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Roundtable Recap: June 17 – Online Education Startups

Posted on Thursday, Jun 17th 2010

Today’s roundtable was organized in collaboration with TiE Delhi, and had a special emphasis on the online education sector with three out of the five entrepreneurs presenting education businesses.

Ankur Mehra and his associate Aditya started off by introducing Guruvantage. Ankur and Aditya have determined that training managers at various Indian companies need help with vetting the quality, methodology and infrastructures of various training institutes, training vendors and such. In response to that, they are proposing a solution to do just that, both pre-hiring and post-hiring. Prior to hiring, for example, training managers need to assess where candidates have been trained, and what is the quality of training that they provide. In addition, there are additional training needs post-hiring, which training managers address often by hiring training vendors. The key question that Guruvantage needs to answer is whether training managers are willing to pay for the solution, or not. If the answer is yes, then the next question is how much are they willing to pay? What this leads us to is first, value proposition validation, then business model validation, followed by pricing model validation. Each stage of validation helps enhance the valuation of a company. And in 1M/1M, we always emphasize the best practice of building as much value, validation and valuation upfront.

In addition, we had a specific discussion about segmentation alternatives – based on size of company, vertical, and geographical. Guruvantage has a large vision of doing this kind of training assessment for a wide variety of sectors ranging from engineering to business to the arts. All very well, but they have to pick a segment to enter through. As I told them, by trying to cater to everybody, you end up catering to nobody. You HAVE to go segment by segment.

Devesh Verma was up next to present ARROW, a finishing school solution that helps college graduates become employable. Devesh addresses the issue that a large portion of the Indian college grads are not employable because of lack of essential skills, especially communication. Devesh has three colleges that have told him that they are willing to pay Rs. 150,000 for training 30 students on ARROW. He expects to be able to deliver a 30-student session within Rs. 130,000. Not bad. Now I want to know whether Devesh can find 100 colleges – tier B and tier C colleges, since the tier A colleges tend to have their own offerings – who are willing to pay Rs. 150,000 for ARROW. If he can, then there is a business worth building here. And pay attention to the segmentation of who is adopting vs. who isn’t … it will provide great cues to where the highest velocity entry points to the market are.

Devesh asked me, “Is the Indian education sector ready for something like ARROW?” My answer is: “A sector’s readiness is a function of the customers’ readiness. So by answering the question – will more colleges buy? – you will also be able to answer the broad question.”

Then Rahul Jain presented Global Experts, a community of business experts who will be tutoring, coaching and mentoring business students. Rahul has assembled a lot of content on business and management curriculums, and wants to use that to attract potential customers who will then pay to access more personal engagements with experts. In essence, he is proposing a Freemium model whereby he uses content to draw in users, and then try to convert a % of them to paying customers in the US. Well, the paid content model in the US has really imploded, so I have some skepticism about the viability. There are some competitors who seem to have validated the business model to a degree. [] So Rahul’s next step is to SEO-optimize the content he has put together and harness a group of users, and see if he can convert a % of them [average Freemium conversion rate is usually 2%] to paying customers. If Rahul can get to about 5,000 paying customers, paying $250/year, then he can get to the $1 million mark. The question is, can he attract 250,000 students with his free content and then convert 2% of those to paying customers at $250/year?

For these three and other online education entrepreneurs, I would like to take a moment and point you to some online education case studies on my blog. Take a look at Apex Learning, Archipelago Learning, KC Distance Learning, Revolution Prep, and Global English.

Next Vikas Hazrati and Narinder Kumar discussed Intelligent Monitoring. Vikas and Narinder have identified an interesting pain point that IT managers seem to have: a large volume of alerts from various IT monitoring systems without the ability to actionable correlation analysis. They have feedback from 3-5 IT managers, including one that is willing to pay them to build a solution. To them, my advice is to leverage as much of the “consulting” money that clients are willing to pay to solve the problem, and use that cash to bootstrap the business. I love this kind of customer intimacy through working closely with customers, and getting paid for it. If they can talk to 100 IT managers in the SME segment and get 10-15 to pay up, the entire product design and development process can be financed by customers! I referred them to the Bootstrapping To Billions case study in Entrepreneur Journeys, Volume One.

Up last was Hasnain Zaheer for Simplogy, who wants to offer marketing strategy and execution services from Australia. My advice to him is to zero in on specific marketing processes that can be offered in a remote mode, which could be email marketing, or SEO, SEM, web design – all those being highly competitive areas – but strategy consulting cannot really be sold online.

I started doing my free Online Strategy Roundtables for entrepreneurs in the fall of 2008. These roundtables are the cornerstone programming of a global initiative that I have started called One Million by One Million (1M/1M). Its mission is to help a million entrepreneurs globally to reach $1 million in revenue and beyond, build $1 trillion in sustainable global GDP, and create 10 million jobs. In 1M/1M, I teach the EJ Methodology which is based on my Entrepreneur Journeys research, and emphasize bootstrapping, idea validation, and crisp positioning as some of the core principles of building strong fundamentals in early stage ventures. In addition, we are offering entrepreneurs access to investors and customers through our recently launched our 1M/1M Incubation Radar series. You can pitch to be featured on my blog following these instructions.

The recording of this roundtable can be found here. Recordings of previous roundtables are all available here. You can register for the next roundtable here.

This segment is a part in the series : Roundtable Recap

. June 14 - Spotlight on A Venture Firm that Specifically Supports War Veterans
. June 7 - Investor in Three SaaS Unicorns
. May 16 - 400th Roundtable Full of Wisdom from Successful Entrepreneurs
. May 10 - Not All Micro-VCs Are Chasing Unicorns
. May 3 - Spotlight on EdTech
. April 26 - How to Partner with the Incubator-In-A-Box
. April 18 - Do NOT Spend All Your Savings on a Startup Venture
. April 12 - Please Do NOT Develop Products Without Customer Input
. April 5 - Please Do NOT Go Into Ultra-crowded Market Segments
. March 29 - Hairy Issues for Women in Technology
. March 22 - Indian Startup Eco-system Needs Exits
. March 14 - Learn to Bootstrap Effectively to Navigate Early Chicken and Egg Stage
. March 8 - Perspectives from Investors in Under-Served Geographies
. March 1 - One Size Does Not Fit All
. February 22 - Understanding a Trust-Driven Investment Thesis
. February 14 - GMV and Revenue Need Clear Distinction in Marketplaces
. February 8 - Niche is Beautiful Says Veteran Seed Investor Nitin Rai
. February 1 - A View into Pre-Seed Funding with Gaurav Jain of Afore Capital
. January 25 - The Series A Gap is Widening
. January 18 - The Traction Gap Framework with Bruce Cleveland
. January 11 - Going Broad Usually Isn’t a Great Startup Strategy
. January 4 - What Pre-Seed Investors are Looking for with Laurel Touby, Supernode Ventures
. December 21, 2017 - What do Seed Investors Want with John Frankel, ff Ventures
. December 14 - Please Do NOT Assume Concepts Can Be Funded
. December 7 - Several Validated Businesses
. November 16 - Market Size Matters
. November 9 - What Seed Investors Look for with Vinny Lingham, Newtown Partners
. November 2 - People or Market
. October 26 - From FinTech to SportsTech
. October 19 - What Investors are Looking for with Mark Achler, MATH Ventures
. October 12 - Post-Seed vs. Pre-Series A Financing
. October 5 - Padmaja Ruparel on Indian Funding Eco-system and Trends
. September 28 - AI Startup CEO Jana Eggers Says There IS Bias Against Women Entrepreneurs
. September 21 - Cindy Padnos of Illuminate Ventures on Multi-phase Seed Funding
. September 14 - Bootstrapping to $80 Million with Rob Purdy, Founder of Power2Motivate
. September 7 - Multiple Seed Rounds May Be Needed to Mitigate the Series A Gap
. August 31 - What Seed Investors Are Looking For with Venk Shukla of Monta Vista Capital and TiE Angels
. August 24 - How A Serial Entrepreneur cum Angel Investor Thinks About Startups
. August 10 - What Angels Are Looking For At Propel(x)
. August 3 - Economic Development
. July 27 - Slow Beginning, Steady Growth
. July 6 - Wisdom on Building a Mid-Market Facing Cyber Security Business
. June 29 - Crisp Positioning is a Requirement for Business Acceleration
. June 22 - Meet A Successful Female Entrepreneur in Hardcore Tech
. June 15 - How to Seed a Two-Sided Niche Marketplace
. June 8 - Prove ROI as Early as Possible
. June 1 - Good Ideas From Around the World
. May 25 - Seeding Two-Sided Marketplaces
. May 18 - Capital Efficient Entrepreneurship
. May 11 - Startups in the Rocky Mountain Corridor
. May 4 - New Podcast Channel for Entrepreneurs
. April 27 - Preserve Your Equity
. April 20 - Innovative Cashflow Management to Successful Bootstrapping
. April 13 - Venture Scale Growth Without Venture Capital
. April 6 - Navigating Multiple Pivots to Achieve High Velocity Product-Market Fit
. March 30 - VCs LOVE To Come To The Rescue Of Victory
. March 23 - From YCombinator to $75 Million+ in Funding
. March 16 - Indian SMEs Remain Hard to Penetrate
. March 9 - Building a Niche Online - Offline Brand
. March 2 - Slow Growth Businesses Are NOT Fundable
. February 23 - Spotlight on Brazil
. February 16 - Freemium, Free-Trial, Conversion Rates and More
. February 9 - Understand Your Unit Economics
. February 2 - Why Would You Turn Down a $100M Acquisition Offer?
. January 26 - How To Get Into TechStars
. January 19 - Nuances of Scaling a Traffic Arbitrage Business
. January 12 - Raising Money From 80 Investors
. January 5 - How Do You Win Against Heavily Funded Competitors?
. December 22 - Spotlight on Virtual Teams
. December 15 - Sharing Economy Trend Continues to Inspire Startups
. December 8 - Good Bootstrapping From India
. November 17 - Spotlight on Latin America
. November 10 - Capital Efficient Entrepreneurship with Janet Kosloff
. November 3 - A Successful Woman Tech Entrepreneur from St. Louis says There is No Bias
. October 27 - Spotlight On Israel
. October 20 - Positioning Needs To Be Thought Through
. October 6 - Three Continents, Three Marketplaces
. September 29 - Funding Fat Startups with Asheem Chandna, General Partner at Greylock
. September 22 - Opportunities in VC-Style Startups with David Blumberg, Managing Partner, Blumberg Capital
. September 15 - Raising Equity from Customers
. September 8 - A Window Into Greece
. September 1 - Rehan Yar Khan on Indian Consumer Market Opportunities
. August 25 - Virtual Companies Are Scaling Nicely
. August 18 - Kean Graham Wants to Travel
. August 4 - Alternatives to Traditional Venture Capital with Bryce Roberts, Indie VC
. July 28 - Meet Serial Bootstrapper Jason Cohen
. July 21 - AdTech Discussion with Arjun Dev Arora, Founder, ReTargeter
. July 14 - Inspiration for First-time Entrepreneurs
. July 7 - Indian Entrepreneurs Must Pay Attention to Open Source Opportunities
. June 30 - You Don’t Need To Move To Silicon Valley To Scale
. June 23 - The 3-month Acceleration Model for Startups is Bogus
. June 16 - Bootstrapping Using Services to $100M
. June 9 - Focus on Sustainable Unit Economics
. May 19 - Tackling Medical Education Effectively
. May 12 - Bootstrapping With A Paycheck Works!
. May 5 - You Cannot Outsource Selling Early On
. April 28 - Great To See Student Entrepreneurs
. April 21 - Choose Your Philosophy of Company Building
. April 14 - You CAN Compete With Heavily Funded Competitors
. April 7 - Focus on Paying Customers, Not Free Users
. March 24 - How to Build a Unicorn From Scratch – and Walk Away with Nothing
. March 17 - Top Tech Trends Driving Startups and Venture Capital
. March 10 - Starting In Europe, Scaling In America
. March 3 - How To Scale A Company With Minimum Dilution
. February 25 - Indian Venture Capital Industry – Where Do Things Stand?
. February 18 - Spotlight on Analytics
. February 11 - Plug Your Knowledge Gaps In Methodology ASAP
. February 4 - Bootstrap First, Raise Money Later with Raj De Datta, CEO of BloomReach
. January 28 - Security Sector Spotlight
. January 21 - Navigating Through Massive Challenges
. January 14 - Interesting Discussions On Travel Related Concepts
. January 7 - Dynamic Beginning To 2016
. December 17 - Focus on Proteins and Whole Wheat Bread, Skip Candies
. December 10 - Bootstrapping To $20M With Freemium Conversions
. November 19 - A Story of Resilience
. November 12 - Great Discussions and Q&A
. November 5 - Conflict Is Good For Growth
. October 29 - Capital Efficient Entrepreneurship with Susan Mason, General Partner, Aligned Ventures
. October 22 - Spotlight On Europe
. October 8 - Greg Gianforte On Entrepreneurship, Economic Development And Politics
. October 1 - Equity Crowdfunding From Customers
. September 24 - Five Promising Entrepreneurs
. September 17 - From A Small Town In The Foothills Of The Himalayas
. September 10 - Achieve Product-Market Fit Before Fund Raising
. September 3 - Down To Earth Execution
. August 27 - Showcase of Women Entrepreneurs
. August 20 - Future Of Journalism
. August 6 - Impacting a Rural Eco-system
. July 30 - Is Entrepreneurship Only About The Exit?
. July 23 - Future of K-12 Education
. July 16 - We Can't Help Everyone
. July 9 - The Future of Higher Education with Anant Agarwal
. July 2 - Capital Efficient Entrepreneurship
. June 25 - From E-Commerce to Web 3.0 with Alexander Zache, CEO of Auctionata
. June 18 - DIY, DIFM, DIWM Trends For SMB Solutions
. June 11 - Selling SaaS To Indian SMBs
. June 4 - Billion Dollar Unicorns with Druva Founder Jaspreet Singh
. May 28 - Shifting Mental Models
. May 21 - Venture Capital In India With Ashish Gupta, Helion Venture Partners
. May 14 - Billion Dollar Unicorns with InMobi Co-Founder Amit Gupta
. May 7 - Billion Dollar Unicorns With Clarabridge CEO Sid Banerjee
. April 30 - Billion Dollar Unicorns with Therese Tucker, CEO of BlackLine
. April 23 - Billion Dollar Unicorns with Roman Stanek, Founder of GoodData
. April 16 - Billion Dollar Unicorns with Fred Luddy, Founder of ServiceNow
. April 9 - Billion Dollar Unicorns with Gaurav Dhillon, Founder of Informatica and SnapLogic
. April 2 - Spanning The Globe
. March 12 - Billion Dollar Unicorns with Rob Hull, Founder of Adaptive Insights
. March 5 - Billion Dollar Unicorns with Ratmir Timashev, CEO of Veeam
. February 26 - Billion Dollar Unicorns with Scott Sandell, NEA
. February 19 - Bootstrapping A Billion Dollar Unicorn With A Paycheck
. February 12 - Billion Dollar Unicorns with Ross Mason, Founder of Mulesoft
. February 5 - Billion Dollar Unicorns with Chris Gladwin, Founder of Cleversafe
. January 29 - Billion Dollar Unicorns With Vineet Jain, CEO of Egnyte
. January 22 - Billion Dollar Unicorns with Warren Weiss, Foundation Capital
. January 15 - Billion Dollar Unicorns with Aaron Skonnard, CEO of Pluralsight
. January 8 - Kicking Off 2015 With Great Energy
. December 18 - Carnival In The Cloud With David Hornik, August Capital
. December 11 - Carnival In The Cloud With Ann Winblad, Hummer Winblad Venture Partners
. December 4 - Bootstrapping With A Paycheck With Shomit Ghose, Onset Ventures
. November 20 - Interesting Trends
. November 13 - Bootstrapping With A Paycheck with J.T. O’Donnell, Careerealism Media & CareerHMO
. November 6 - Carnival In The Cloud with Eric Benhamou, Benhamou Global Ventures
. October 30 - Three Revenue Generating Companies
. October 23 - Carnival In The Cloud with Jason Lemkin, Storm Ventures
. October 16 - Carnival In The Cloud in India with Sharad Sharma and Ravi Gururaj
. October 9 - Carnival in the Cloud with Naren Gupta, Nexus Venture Partners
. October 2 - Carnival In The Cloud with Brian Jacobs, Emergence Capital
. September 25 - From E-Commerce to Web 3.0 with Tod Francis, Shasta Ventures
. September 18 - From eCommerce to Web 3.0 with Jason Stoffer, Partner, Maveron
. September 11 - Lots Of Uncut Diamonds
. September 4 - From eCommerce To Web 3.0 With Gus Tai, Trinity Ventures
. August 28 - Interesting Businesses Amidst End Of Summer Blues
. August 14 - Be Careful About Funding Assumptions
. August 7 - You Can’t Have The Cake And Eat It Too
. July 31 - Does Your Idea Scale?
. July 17 - Avoid Pipe Dreams, Look for Pragmatic Solutions
. July 10 - Beware of Free Loaders!
. June 26 - USA Qualifies in 2014 World Cup Soccer
. June 19 - Please Articulate Your Investment Thesis
. June 12 - Celebrating Freshdesk’s $31M Series D Funding
. May 29 - Get A Diagnostic On Fundability
. May 22 - Homework Is Key
. May 8 - Discussion On UltraLight Startups
. May 1 - Women, Children and Entrepreneurship
. April 10 - Chisel Your Raw Ideas To Find a Viable Positioning
. April 24 - Series A Pitch Needs Clarity On Hard Numbers
. March 27 - Bootstrapping Using a Paycheck Trend
. March 20 - Spotlight on Penn Students
. March 6 - You’re Never Too Old To Startup
. February 27 - Confidentiality is Overrated
. February 20 - In The Wake of WhatsApp
. February 6 - First Time, From Barbados
. January 30 - Value Proposition Needs To Be Laser Sharp
. January 23 - All Emerging Market Ventures
. January 16 - Investors Fund Businesses, Not Concepts
. January 9 - Startup Mentoring Takes Patience
. December 19 - Final One For 2013
. December 12 - Spotlight on Kae Capital, India
. December 5 - Seed India Book Launch
. November 14 - Do Your Competitive Analysis
. October 31 - Book Launch – Feminine Feminism
. October 24 - Bootstrapping Strategies
. October 10 - Try To Minimize Capital Risk
. October 3 - Devil Lies In The Details
. September 26 - Launch Of A New Book
. September 19 - SMB Focused Offerings
. September 12 - Peer Validation Is Irrelevant
. September 5 - Mentoring Networks Do Not Work
. August 29 - Window Into Pakistan
. August 22 - All Indian Affair
. July 25 - Equity Financing From Customers
. July 18 - Awake in Australia
. July 11 - A Romp Through Some Global Entrepreneurship Hubs
. June 20 - Three Indians
. June 6 - Fashion Apps
. May 30 - Rackspace Cloud - 1M/1M Startup Challenge Finals
. May 23 - Turning Dreams Into Cash
. May 16 - Calculate Your TAM Accurately
. May 9 - Promising Portfolio From India
. May 2 - Tech Recruitment in Bulgaria; Custom Fashion in India; Incubator-in-a-Box
. April 25 - IT For Cleantech IN, Cleantech OUT
. April 18 - From Singapore To Israel
. April 11 - India’s Startup Industry Has A Major Gap – Product Marketing
. April 4 - Don’t Waste Your Time
. March 28 - Positioning And Focus Create Fast Sales Cycles
. January 17 - Winners Of The Second New Year Challenge 2013 Final
. November 15 - Democratization Of Startup Financing
. November 8 - Never Too Old To Startup
. Kolkata MUST Clinch This Time
. October 26 - Emerging Kerala
. October 18 - Carbon Trading In Bulgaria
. October 11 - Don’t Wait For Someone To Fund Your Alpha
. October 4 - Kolkata 1M/1M Pitch-Fest
. September 13 - Five 1M/1M Ambassadors Win Scholarships
. September 6 - OrangeScape Launches KiSSFLOW
. August 30 - Hybrid Business Models
. August 23 - Attention, FinTech Entrepreneurs!
. August 2 - The Free Rider Problem
. July 26 - Date First, Don’t Rush Into A Marriage
. July 19 - Winners Of A&N Media-Elance Contest With Kings College, London
. July 12 - Spotlight On Western Massachusetts
. July 5 - The Challenge Of Navigating Long Sales Cycles
. June 21 - Spotlight On Colorado
. June 19 - Winners Of The A&N Media-Elance Contest With London School Of Economics SU Entrepreneurs & European Student Startups
. June 14 - Winners Of The A&N Media-Elance Contest With Imperial College, London
. June 7 - Winners Of Second BlueSnap-Elance Finals
. June 4 - Winners Of First BlueSnap-Elance Finals
. May 31 - Go, Kolkata!
. May 22 - Winners Of TechHub-A&N Media Battle Of The Startups Contest In London Win 1M/1M Scholarships
. May 10 - BlueSnap-Elance Contest Applications Deadline This Weekend
. May 3 - Some Wonderful Opportunities With Corporate Partners
. April 26 - A Rare Women-Only Session
. April 19 - Tyranny Of The TAM
. April 12 - More From Indian Entrepreneurs
. April 3 - Rendezvous In Bangalore
. March 15 - Spotlight On 3 Day Startup Tel-Aviv
. March 12 - Winners Of Microsoft Israel Scholarships
. March 1 - Strategy Gaps Need To Be Plugged
. February 23 - Microsoft Israel To Offer 1M/1M Scholarships
. February 16 - What’s Happening In Turkey?
. February 9 - Are You Fundable?
. February 2 - YCombinator vs. 1M/1M
. January 26th - Spotlight On Jacksonville, Florida
. January 19 - Are Media Sites Fundable?
. January 12-13 - Spotlight On IIT Kharagpur, India
. October 13 - FREE Is Not A Business Model
. September 29 - From Poland To Argentina
. September 22 - How Do You Catalyze A Region’s Entrepreneurship?
. September 15 - Do Your Homework First
. September 8 - A View Into Israeli Start-ups
. September 1 - Fall Call To Action
. August 25 - How To Use Twitter For Lead Generation
. August 11 - Menlo Park And The Silicon Valley Renaissance
. August 4 - How Do You Bootstrap Freemium Ventures?
. July 28 - Investors And Incubators Need To Look At Pre-Incubation
. July 21 - Crowd Sourced Funding Exchanges - An Emerging Trend
. June 30 - Continued International Participation
. June 23 - New Assessment Tool For Entrepreneurs
. June 16 - Exciting Companies Lined Up For Microsoft Startup Grant Finals
. June 9 - Silicon Valley
. June 2 - 1M/1M And Incubators - What We Have Learned
. May 26 - Twitter, LinkedIn - Why Not Affiliates?
. May 19, Making Money From Blogs
. May 12 - Two Really Cool Companies
. May 5 - Ownership Matters
. April 28 - Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies
. April 21- Incubators Are Reaching Out To 1M/1M
. April 17 - High-Octane Energy In Pune
. April 16 - 1M/1M Partners With Indian Angel Network Incubator
. April 9 - 1M/1M Announces Partnership With TiE Chennai
. April 6 - 1M/1M Announces Important Partnership With MAD Incubator, Malaysia
. March 31 - Microsoft’s $100,000 India Startup Challenge Grant
. March 24 - 75th Session Spotlights The Midwest
. March 17 - Spotlight On Latin And Central America
. March 10 - Spotlight On India
. March 3 - Spotlight On The Northwest
. February 24 - VCs, Angels, Incubators, Accelerators – What Are You Doing With Your Rejects?
. February 17 - Indian Company Plugs Gap In Google’s Enterprise Solution
. February 10 - When Keywords Are Competitive
. February 3 - Indian Entrepreneurs Are Maturing
. January 27 - Non-Dilutive Financing Through Revenue Sharing
. January 20 - Personalization Remains An Open Problem
. January 13 - Top 10 Online Advertising Trends For The Decade
. January 6 - Top 10 Vertical and Social Web Trends For The Decade
. December 16 - Top 10 Tech Trends To Watch
. December 9 - Where Should You Raise Money?
. December 2 - Niche Marketplace Businesses Can Be Interesting
. November 18 - Not Coming To The Rescue Of Victory
. November 11 - African Tech Entrepreneurs Emerging
. November 4 - Premium Lounge Sneak Preview
. October 28 – Convert Potential Competitors To Partners
. October 21 - Bootstrapping Comes In Many Flavors
. October 14 - Professional Investors Do Not Invest In $20 Million Markets
. October 7 - Try To Get At Least $2M Pre-Money In Seed Round Valuation
. September 30 - Investors Don't Fund Broad Ideas
. September 23 - Do Not Spray And Pray
. September 16 – 5 Cloud Computing Opportunities for Entrepreneurs
. September 9 - Open Opportunities In Cloud Computing And Rural BPO
. September 2 - Find High Velocity Channels
. August 26 - 85%-90% Of Search Traffic Comes From Organic Search
. August 19 - Niche E-Commerce Is Great For Bootstrapping
. August 5 - Paying Customers =>Validation =>Valuation
. July 29 - Startups In Malaysia
. July 22 - Bootstrap Using Services
. July 15 - A Market Of Late Adopters
. July 8 - The EJ Methodology
. July 1 - Get Your Pricing Model Validated
. June 24 – Three Startups That Can Hit One Million Dollars
. June 17 – Online Education Startups
. June 10 – Efficient Targeting
. June 3 – Defining Market Segments
. May 27 – Is The Venture Worth Your Time?
. May 20 – Validation, Validation, Validation
. May 6 – Defining Value Proposition
. April 29 – Finding The Right Direction
. April 22 – The Original Runners
. April 15 – Small Is OK; The Goal Is Profitability
. April 8 – A Focus On E-Commerce
. April 1 – Bootstrapping Tips
. March 25 – A Mixed Bag Of Advice

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Hi Sramana

It was a pleasure interacting with you during the webinar yesterday. However, i have a feeling that probably the core proposition of may not have been fully exposed :(.

At, we do NOT provide any trainings or training assessments or the like… We are the ‘facilitators’ that would help all the 5 T’s to converge onto a singular platform and contact, interact and transact their typical training requirments. For instance, as a trainee (proffessional), one would like to enhance his skill sets to meet the growing job market, however, to find a localised trainer/training institute is a disjointed affair, with limited search options such as – go google, talk-to-a-friend, word-of-mouth etc. We at not only provide a wide array of localised search options, but also various add-on features such as – trainer rating, trainer calendar, trainer availability, trainer cost, trainer-to-trainer comparision etc. Not only this, but associated training material (books, publications etc), discounted course booking etc are also possible. AND, this is true for all the 5T’s of the Training Ecosystem (ofcourse with their respective pain areas – as in the ppt matrix).

Given the above scenario – would you still feel that we are close to following a spray and pray approach? or would recommend us to be as localised as possible yet wide in coverage of information?

It would be great if we could get a chance to interact with you in somewhat more detail to showcase 🙂

Ankur Mehra Thursday, June 17, 2010 at 11:30 PM PT

It would be great if you guys could visit my blog about the training ecosystem @ –

Ankur Mehra Thursday, June 17, 2010 at 11:39 PM PT

First, you need to work on your pitch. I responded to what you said. You said you were solving the training manager’s problem of veting talent.
If you are trying to be a facilitator, I would pitch this as a vertical search engine / a web 3.0 portal for corporate training.
And yes, the same advice applies – do not spray and pray. Corporate training managers are not looking for dancers and musicians.
However, localized is not necessary, you can go national.

There is no further FREE interaction. Beyond the roundtables, all interaction is paid consulting.

1M/1M will have other paid offerings as well, but we’re not there yet.

Sramana Mitra Friday, June 18, 2010 at 8:31 AM PT

First, I would like to say that seems pretty a pretty promising service! With a bit of fine tuning, you might really have something cool.

What is a bit disconcerting is the comment “Beyond the roundtables, all interaction is paid consulting” comment from Mr. Mitra. It was my understanding that the entire goal for the 1M/1M Ambassadors group was about sharing ideas and “education”. The roundtables are good, but as there are only (5) participants can pitch their business plan, there really should be an open forum for everyone else! I didn’t join to ‘pay’ someone for consulting, I joined to be involved in a community of entrepreneurs with a common goal and to share ideas freely.

Is that what this is all about? or am I totally out of line?

Brian Corder Friday, June 18, 2010 at 11:44 PM PT

Dear Brian,

For over 18 months, I have provided free consulting to groups of entrepreneurs every week. This entrepreneur is asking for more of MY time, for free. I reserve the right to decline that. I don’t think you have any right to decide how I spend my professional time, and whether or not I give more free consulting than I already am doing. Note, this entrepreneur has not asked for your time or sharing of ideas.

1M/1M is a program through which we are trying to design a scalable system – education, network, content, community, commerce, etc. – to help the early stage entrepreneurship eco-system. I have funded 100% of it personally.

It is not a non-profit. Even though all services are free today, they won’t remain free in the future.

If this is a problem with you, I request that you disengage from this program. If you have accepted to be a 1M/1M ambassador and the 5-hour a week time commitment, then I assume you have been assigned an ambassador contact. He / She will help you get oriented to the program.

Please reserve such comments until you have taken the time to understand what we’re doing here. Without that, your comments have no credibility with me.

Thanks, Sramana

Sramana Mitra Saturday, June 19, 2010 at 12:03 AM PT

going through the comments above – btw, corporates are looking for various stress buster programs now-a-days. These initiatives do include dance and music hobby classes for their employees…

Vibha Saturday, June 19, 2010 at 6:58 AM PT

Vibha, Ankur –

The way to think about it is starting with Context. I believe what Ankur is trying to do is a Web 3.0 play in the context of Corporate Training.
Dance / Music as stress busting solutions, and dance / music to be studied by people who care to really excel in them are very different contexts.
As I discussed in the methodology section of the session, please study the Web 3.0 chapter (Section: Taking On Giants) of Entrepreneur Journeys, Volume One.
There’s also a Web 3.0 section on this blog.

In essence, from the above discussion, it seems to me that your venture needs to be framed with the formula I have provided, Web 3.0 = (4C + P + VS), where Context = Corporate Training.

And when you pitch this venture, if you pitch it with this framework, it would be a lot easier to explain.

And as you think through your product strategy, where to focus, how to enter the market, if you put one user type in the center of the equation, and make sure the entire solution for that user is configured, you would be able to make decisions accordingly. For instance, the training manager for a BPO company needs accent training vendors, but training manager for an auto manufacturing company doesn’t. My recommendation would be to provide as complete a solution for each industry segment of training managers as possible, before moving on to the next. The ontology of the vertical search engine is what will differ as you build the system for an increasingly broader set of industries.

Good luck!

Sramana Mitra Saturday, June 19, 2010 at 8:13 AM PT

Understood. I’m still new, and I only received my orientation document from Maureen this morning. You might consider adding this line to your initial pitch for this program, so that others aren’t confused:

“It is NOT a non-profit organization and future service / revenue generation plans will be rolled out as those plans are finalized.”

Brian Corder Saturday, June 19, 2010 at 9:46 AM PT

Excellent suggestion, Brian. We will do that.

ps. It’s done!

Sramana Mitra Saturday, June 19, 2010 at 5:47 PM PT