Mitch Russo: As soon as I had the idea that I wanted to start my own company, I really started thinking about it. I would open up The New York Times every Friday and look at the opportunities section to see if there were companies I could invest in or buy. Opportunities started to show
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Cedric’s story is a textbook case study of the kind of entrepreneur we want to see emerge and grow in every corner of the world: a solo entrepreneur who is a developer and a product guy capable of getting to validation while holding onto a day
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Mitch tells the story of how he built TimeSlips and sold it to Sage. Very entertaining as well as instructive. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Sramana Mitra: It’s not going in a constructive direction. It really is going to be a net loss in the process if we don’t do something about it. I’d like to know about what’s going to happen. The other side of the question I have is the other part of the me-too movement that I
Sramana Mitra: How are your clients responding to this point? This is a very interesting point. Janine Yancey: Up until this year, it’s been a difficult conversation to have. That’s why the employers that do partner with us are the ones that are more progressive. They can see the bigger picture. This year, people are
Sramana Mitra: I actually don’t think it’s a problem. You’ve built a reasonable, profitable company that you own yourself with a small group of team members. You’re at $5 million in revenue. I don’t see why you apologize for it. Janine Yancey: I guess the reason why is, I look back and I cringe at
Sramana Mitra: What was an average deal size when you were selling these to your first batch of clients? Janine Yancey: I believe the first actual client was Intuit. I think it was $30,000 for their whole organization. It was significantly discounted. Some of the first clients were organizations that I had relationships with. Sramana
Sramana Mitra: Let’s do the Entrepreneurs Journeys story. When did you step out of your Google affiliation and start this company? Janine Yancey: In 2004 or 2005. I was still practicing law through the end of 2005. I had formally started Emtrain as a corporation because I’m a lawyer so it’s an easy enough thing