Sramana: Srikant, what is your background? Srikant Sastri: When I was young I studied every possible subject in Hindi. Aside from math and science, which have an English influence, all of my other studies such as history, civics, and geography where all in Hindi. English is not a native language for me. I grew up
Rajat Paharia is co-founder and chief product officer of gamification leader Bunchball. Rajat holds a masters in computer science from Stanford University and a bachelor’s from the University of California, Berkeley. Prior to Bunchball he worked at IDEO, Philips Consumer Electronics, IBM Research, and ViewStar. In this interview he talks in detail about Bunchball’s gamification
Sramana Mitra: So the key value proposition is call routing. Prem Uppaluru: Call routing and matching the callers with the right agents to deliver highest value transactions.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Suresh Shankar is the Founder Director at Crayon Data. Prior to founding Crayon Data he held various positions at IBM, RedPill Solutions, ANN AMRO Bank, Young & Rubicon, and JWT Fulcrum. He was the CEO at RedPill which was sold to IBM in 2009. Srikant Sastri
Sramana Mitra: It is the call center you are supporting. Prem Uppaluru: That is right. They offer the 1-800 number to their customer, and they have both consumers and business customers. Many of the business customers tend to be continued customers in the sense that they would do business with Office Depot every month.
Sramana: That is the beauty of having a really solid set of customer relationships over a long period of time. They trust you and your expertise and are able to participate in the product definition process. That is a huge asset. Hemant Shah: It is a tremendous benefit. I have only worked in this startup.
Sramana Mitra: What you described is reasonably accurate as far as my observation is concerned. The pure infrastructure layer is overcrowded and overfunded. The opportunity is in the domain knowledge and knowing what heuristics can move the needle on top of that horizontal infrastructure. Todd Goldman: What you want to do is combine knowledge of
Prem Uppaluru is co-founder, CEO, and president of Transera. The company collects data from numerous contact centers, turns unstructured data into structured data, and drives insights that improve customer satisfaction and engagement and helps predict trends. Prem has more than 25 years of experience in the telecommunications and networking industry. Prior to Transera, he held