Sramana: It appears that other than Canada, your primary market has been Europe. Shawn Qu: Europe is the leader. We also have very strong sales in the Asia Pacific area as well as in North America. We sell a lot to the U.S. and Canada. We also sell a steady supply into Korea and have
Sramana: To enter the German market you had to develop a different solar panel. How did that affect your manufacturing process? Shawn Qu: The principles remain the same, and the quality of the system remained the same. By 2004 we were a tier 1 supplier for Volkswagen and had been certified to the automotive supplier’s
Sramana: Your previous employers were willing to work with you because of your reputation as a scientist as well as because of the potential new sales channels your business could provide? Shawn Qu: Yes, but they were more helpful than they had to be. They also let me talk to their suppliers as well. With
Sramana: Where did you set up your factory and manufacturing operations? Shawn Qu: I set that up in China. When I received the purchase order, I looked at several locations, including Canada and the United States. I elected to use China.
Sramana: What was your vision for the product or service of Canadian Solar when you started the company? Shawn Qu: At that time we had two products. The first product was a solar charger which we designed for Volkswagen. They wanted a small solar charger to go with the Jetta cars.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Dr. Shawn (Xiaohua) Qu is the founder, chairman, president and CEO of Canadian Solar. Prior to founding Canadian Solar in 2001, he worked at Matrix and Photowatt International as a research scientist, and director of silicon procurement, director of solar products, strategic planning and business development,
Sramana: In terms of product roadmap, there are a lot of trends playing in your marketplace. In which direction is your sweet spot? Rob LoCascio: Bringing real time intelligence to customer interaction. That is what we are very good at. When you engage a consumer on a website today, most sites treat every consumer equally.
Sramana: What do you think of the crowdsourcing trend? Rob LoCascio: Crowdsourcing has a lot of different applications. I think that it is something different and is based on the next phase of the Internet, data. People bringing their data together will change the way the Internet goes forward.