Sramana Mitra: What is your experience in this industry as a woman? Of course, retail is actually full of women and women executives. Technology is less full of women executives and CEOs. This company falls a bit more on the technology side. What is your experience navigating this world? Kerry Cooper: I’m a little bit
Sramana Mitra: Talk about your financing strategy. You just mentioned that it takes a lot of cash to acquire those customers upfront and it takes time for them to really pay off. What is the financing strategy? Kerry Cooper: We’ve raised $25 million over three rounds. We’ve got a great set of investors who are
Sramana Mitra: This is actually a great story. I love stories like this. There’s another entrepreneur whose story I’ve covered. For the first four years, he had no revenue. In the fifth year, they had a million dollars in revenue, and in the sixth year, $100 million. If you’re interested, you can check out his
Sramana Mitra: What were the milestones in your first year of running this? Kerry Cooper: I think there are probably many ways you could look at what the milestones are. We started with six employees. We are 43 today. There is a lot of team growth. We have a great team now. Frankly at 43, it’s
Sramana Mitra: If you have the stomach and the resilience to stick it out, it gives you the ammunition and ability to gather up a lot of competitive advantage. It’s not easy to build up that kind of competitive advantage in a short order. It’s just a matter of time. If you can survive those
Sramana Mitra: Let’s track the story of how you got this going. What was the beginning of the business? How did you get it started? Did you raise money or did you bootstrap? Give me more color on the entrepreneurial journey. Kerry Copper: Our founder is Jerry Dyess. He built this business out of his
Sramana Mitra: In that revenue model, what does an average deal size look like? Brian Loew: I’ll answer that but also, the other part of research that has actually become larger than that is the market research side of it where pharmaceutical companies want to know about patient perspectives on things. Typically, a pharma will
Sramana Mitra: Six years at Levi. That brings us to 2008? Kerry Cooper: Right. Then in 2008, I left to join Walmart.com. I had a hundred-person team at Levi’s and I left to go to a three-person team at Walmart where I ran business development first. I had this entrepreneurial job. I launched Marketplace, which