Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 2)

Sramana Mitra: How are you, as a mobile ad network, responding to the real-time bidding (RTB) trend? Asher Delug: We are focusing the company very much on RTB at this point. An initiative we launched recently was our DSP (demand side platform). It allows the 5,000 mobile advertisers that are using Airpush today, which range

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Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 4)

Sramana Mitra: You talked about three specific segments – carriers, enterprise, and automotive. What are some unsolved problems that are on your radar? Lori Sylvia: One of the big trends we see in mobile is the disruption that Android caused, but also the huge opportunity caused by it. There are hundreds of manufacturers that are

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September 5 – 186th 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 186th FREE online 1M/1M roundtable mentoring session on Thursday, September 5, 2013, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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Building a Conversion Optimization Company from London: Graham Cooke, CEO of Qubit (Part 5)

Sramana: What were you doing with your technology? I understand that you collected and categorized customer feedback. Where you then making recommendations when they cam eback to the site? Graham Cooke: It’s more than that. We wanted to learn, from the 4% of users who gave feedback, how to solve issues for all users on

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Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 3)

Sramana Mitra: What about the automotive side? Lori Sylvia: For automotive right now, there is a strong interest that is coming for mobile software management, and that is to be able to have the ability to remotely manage the software assets inside the car. It is moving to the digital cluster as well as to

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Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 1)

Asher Delug is the chief executive officer of Airpush, a company that was named the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards. The company currently runs more than 10,000 live ads on more than 110,000 apps and counts with a network of more than 5,000 advertisers. In this interview, Asher describes Airpush’s

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Roundtable Recap: August 29 – Window Into Pakistan

Today’s roundtable gave us a unique opportunity to peek into Pakistan’s entrepreneurial eco-system. Due to the efforts of Sennen Desouza with the Institute for Business Administration (IBA), we got to interact with entrepreneurs from Pakistan, and some of them will be pitching at the next roundtable session as well. If you are fed up with

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Thought Leaders in Big Data: Interview with Dr. Saed Syad, Chief Data Scientist at AdTheorent (Part 6)

Sramana Mitra: You are saying that the number and complexity of input variables are going to go up, creating greater accuracy. Saed Syad: Yes. If you have more variables, you have a chance to better understand the problem. But at the same time, traditional modeling can not support this type of change because of the

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