with. Sramana
Sramana Mitra: Let’s do the Entrepreneurs Journeys story. When did you step out of your Google affiliation and start this company? Janine Yancey: In 2004 or 2005. I was still practicing law through the end of 2005. I had formally started Emtrain as a corporation because I’m a lawyer so it’s an easy enough thing
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Janine has built a $5M a year bootstrapped business in the realm of legal training for employment and workplace issues. A core part of her expertise is in sexual harassment and related concerns that are currently hot topics in the industry. This is a must-read interview
Sramana Mitra: Interesting. When did you crack your first multi-million enterprise deal in this mode? Rob Douglas: A couple of years ago. Now it’s a regular course for our company. Sramana Mitra: Excellent. This strategy really worked out. Rob Douglas: Yes, it has. It needs a lot of patience to get there. You really have