Sramana Mitra: Let’s track the story of how you got this going. What was the beginning of the business? How did you get it started? Did you raise money or did you bootstrap? Give me more color on the entrepreneurial journey. Kerry Copper: Our founder is Jerry Dyess. He built this business out of his
Sramana Mitra: In that revenue model, what does an average deal size look like? Brian Loew: I’ll answer that but also, the other part of research that has actually become larger than that is the market research side of it where pharmaceutical companies want to know about patient perspectives on things. Typically, a pharma will
Sramana Mitra: Six years at Levi. That brings us to 2008? Kerry Cooper: Right. Then in 2008, I left to join Walmart.com. I had a hundred-person team at Levi’s and I left to go to a three-person team at Walmart where I ran business development first. I had this entrepreneurial job. I launched Marketplace, which
Sramana Mitra: That’s great. In all two-sided marketplaces, the chicken-and-egg problem is huge. The fact that you were able to mitigate that with these non-profit organisations is a great strategy. The counterpart then becomes, what is the business model? Brian Loew: We don’t charge anything for patients. Our customers are pharmaceutical, biotech, and device companies.
Kerry was brought into ChooseEnergy by Kleiner Perkins along with the seed funding. Since then, she has raised $25 million and is running a traditional venture-funded company. This interview includes a discussion on the controversial subject of women in technology and venture capital. Sramana Mitra: Let’s start at the very beginning of your journey. Where
Sramana Mitra: Social media hasn’t quite taken off yet. 2004 was the beginning of Facebook. Brian Loew: That’s right. You didn’t have vertical social networks. You had message boards. There were some message boards, as you remember, that were good. We thought that there was some opportunity here. I got some friends with web background
Sramana Mitra: How much of this is already in the market and how much of this is still in development? Will Fleming: It’s hard to quantify but some is in the market in terms of capability baked into the current offering. Certainly, the majority is in development. Sramana Mitra: This part of the pivot has
Sramana Mitra: What kind of revenue level did you get to with that company? Brian Loew: Somewhere between $15 million to $20 million. We sold that in 2000. One of my Board members was the former President of the Washington Post. I was exhausted after that. He said, “Why don’t you go to the Washington