If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Janine has built a $5M a year bootstrapped business in the realm of legal training for employment and workplace issues. A core part of her expertise is in sexual harassment and related concerns that are currently hot topics in the industry. This is a must-read interview
Sramana Mitra: Interesting. When did you crack your first multi-million enterprise deal in this mode? Rob Douglas: A couple of years ago. Now it’s a regular course for our company. Sramana Mitra: Excellent. This strategy really worked out. Rob Douglas: Yes, it has. It needs a lot of patience to get there. You really have
Sramana Mitra: Talk about the customer acquisition strategy and the scaling of revenue. Rob Douglas: Customer acquisition is a three-step process. Step one is, BioConnect needs to be integrated into target software platforms. Step two is, we use that partner’s ecosystem to plant the flags of BioConnect. If we become integrated into that software platform,
Sramana Mitra: Did you bootstrap this company? How did you build the product? How long did it take your to build the product? Rob Douglas: We bootstrapped it. We incorporated and started in the basement. The first year was all spent in research. From there, we began the process of developing what our product would
Sramana Mitra: What was the premise of this company? Rob Douglas: We were then, and still are, on the quest for rightful identity. We believe that the trillions of dollars of fraud that lives in our economic system has a direct connection to the fact that we don’t actually communicate with real people but rather
Sramana Mitra: In 2001, you’re done with Siebel Systems. What happens next? Rob Douglas: My ultimate goal was to become a successful entrepreneur and CEO. It was now time to learn more general management skills. I joined a company called Pivotal, which was a mid-market CRM company based out of Vancouver. I was the EVP
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Rob has built a thriving founder-financed business from Toronto using very sophisticated strategic maneuvering. I just loved discussing the strategic nuances of this business. You’ll learn a LOT from reading this story. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you
Sramana Mitra: What does an average deal like Foursquare amount to? Are we talking enterprise deals in the millions? Ari Paparo: I don’t want to speak about Foursquare in particular. Our minimum deal size is $100,000 year and it goes up from there. We have customers in the high six figures. Sramana Mitra: As you