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Solo Founder, Bootstrapping to $7 Million in India: Wingify CEO Paras Chopra (Part 7)
Sramana: What are your primary customer acquisition methods? Paras Chopra: We are starting to do a mix of marketing and sales. For the longest time we focused solely on our content marketing. We have tried AdWords, Salesforce and even LinkedIn marketing programs. What has worked for us is content marketing. Sramana: This is the case
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200th 1M/1M Mentoring Roundtable For Entrepreneurs On Jan. 9th
Entrepreneurs are invited to join us for our milestone 200th FREE online 1M/1M roundtable mentoring session on Thursday, January 9, 2014, at 8 a.m. PST/11 a.m. EST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. Expect your pitch to be seen by a larger audience of
Solo Founder, Bootstrapping to $7 Million in India: Wingify CEO Paras Chopra (Part 6)
Sramana: It sounds like you had a very good conversion rate. Paras Chopra: The conversion rate was around 10%. I also got some hate mail from users who expected the product to be free forever. They told me I should be ashamed of myself for charging money and pointed out that Google’s products were free.
Solo Founder, Bootstrapping to $7 Million in India: Wingify CEO Paras Chopra (Part 5)
Sramana: What timeframe was all of this work occurring? Paras Chopra: I started coding the second version in December of 2009. Sramana: You basically bootstrapped Wingify using your paycheck, correct? Paras Chopra: Yes. I spent about $20 for a domain name and really had no major expenses. I really just invested my time. My living
Solo Founder, Bootstrapping to $7 Million in India: Wingify CEO Paras Chopra (Part 4)
Sramana: Did you build the entire project yourself or did you hire people to help you? Paras Chopra: I paid about 50,000 rupees for a website design. I did a very basic product design myself. I launched the website on Hacker News, and the feedback I received was horrible. Nobody understood what I was trying
199th Roundtable Recording On December 19, 2013
In case you missed it, you can listen to the recording here:
Solo Founder, Bootstrapping to $7 Million in India: Wingify CEO Paras Chopra (Part 3)
Sramana: Obviously you don’t have a background in marketing. Typically we see people getting into a field with fairly significant domain knowledge and then building a product using that domain knowledge. You seem to have come into marketing optimization without real knowledge of marketing. How did that work? Paras Chopra: Looking back I think I
The Future of Education: 10 Trends To Watch
It is that time of the year when we tend to pause and reflect. What have we achieved this year? What are the highlights of culture, business, technology, and trends that we have observed around us? For me, the most exciting and positive movement at present is in the domain of technology impacting education. And
