Today’s 185th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, August 29, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join.
Today’s 185th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, August 29, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!
Sramana: In the first few quarters of 2010, you released a minimum viable product by outsourcing to India and hiring some freelancers. Can you tell us a bit more about that process? Graham Cooke: It is not easy to go that route. Luckily, Emre is a great coder, and he could build the architecture and
Sramana Mitra: So your system sits in between the advertiser and the different publisher venues into which you are placing those ads? Saed Syad: The publisher is on the other side. We are on the side of advertisers.
Sramana Mitra: What are the top five applications that are ubiquitous, and that you have to manage on behalf of your customers? Lori Sylvia: One of the key use cases for our management platform is to be able to do firmware over the air [to send] updates.
In case you missed it, you can listen to the recording here:
Sramana: What was your first minimally viable product? Graham Cooke: There were two things that we wanted to do. In 2010, web analytics was not getting feedback. When you are on a website, why do people do things? We wanted to understand why people did stuff. We wrote a very simple survey system to ask
Lori Sylvia is the executive vice president of marketing at RedBend Software. Lori has more than 20 years of experience in marketing and is specialized in mobile, networking and telecommunications, having worked for General Dynamics and in several venture-backed startups like Indus River Networks. In this interview she addresses RedBend’s software management capabilities – provided