When you run a business over a long period of time, technology changes create massive challenges. David has navigated TemplateMonster in several of these. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of circumstances? David Braun: I’m from Georgia
Sramana Mitra: Can you succinctly explain what it is that you have that these large companies don’t have that enables you to win those accounts? Dave Copps: I’d say it’s two things. It’s our core technology and our user experience. We have built a technology that can learn dynamically without the use of any human intervention. Most
Sramana Mitra: How big was the LexisNexis deal? Dave Copps: It ended up being a multi-year deal that paid us over $3 million. Sramana Mitra: That’s awesome. Dave Copps: For a startup, it’s amazing. Sramana Mitra: What about the early parts of this company? Obviously, you had made money from the previous company and you
Dave Copps: I think when you have too much money, you get lazy. I like the idea that you’re always conscious of every dollar you spend. When I say we raised $3 million, that’s because we brought in more than that in revenue to continue bootstrapping a big piece of it. We were finally given
Artificial Intelligence startups are very hot these days. Read how Dave Copps has built Brainspace from Dallas. Sramana Mitra: Let’s start with the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background? Dave Copps: I was born and raised in Dallas, Texas. My dad
Sramana Mitra: The point is that e-commerce would do well with more female investors evaluating the deal just because there is more informed perspective on how the customer behaves in that segment, especially in fashion and lifestyle brands. Kerry Cooper: I sold men’s pants for six years. I’m very comfortable figuring out what it takes
Sramana Mitra: What is your experience in this industry as a woman? Of course, retail is actually full of women and women executives. Technology is less full of women executives and CEOs. This company falls a bit more on the technology side. What is your experience navigating this world? Kerry Cooper: I’m a little bit
Sramana Mitra: Talk about your financing strategy. You just mentioned that it takes a lot of cash to acquire those customers upfront and it takes time for them to really pay off. What is the financing strategy? Kerry Cooper: We’ve raised $25 million over three rounds. We’ve got a great set of investors who are