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Surviving The Dotcom Crash And Building A Sustainable Business: LivePerson CEO Rob LoCascio (Part 1)

Posted on Friday, Jun 17th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Rob LoCascio is the founder and CEO of LivePerson, a leader in Intelligent Engagement Solutions that help thousands of top brands and websites around the world monitor and connect to their consumers online. Rob is a serial entrepreneur and sold his first company, IKON, in 1995,

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Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 7)

Posted on Thursday, Jun 16th

Sramana: When you realized you were losing $270,000 a month, what actions did you take? Rodrigo Teijeiro: I fired 25 people of the 90 that worked for me and hit the brakes on expenditures. After a couple of months, I came to the conclusion that we could do two specific businesses to monetize the traffic

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Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 6)

Posted on Wednesday, Jun 15th

Sramana: Did you raise funds in Buenos Aires? Rodrigo Teijeiro: No, I went directly to Silicon Valley. Sramana: Tell me a bit about what you saw when you came to Silicon Valley to raise money with a Latin American business. Rodrigo Teijeiro: Normally I decide what I want and go after that directly. In this

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Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 5)

Posted on Tuesday, Jun 14th

Sramana: How did you go from running a calling card site, e-card site, and birthday alert system to building Sonico? Rodrigo Teijeiro: In 2007 we were observing MySpace. We realized it was not a difficult site to build. I had the team and the knowledge as well as the marketing skill. We investigated the product

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Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 4)

Posted on Monday, Jun 13th

Sramana: How big is your calling card business now? Rodrigo Teijeiro: The calling card business became an $8 billion business with very big profits. While running that calling card business, I noticed something interesting. I was always trying to optimize the buys off the website, and I noticed that one type of site that would

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Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 3)

Posted on Sunday, Jun 12th

Sramana: So you essentially stopped your business and went to school at USC. How did that transition go for you? Rodrigo Teijeiro: My first semester at USC went well; I got all As. The problem was that I had too much time on my hands and it was a bit boring. I told myself that

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Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 2)

Posted on Saturday, Jun 11th

Sramana: What was your next step after you lost $70,000 from your personal portfolio? Rodrigo Teijeiro: When I lost that money, the markets were still at a point where the boom was up and running. I knew the business models of all of those companies intimately and knew that I could run one of them.

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Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 1)

Posted on Friday, Jun 10th

Rodrigo Teijeiro is the founder and CEO of Sonico, a social network for Latin America. He studied business administration at the University of Southern California and economics at theUniversidad de San Andrés. He is a self-proclaimed Internet addict and was able to position Sonico as the social network of choice for Latin America in just

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