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Bootstrapping To 20 Million: Replicon Co-Founders Raj And Lakshmi Narayanaswamy (Part 2)

Posted on Saturday, Jul 16th

Sramana: What specifically was your intention with the company? What was the company going to do or produce? Raj Narayanaswamy: We changed directions many times. We did a lot of trial and error. Our initial goal was to build a work flow application. We envisioned a general purpose platform where end users could build their

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Bootstrapping To 20 Million: Replicon Co-Founders Raj And Lakshmi Narayanaswamy (Part 1)

Posted on Friday, Jul 15th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Raj Narayanaswamy is the co-founder and CEO of Replicon. He has over 15 years of software development and senior management experience. Narayanaswamy has a bachelor’s degree in computer science degree from the Indian Institute of Technology, Chennai, and is an active member of the high-tech business

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Do You Want To Have Dinner With The Guy You Want To Hire? Christos Cotsakos, Founder Of ETrade And CEO Of EndPlay (Part 7)

Posted on Thursday, Jul 14th

Sramana: I don’t think the startup CEO job has changed. It is a demanding, high-focus job. Christos Cotsakos: I am one of those guys who does not sleep more than five hours a night anyways. I like to be engaged. I have a high level of intellectual curiosity. If you want to have a hand

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Do You Want To Have Dinner With The Guy You Want To Hire? Christos Cotsakos, Founder Of ETrade And CEO Of EndPlay (Part 6)

Posted on Wednesday, Jul 13th

Sramana: From a point of view you want diversity, but you also need to have some form of basic chemistry. I am very picky about whom I want at my house for dinner! Christos Cotsakos: Exactly. That is the gating factor. If you are going to work closely with an entrepreneurial team, you better make

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Do You Want To Have Dinner With The Guy You Want To Hire? Christos Cotsakos, Founder Of ETrade And CEO Of EndPlay (Part 5)

Posted on Tuesday, Jul 12th

Sramana: What is the price point of the product? Christos Cotsakos: It is a SaaS licensing arrangement along with professional services associated with it. It goes anywhere from $250,000 to $2.5 million a year. Sramana: Is it a user-based model? Christos Cotsakos: It is done on a client basis. Our clients publish their media on

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Do You Want To Have Dinner With The Guy You Want To Hire? Christos Cotsakos, Founder Of ETrade And CEO Of EndPlay (Part 4)

Posted on Monday, Jul 11th

Sramana: How did you finance such an expensive advertising campaign? Christos Cotsakos: We raised about $50 million with our initial public offering. We raised $120 million from our second offering and we raised $400 million in our private placement offering. Before our IPO we were advertising selectively. A full-page ad in the WSJ will get noticed

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Do You Want To Have Dinner With The Guy You Want To Hire? Christos Cotsakos, Founder Of ETrade And CEO Of EndPlay (Part 3)

Posted on Sunday, Jul 10th

Sramana: What was it about E*Trade that made you consider that job? Christos Cotsakos: There were a lot of jobs that I was looking at. The first thing that struck me was that it was a David versus Goliath story, and I have always liked those types of stories. It was a little upstart against

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Do You Want To Have Dinner With The Guy You Want To Hire? Christos Cotsakos, Founder Of ETrade And CEO Of EndPlay (Part 2)

Posted on Saturday, Jul 9th

Sramana: Where does your story go from there? What did you do when you graduated from Paterson State College? Christos Cotsakos: I got accepted at UCLA to go for a masters degree. I also got married when I met my wife during summer school there. I was looking for a job and found one at

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