Sramana: Do you have any beta customers for your marketing solution? Akli Adjaoute: We have not yet entered beta testing for our marketing product, but our marketing team is being assembled and we are putting together an initial list of potential beta customers. We know we also want to go into identity fraud.
Sramana: Brighterion today has a fraud detection product that has done well among banks. You have started working with [the Department of ] Homeland Security and healthcare fraud providers. Where do you take Brighterion from here? Akli Adjaoute: We have proved the fraud detection capability to the market. We have proven real-time artificial intelligence to
Sramana: Are you selling to financial companies only? Akli Adjaoute: No. We are working with Saffron Group, which owns a lot of European and U.S. companies. They are the top company for airport fingerprint technology. They are interested in doing the same type of real-time fraud prevention that we do with Mastercard. We are doing
Sramana: What happened with the company that you started as a PhD student? Akli Adjaoute: My biggest customers were French and European firms, as well as the military and some banks in France. The company grew to 62 people, and we made about $5 million of revenue per year.
Sramana: How was the newly designed system received by the doctors? Akli Adjaoute: It made a lot of news in France. For the first time there was a system that could react to data.
Sramana: There is no way to improve the capability of an expert system unless there is a learning capability. Is that the aspect that frustrated you? Akli Adjaoute: Yes. When the residents would test our system, I was frustrated because every time they would find a case that the system did not already have a
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Dr. Adjaoute is a leading figure in the international cognitive science community and the CEO of Brighterion, which offers a full suite of products for real-time fraud prevention, compliance, and homeland security intelligence. Prior to Brighterion he was the founder, president, and CEO of Cognitix Technologies.
Sramana: You are a self-financed company, largely owned by six founders and your employees. How do you see the shareholders getting rewarded? Are you doing dividends, or do you see yourself getting bought at some point? Vicki Raport: At this point, our primary concern is growth. The shareholders are not sitting at the edges of