Thought Leaders in Big Data: Interview with Dr. Saed Syad, Chief Data Scientist at AdTheorent (Part 2)

Saed Syad: With big data, even without having any predictive modeling, we can answer some of those questions by looking into the database. What we call targeting or retargeting is some sort of a database query that makes it faster than you do it in memory. Just having the amount of data we have it

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Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 7)

Sramana: How are your investors navigating the length of the investment? Have they switched between funds? Stan Nowak: I have been impressed with my investors. They are patient, and nobody is running for the exits. We see the best days for the company right in front of us. The consumer influx from the Affordable Care

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Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 6)

Sramana: What did you accomplish over the next 18 months with the funds that you raised in your Series B? Stan Nowak: We focused on customer growth and segment growth. We started spreading across the market a little differently. We understood the dynamics of the healthcare marketplace. Between 2003 and 2006, a significant element of

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Thought Leaders in Big Data: Interview with Dr. Saed Syad, Chief Data Scientist at AdTheorent (Part 1)

Dr. Saed Sayad is the chief data scientist at AdTheorent, a platform that provides real-time analytics for advertisers. Saed is an adjunct professor at the University of Toronto and has more than 20 years of experience in data mining and statistics. In this interview he gives us detailed and technical information about the process of

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Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 5)

Sramana Mitra: You said there are certain segments that you can reach through these user-generated videos but not through the regular brand messages. Can you give us an example of these segments? Daphne Kwon: We tested a women’s beauty product and tested it against a “how to” video that was professionally created. What we found

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August 29 – 185th 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 185th FREE online 1M/1M roundtable mentoring session on Thursday, August 29, 2013, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 5)

Sramana: You were raising money in 2003, which was not a great time in the technology industry. What was the reaction from industry? Stan Nowak: We spent time in Boston, Connecticut, and New York. It was definitely not an easy time to raise money. Our first fundraising was with a firm we had a prior

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Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 4)

Sramana Mitra: What incentive do you offer to consumers to create these highly persuasive user-generated videos? Daphne Kwon: There are a couple of incentives, and they depend on what the brands are looking for. We try to gamify everything. We are looking for specific actions. You have to show your face, you have to show

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