Mitch Russo: As I said, tech support was starting to run very long waits. A woman called and announced that she is the head of the legal technology division for the Los Angeles Bar Association. She was having terrible problems. She said our software crashed her computer and that we better get somebody out there right
Sramana Mitra: When you started, which competitors did you see most in deals? Cedric Saverese: When I started, there was not a lot of competitive deals. We didn’t have a sales team. It was more like, “Here’s a product. If you want it, buy it.” We didn’t have a lot of visibility into our customers’
Mitch Russo: We started running classified ads in Legal Tech and other journals. We were tracking these very carefully. If we spend $50 on an ad and if we got six or seven orders, we knew that the ad was great. We just kept doing it every week. We knew what was working and what was
Sramana Mitra: What happens next? You’ve got this hundred or so customers. You’ve got some validation. Were you ready to quit the job? Cedric Savarese: Yes, we moved to a slightly bigger town but were still in the same area. I was hoping to find other people to help me grow the company. At this
Mitch Russo: All of a sudden, my whole business was gone. There was no longer a reason to be in business. Neil and I sat down together and we brainstormed. Where else can we use this technology that we created? We came up with the idea that there are other people who bill by their time.
Sramana Mitra: What was the concept? What were you trying to do with this company when you started? Cedric Savarese: The original idea was to make the data acquisition process more accessible to stakeholders. As an IT professional, I had built quite a few forms and surveys from scratch. I was very familiar with the
Mitch Russo: As soon as I had the idea that I wanted to start my own company, I really started thinking about it. I would open up The New York Times every Friday and look at the opportunities section to see if there were companies I could invest in or buy. Opportunities started to show
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Cedric’s story is a textbook case study of the kind of entrepreneur we want to see emerge and grow in every corner of the world: a solo entrepreneur who is a developer and a product guy capable of getting to validation while holding onto a day