Thought Leaders in Big Data: Interview with Dr. Saed Syad, Chief Data Scientist at AdTheorent (Part 4)

Sramana Mitra: One common experience I find myself having often is that I go to a website that I use to keep track of theaters, for example. Then I buy tickets to a particular show. But there is some sort of a re-targeting algorithm that has picked up that I was interested in this show

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Building a Conversion Optimization Company from London: Graham Cooke, CEO of Qubit (Part 2)

Sramana: Did your work at Google lead you into starting Qubit? Graham Cooke: My last three years at Google were spent working on a product designed to measure how advertisers on Google’s platform were investing their media budgets on different campaigns. If you were a company like Amazon and you spend hundreds of thousands of

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Harvard Business Review: The Problems With Incubators, and How to Solve Them

Harvard Business Review has published Sramana Mitra’s piece The Problems With Incubators, and How to Solve Them. You can read the entire article here.

Healthcare IT: Making Good Progress

The cost of healthcare administration is a hot issue in America. According to the Center for American progress, in the U.S. healthcare system an estimated $361 billion annually goes to cover administrative costs. That number is a 14 percent of total healthcare expenditure nationwide. Improvements in IT are expected to reduce these expenditures dramatically. The

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Thursday, August 29 – 185th 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 185th FREE online 1M/1M roundtable mentoring session on Thursday, August 29, 2013, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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Thought Leaders in Big Data: Interview with Dr. Saed Syad, Chief Data Scientist at AdTheorent (Part 3)

Saed Syad: The second thing is that there are many issues related to those types of techniques, which is independence between variables. To come up with a solution to solve this issue, they found a remedy for it by creating enneagrams, just to find the correlation between different keywords. If I have a data set

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Building a Conversion Optimization Company from London: Graham Cooke, CEO of Qubit (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Graham Cooke is the CEO and co-founder of Qubit, a conversion optimization company. Prior to founding Qubit, Graham worked for Google, where he ended up as the global leader in charge of conversion rate optimization. Today he is focused on Qubit’s mission of helping businesses get

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Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 6)

SM: All marketers need to turn into media companies. DK: That is a good point. SM: In the B2B world, the same thing is happening. It is not just consumer brands and consumer retailers. It is all the way. If you are running a software company in whatever domain you are talking about, you have

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