Sramana Mitra: Tell me more about other businesses. How much did you buy the reading glasses for? How did that ramp? Angie Stocklin: We ended up just buying a domain. It was not a great domain. It was readingglassesshopper.com. It’s a mouthful. I think we purchased it for $2,500. We were able to leverage a
Sramana Mitra: Sunglasses is a fairly big category on the Internet. How did you compete with the existing larger players? Angie Stocklin: We were a discount brand. There were several brands that were similar to ours at that time. We were targeting customers who wanted something that was not branded and between $15 and $20.
Sramana Mitra: Somebody else is sending these letters from Indiana and you were an affiliate partner of that particular business. Angie Stocklin: Correct. Sramana Mitra: You were generating traffic in your website and monetizing those letters in that affiliate model from that original business? Angie Stocklin: Yes. Sramana Mitra: How much did he charge for
Sramana Mitra: This is actually an interesting point because we often see entrepreneurs trying to start affiliate marketing as a side business. Did you both quit your jobs and start it full-time or did you still hold on to your prior jobs? Angie Stocklin: We kept our jobs for several years. We were toying around
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Angie and her husband have built a portfolio of e-commerce businesses using a very unusual strategy. I had a lot of fun learning about their journey, and hope you would as well. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are
Sramana Mitra: Was there any segmentation of what kinds of customers were finding your product attractive? Nelson Nahum: First of all, before the customer, I would like to tackle the question of the business model. We created a great technology. We found out that Amazon really liked what we do because it’s enterprise storage and
Sramana Mitra: You still had $3 million which you hadn’t really started building a product on. You were basically experimenting with the cloud and learning about the cloud. Nelson Nahum: Yes. I didn’t have the $3 million then. My experiments started the day after I was laid off. It took a few weeks until the
Sramana Mitra: What level of revenue did you get to before the LSI acquisition? Nelson Nahum: I think we were in the $10 million range. Sramana Mitra: How much did you sell for? Nelson Nahum: It’s confidential. It was good for most of the people. Sramana Mitra: So the bottomline is that you made some