Nick Hedges: The company was founded by Jeff Solomon who was running a software development company in Los Angeles. He had several clients who were in the mortgage industry, and they were asking him for a system that allowed them to be more efficient on how they manage the leads that they were purchasing from companies. He
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. This is a wonderful story of a serial bootstrapper who has built a wonderful e-commerce business similar to Groupon, but with no outside money. Sramana Mitra: Let’s got back to the very beginning of your journey. Where are you from? Where were you born, raised, and
Sramana Mitra: How did eteatrade go? Nick Hedges: It went well. We ended up transacting about $2 million a month. The net margins were pretty small. Ultimately, we sold it into one of Nick’s businesses that ran his tea and coffee estates. I didn’t want to be a part of a bigger entity, so I
Sramana Mitra: At the end of 2015, where did you finish in terms of revenue level and in terms of other business metrics? Dara Greaney: Last year, we did $54 million. That was 15% growth. We’ve been profitable every year. We shipped a record 220,000 shipments last year. I think we sold about 22,000 different
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. This story illustrates a couple of interesting strategic moves that have resulted in growth acceleration for Velocify. These kinds of strategic moves are critical to the evolution of a business. Sramana Mitra: Let’s go back to the very beginning of your story. Where are you from?
Sramana Mitra: How many people did you have for executing this $18 million business in 2010? Dara Greaney: I have to go back and pull the numbers, but it wasn’t a big staff. We were keeping it pretty lean. We probably had about 30 people and about 5 or 10 on the phone doing order processing.
Sramana Mitra: Now what? You’re in 2016. How big is the company revenue-wise and what do yo want to do with it? Do you want to go public? Do you want to go public in the US market? Fred Guelen: We definitely first want to secure further growth for the next three to five years.
Sramana Mitra: What was the average deal size? These are pretty high-ticket items, yes? Dara Greaney: Yes, they’re pretty high-ticket items. We are looking at the $350 to $450 range, which was good because it was so cumbersome for us to get them out the door. Every order has five touch points, but we didn’t