Sramana Mitra: What happens next? Don Mal: Then I went to another software company but only for a very brief time. When I went to the services company, even though it was successful, I decided that I missed selling products. I did a couple of things. While I was in the consulting business, I did
Sramana Mitra: How long did you stay with the company? Don Mal: I was there for four to five years. I was 24 years old when I started there. I grew from inside sales to outside sales, and I eventually led sales at SoftKey when I was 27 years old. I had about 18 sales
Sramana Mitra: You grew up watching that way of life or owning your own business. That’s very common actually. I’m also an entrepreneur’s daughter. It makes that very big difference. Don Mal: I used to help my father in different roles. When I turned 16, I actually got a job selling insurance to fishermen. There
Don grew up in a small island off the East Coast of Canada, and has built a capital-efficient business leveraging some key strategic assets. Very instructive interview. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Don
Sramana Mitra: Let’s pick a couple of how’s in what you have done where we can draw some lessons from the trenches. You pick from your journey where you can throw the maximum light on how you’ve done what you’ve done. Chris Miglino: I’ve been relentless. That’s what helped me be successful. One thing that’s
Sramana Mitra: If you look back on that journey, what strategic levers did you push that were particularly good? Chris Miglino: You can walk into any ad agency in 2008 and 2009 and just say you have something on Facebook. They would throw money at you to test it out. Sramana Mitra: To understand what
Sramana Mitra: How long did you do this company for? What kind of metrics did you reach during that period? Aviram Jenik: We started in 1999 and we still do this today. Sramana Mitra: This is Beyond Security? Aviram Jenik: Yes. Sramana Mitra: Got it. Then let’s talk about the inflection points. From 1999 to
Sramana Mitra: What did you do after you sold? Chris Miglino: I went back to trading again. I updated the algorithms and started trading again. I took one of the top sales people at the company that we had sold and we started Social Reality together. We started Social Reality under the premise of selling