Sramana: When did IBM buy out RedPill and what was the reason behind that acquisition? Suresh Shankar: In late 2008 they came calling because they were looking for an analytical play. It was a rigorous buyout process and that was a question I kept asking them. They were interested in our high end analytical work.
Sramana Mitra: So in this case the gamification application is in the area of training? Rajat Paharia: Yes, on-boarding, training, teaching somebody a complex process. It is about guiding them through a learning experience in a compelling manner. That is exactly what this did.
Sramana Mitra: Are the Hadoop clusters customer-specific? Prem Uppaluru: The database can be shared across multiple tenants. SM: So it is a multi-tenant Hadoop cluster? PU: Absolutely.
Entrepreneurs are invited to the 184th FREE online 1M/1M roundtable mentoring session on Thursday, August 22, 2013, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
Sramana: It sounds like this dose of reality was good for your soul. It helped you get back down to the ground. Srikant Sastri: Absolutely. That is why as Suresh and I set up our business, today I play the role of the background voice reminding us of the need to preserve our cash. That
Sramana Mitra: Congratulations, that is awesome. You were obviously way ahead in terms of coming up with these ideas. Then you had to wait for the market to catch up with you. Who were your investors, and how did they deal with it? Typically VCs have a very hard time dealing with that scenario. Rajat
Sramana Mitra: So you have the ability to do routing at a granular level. Prem Uppaluru: Exactly. This brings me to the next use case, which concerns the largest direct response marketing merchant with multiple ways to attract customers. They are the company behind the [skin care product] vendor Proactiv. They get around two million
Sramana: Srikant, what was the premise of the business that you were looking to start? Srikant Sastri: I still carry copies of the formal business plan I wrote at that time. It was 1995, and the early signs of the technology boom in India was there. Telecom was present and IT was starting to flutter.