Posted on Thursday, Jun 3rd 2010
I am very pleased with the conversations I had with the four entrepreneurs who presented today. All are going after problems to find solutions, as opposed to presenting solutions that are looking for problems. While not every business solves a problem per se, all do cater to a need of some sort. Once you identify the potential customer who truly needs your product or service in the narrowest of terms, then you can zero in on the best way to reach them. Only after you sharply define your market segment, can you develop a successful go to market strategy.
Matt Sidhom started off by introducing MyTestAnswers.com, which offers video solutions to questions on standardized tests. While coaching in Maine, he realized the students don’t have the easy access to test prep services beyond buying a book. His aim is to give everyone, including those living outside of metropolitan areas, access to affordable standardized test prep. Each video can be viewed on an iPod, iPhone, browsers, and is self-contained. Through combining audio and graphics, his videos explain which answer is correct and why for each question, rather than just providing an answer key like the prep books. Launched in 2009, he currently offers 1,700+ SAT prep videos and 800+ LSAT prep videos. Which leads to the first problem. The segment preparing for the SATs is completely different from the segment preparing for the LSATs and I’m afraid too much time has been wasted trying to reach both. Matt says he has more free customers for the SAT prep, so I recommend he builds that up as his primary business and puts the LSAT business on hold for now. I also don’t think his pricing model that offers each video for 99¢ is right. His 8% conversion rate from freemium to paying customer is not bad at all (avg. is 2%–4%). I suggest he does some sort of focus group with existing free and paying customers to find the most appealing pricing model. I also recommend Matt reads up on Archipelago Learning and understands their strategy. Archipelago could also be a possible channel for him to go to market through.
Next Juan Perez presented Nature’s Beauty, a line of creams, shampoos and soaps made with natural extracts (such as cream of avocado oil and garlic shampoo) that he would like to introduce to the U.S. market via San Diego. These products are produced in Mexico and he claims the benefits are well known to women from Mexico. Juan says his target segment is Hispanic women, ages 20–60, in middle to upper income levels, which definitely needs to be narrowed down. This is much too broad. He planned to introduce the product as giveaways at local swap meets, until we came to realize that those attending such events are by and large not middle and upper income level women. You cannot test your product with the wrong market segment. Your experiment will come back with tons of false negatives or false positives. Juan needs to validate who his target market segment is, and then go where they can be found to test the products. I recommend he reads the story of TheFind, an excellent example of a business zeroing in on its customers precisely.
Aaron Moskowitz was up next to present Capchure, a startup that wants to bring the lead generation model and all its monetization potential to the blogosphere. Capchure adds a hover over form that readers can opt into as they touch highlighted keywords on a blog page. Through his research, he has learned that bloggers are open to this depending on the price and advertisers are willing to experiment with this. Certainly sounds like a better alternative to CPM, which doesn’t monetize well at all, and something that the big ad networks should be interested in. He has identified the video game segment as the one with the most potential for his service and also bloggers in the technology space. My suggestion is for Aaron to consider working with the big advertising networks already in those verticals (Federated, Adify, IDG in Tech), get them to buy into his service while he remains the tech provider who runs the service. The alternative is for him to become an ad network himself, but that requires core competency in reaching advertisers which I did not get the sense that he has. Aaron asked me if I would use his service for my blog. The answer: it depends on which advertisers you bring to the table. I suspect Richard, Om, Arrington would all say the same thing.
Up last was Ram Kumar discussing techcello’s cellosaas, a shrink-wrapped SaaS framework on which you can develop, host and maintain your cloud ready application from anywhere. Built on standard technologies, developers can start coding the first day with this system, saving on custom development time and maintenance. He went into too much detail explaining their licensing and pricing strategy and had to be reeled in, but overall I like his ideas. He was concerned about going against the verticalization trend, but I’m completely comfortable with his strategy of focusing on the horizontal layer. Since he plans to do online promotions rather than employing a direct sales team, I pointed out that they have a great opportunity to use an open source framework as a means to acquire customers. He should offer a free version along with the paid version just as outlined in this story about Dimdim. I also suggest he explores partnering with outsourced product development companies like Persistent Systems. I think he’ll find the enterprise IT companies harder to reach without systems integrator intermediaries.
I started doing my free Online Strategy Roundtables for entrepreneurs in the fall of 2008. These roundtables are the cornerstone programming of a global initiative that I have started called One Million by One Million (1M/1M). Its mission is to help a million entrepreneurs globally to reach $1 million in revenue and beyond, build $1 trillion in sustainable global GDP, and create 10 million jobs. In 1M/1M, I teach the EJ Methodology which is based on my Entrepreneur Journeys research, and emphasize bootstrapping, idea validation, and crisp positioning as some of the core principles of building strong fundamentals in early stage ventures. In addition, we are offering entrepreneurs access to investors and customers through our substantial channels. Last week we launched our 1M/1M Incubation Radar series, and you can also read about several other 1M/1M entrepreneurs on my recent Forbes column, These Companies Are Built To Enjoy.
You can find the recording of this roundtable session here. Recordings of previous roundtables are all available here. You can register for the next roundtable here.
This segment is a part in the series : Roundtable Recap
. August 8 - An Innovative Take on VC Funding . August 1 - A Conversation on Niche E-commerce Startups . July 25 - Deep Dive into FinTech Investing . July 18 - A Conversation About India’s Next 400 Million Consumers and the Startups Targeting Them . July 11 - Niche Expertise Can Be Turned Into Excellent Small Businesses . June 27 - Startup Trends Discussion with Nnamdi Okike, 645 Ventures . June 20 - Startups, Prune Your Grapes . June 13 - Spotlight on The Philippines . May 23 - Spotlight on Sports Tech . May 16 - Spotlight on MexicoMore »» . May 9 - Spotlight on African Startups and Venture Capital . May 2 - India Has Come A Long Way . April 23 - Do Not Spend Big Money on Free B-to-C Customer Acquisition . April 17 - A Discussion on Concept-stage Financing . April 11 - Technologist Entrepreneurs Need To Learn Business . April 4 - Two Indian Startups with Excellent Execution . March 28 - Large, Open Opportunities for Indian Entrepreneurs . March 20 - How Large Companies Address Existential Threats . March 14 - Do NOT Write Software Without a Business Model Hypothesis . March 7 - Fascinating Ventures with Good Early Traction . February 28 - Pay Attention to Physical Experiences, Not Just Digital . February 20 - Think Through Your Working Capital Needs . February 14 - A Discussion on the Indian B-to-B SaaS Opportunity with Yash Hemeraj of Arka Labs . January 31 - Perspective From Mumbai Angels Network . January 24 - The Changing Dynamics of Seed Investing . January 16 - Spotlight on Entrepreneurship in Central Europe . January 10 - Spotlight on Entrepreneurship and Venture Capital in Vienna . January 3 - Excellent Global Entrepreneur Pitches To Kick Off The New Year . December 18 - Tough Love Leads to Rapid Progress . November 20 - Spotlight on Digital Health Startups . November 14 - From Texas to Sierra Leone via Colombia . November 8 - What is a Full Stack Founding Team? . November 1 - Deep Dive into Artificial Intelligence Investing . October 25 - Europe and Africa Rising . October 17 - Cool Companies, Exciting Opportunities . October 11 - Global Startup Acceleration Networks are Growing . October 4 - Diversity in Focus . September 27 - Fall 2018 Oracle-1Mby1M Intrapreneurship Challenge Launches . September 19 - Startup Opportunities in Blockchain . September 13 - Three Cool Startups . September 6 - Bootstrapping Using Services Works Great for Many . August 30 - Positioning is the Key to Accelerating your Venture . August 24 - Do One Thing Well and Monetize Rapidly . August 7 - Trends in Crowdfunding . August 2 - Conversation with a Successful Woman Venture Capitalist . July 26 - Wonderful Social Impact Projects . July 19 - Try to Find a Blueprint to Build Your Startup . July 12 - Laser Sharp Competitive Positioning is Compulsory in Crowded Markets . July 5 - Scaling Tech Companies From Europe . June 28 - Fat Startups vs. Lean Startups . June 21 - Validate and Get to Paying Customers ASAP . June 14 - Spotlight on A Venture Firm that Specifically Supports War Veterans . June 7 - Investor in Three SaaS Unicorns . May 16 - 400th Roundtable Full of Wisdom from Successful Entrepreneurs . May 10 - Not All Micro-VCs Are Chasing Unicorns . May 3 - Spotlight on EdTech . April 26 - How to Partner with the Incubator-In-A-Box . April 18 - Do NOT Spend All Your Savings on a Startup Venture . April 12 - Please Do NOT Develop Products Without Customer Input . April 5 - Please Do NOT Go Into Ultra-crowded Market Segments . March 29 - Hairy Issues for Women in Technology . March 22 - Indian Startup Eco-system Needs Exits . March 14 - Learn to Bootstrap Effectively to Navigate Early Chicken and Egg Stage . March 8 - Perspectives from Investors in Under-Served Geographies . March 1 - One Size Does Not Fit All . February 22 - Understanding a Trust-Driven Investment Thesis . February 14 - GMV and Revenue Need Clear Distinction in Marketplaces . February 8 - Niche is Beautiful Says Veteran Seed Investor Nitin Rai . February 1 - A View into Pre-Seed Funding with Gaurav Jain of Afore Capital . January 25 - The Series A Gap is Widening . January 18 - The Traction Gap Framework with Bruce Cleveland . January 11 - Going Broad Usually Isn’t a Great Startup Strategy . January 4 - What Pre-Seed Investors are Looking for with Laurel Touby, Supernode Ventures . December 21, 2017 - What do Seed Investors Want with John Frankel, ff Ventures . December 14 - Please Do NOT Assume Concepts Can Be Funded . December 7 - Several Validated Businesses . November 16 - Market Size Matters . November 9 - What Seed Investors Look for with Vinny Lingham, Newtown Partners . November 2 - People or Market . October 26 - From FinTech to SportsTech . October 19 - What Investors are Looking for with Mark Achler, MATH Ventures . October 12 - Post-Seed vs. Pre-Series A Financing . October 5 - Padmaja Ruparel on Indian Funding Eco-system and Trends . September 28 - AI Startup CEO Jana Eggers Says There IS Bias Against Women Entrepreneurs . September 21 - Cindy Padnos of Illuminate Ventures on Multi-phase Seed Funding . September 14 - Bootstrapping to $80 Million with Rob Purdy, Founder of Power2Motivate . September 7 - Multiple Seed Rounds May Be Needed to Mitigate the Series A Gap . August 31 - What Seed Investors Are Looking For with Venk Shukla of Monta Vista Capital and TiE Angels . August 24 - How A Serial Entrepreneur cum Angel Investor Thinks About Startups . August 10 - What Angels Are Looking For At Propel(x) . August 3 - Economic Development . July 27 - Slow Beginning, Steady Growth . July 6 - Wisdom on Building a Mid-Market Facing Cyber Security Business . June 29 - Crisp Positioning is a Requirement for Business Acceleration . June 22 - Meet A Successful Female Entrepreneur in Hardcore Tech . June 15 - How to Seed a Two-Sided Niche Marketplace . June 8 - Prove ROI as Early as Possible . June 1 - Good Ideas From Around the World . May 25 - Seeding Two-Sided Marketplaces . May 18 - Capital Efficient Entrepreneurship . May 11 - Startups in the Rocky Mountain Corridor . May 4 - New Podcast Channel for Entrepreneurs . April 27 - Preserve Your Equity . April 20 - Innovative Cashflow Management to Successful Bootstrapping . April 13 - Venture Scale Growth Without Venture Capital . April 6 - Navigating Multiple Pivots to Achieve High Velocity Product-Market Fit . March 30 - VCs LOVE To Come To The Rescue Of Victory . March 23 - From YCombinator to $75 Million+ in Funding . March 16 - Indian SMEs Remain Hard to Penetrate . March 9 - Building a Niche Online - Offline Brand . March 2 - Slow Growth Businesses Are NOT Fundable . February 23 - Spotlight on Brazil . February 16 - Freemium, Free-Trial, Conversion Rates and More . February 9 - Understand Your Unit Economics . February 2 - Why Would You Turn Down a $100M Acquisition Offer? . January 26 - How To Get Into TechStars . January 19 - Nuances of Scaling a Traffic Arbitrage Business . January 12 - Raising Money From 80 Investors . January 5 - How Do You Win Against Heavily Funded Competitors? . December 22 - Spotlight on Virtual Teams . December 15 - Sharing Economy Trend Continues to Inspire Startups . December 8 - Good Bootstrapping From India . November 17 - Spotlight on Latin America . November 10 - Capital Efficient Entrepreneurship with Janet Kosloff . November 3 - A Successful Woman Tech Entrepreneur from St. Louis says There is No Bias . October 27 - Spotlight On Israel . October 20 - Positioning Needs To Be Thought Through . October 6 - Three Continents, Three Marketplaces . September 29 - Funding Fat Startups with Asheem Chandna, General Partner at Greylock . September 22 - Opportunities in VC-Style Startups with David Blumberg, Managing Partner, Blumberg Capital . September 15 - Raising Equity from Customers . September 8 - A Window Into Greece . September 1 - Rehan Yar Khan on Indian Consumer Market Opportunities . August 25 - Virtual Companies Are Scaling Nicely . August 18 - Kean Graham Wants to Travel . August 4 - Alternatives to Traditional Venture Capital with Bryce Roberts, Indie VC . July 28 - Meet Serial Bootstrapper Jason Cohen . July 21 - AdTech Discussion with Arjun Dev Arora, Founder, ReTargeter . July 14 - Inspiration for First-time Entrepreneurs . July 7 - Indian Entrepreneurs Must Pay Attention to Open Source Opportunities . June 30 - You Don’t Need To Move To Silicon Valley To Scale . June 23 - The 3-month Acceleration Model for Startups is Bogus . June 16 - Bootstrapping Using Services to $100M . June 9 - Focus on Sustainable Unit Economics . May 19 - Tackling Medical Education Effectively . May 12 - Bootstrapping With A Paycheck Works! . May 5 - You Cannot Outsource Selling Early On . April 28 - Great To See Student Entrepreneurs . April 21 - Choose Your Philosophy of Company Building . April 14 - You CAN Compete With Heavily Funded Competitors . April 7 - Focus on Paying Customers, Not Free Users . March 24 - How to Build a Unicorn From Scratch – and Walk Away with Nothing . March 17 - Top Tech Trends Driving Startups and Venture Capital . March 10 - Starting In Europe, Scaling In America . March 3 - How To Scale A Company With Minimum Dilution . February 25 - Indian Venture Capital Industry – Where Do Things Stand? . February 18 - Spotlight on Analytics . February 11 - Plug Your Knowledge Gaps In Methodology ASAP . February 4 - Bootstrap First, Raise Money Later with Raj De Datta, CEO of BloomReach . January 28 - Security Sector Spotlight . January 21 - Navigating Through Massive Challenges . January 14 - Interesting Discussions On Travel Related Concepts . January 7 - Dynamic Beginning To 2016 . December 17 - Focus on Proteins and Whole Wheat Bread, Skip Candies . December 10 - Bootstrapping To $20M With Freemium Conversions . November 19 - A Story of Resilience . November 12 - Great Discussions and Q&A . November 5 - Conflict Is Good For Growth . October 29 - Capital Efficient Entrepreneurship with Susan Mason, General Partner, Aligned Ventures . October 22 - Spotlight On Europe . October 8 - Greg Gianforte On Entrepreneurship, Economic Development And Politics . October 1 - Equity Crowdfunding From Customers . September 24 - Five Promising Entrepreneurs . September 17 - From A Small Town In The Foothills Of The Himalayas . September 10 - Achieve Product-Market Fit Before Fund Raising . September 3 - Down To Earth Execution . August 27 - Showcase of Women Entrepreneurs . August 20 - Future Of Journalism . August 6 - Impacting a Rural Eco-system . July 30 - Is Entrepreneurship Only About The Exit? . July 23 - Future of K-12 Education . July 16 - We Can't Help Everyone . July 9 - The Future of Higher Education with Anant Agarwal . July 2 - Capital Efficient Entrepreneurship . June 25 - From E-Commerce to Web 3.0 with Alexander Zache, CEO of Auctionata . June 18 - DIY, DIFM, DIWM Trends For SMB Solutions . June 11 - Selling SaaS To Indian SMBs . June 4 - Billion Dollar Unicorns with Druva Founder Jaspreet Singh . May 28 - Shifting Mental Models . May 21 - Venture Capital In India With Ashish Gupta, Helion Venture Partners . May 14 - Billion Dollar Unicorns with InMobi Co-Founder Amit Gupta . May 7 - Billion Dollar Unicorns With Clarabridge CEO Sid Banerjee . April 30 - Billion Dollar Unicorns with Therese Tucker, CEO of BlackLine . April 23 - Billion Dollar Unicorns with Roman Stanek, Founder of GoodData . April 16 - Billion Dollar Unicorns with Fred Luddy, Founder of ServiceNow . April 9 - Billion Dollar Unicorns with Gaurav Dhillon, Founder of Informatica and SnapLogic . April 2 - Spanning The Globe . March 12 - Billion Dollar Unicorns with Rob Hull, Founder of Adaptive Insights . March 5 - Billion Dollar Unicorns with Ratmir Timashev, CEO of Veeam . February 26 - Billion Dollar Unicorns with Scott Sandell, NEA . February 19 - Bootstrapping A Billion Dollar Unicorn With A Paycheck . February 12 - Billion Dollar Unicorns with Ross Mason, Founder of Mulesoft . February 5 - Billion Dollar Unicorns with Chris Gladwin, Founder of Cleversafe . January 29 - Billion Dollar Unicorns With Vineet Jain, CEO of Egnyte . January 22 - Billion Dollar Unicorns with Warren Weiss, Foundation Capital . January 15 - Billion Dollar Unicorns with Aaron Skonnard, CEO of Pluralsight . January 8 - Kicking Off 2015 With Great Energy . December 18 - Carnival In The Cloud With David Hornik, August Capital . December 11 - Carnival In The Cloud With Ann Winblad, Hummer Winblad Venture Partners . December 4 - Bootstrapping With A Paycheck With Shomit Ghose, Onset Ventures . November 20 - Interesting Trends . November 13 - Bootstrapping With A Paycheck with J.T. O’Donnell, Careerealism Media & CareerHMO . November 6 - Carnival In The Cloud with Eric Benhamou, Benhamou Global Ventures . October 30 - Three Revenue Generating Companies . October 23 - Carnival In The Cloud with Jason Lemkin, Storm Ventures . October 16 - Carnival In The Cloud in India with Sharad Sharma and Ravi Gururaj . October 9 - Carnival in the Cloud with Naren Gupta, Nexus Venture Partners . October 2 - Carnival In The Cloud with Brian Jacobs, Emergence Capital . September 25 - From E-Commerce to Web 3.0 with Tod Francis, Shasta Ventures . September 18 - From eCommerce to Web 3.0 with Jason Stoffer, Partner, Maveron . September 11 - Lots Of Uncut Diamonds . September 4 - From eCommerce To Web 3.0 With Gus Tai, Trinity Ventures . August 28 - Interesting Businesses Amidst End Of Summer Blues . August 14 - Be Careful About Funding Assumptions . August 7 - You Can’t Have The Cake And Eat It Too . July 31 - Does Your Idea Scale? . July 17 - Avoid Pipe Dreams, Look for Pragmatic Solutions . July 10 - Beware of Free Loaders! . June 26 - USA Qualifies in 2014 World Cup Soccer . June 19 - Please Articulate Your Investment Thesis . June 12 - Celebrating Freshdesk’s $31M Series D Funding . May 29 - Get A Diagnostic On Fundability . May 22 - Homework Is Key . May 8 - Discussion On UltraLight Startups . May 1 - Women, Children and Entrepreneurship . April 10 - Chisel Your Raw Ideas To Find a Viable Positioning . April 24 - Series A Pitch Needs Clarity On Hard Numbers . March 27 - Bootstrapping Using a Paycheck Trend . March 20 - Spotlight on Penn Students . March 6 - You’re Never Too Old To Startup . February 27 - Confidentiality is Overrated . February 20 - In The Wake of WhatsApp . February 6 - First Time, From Barbados . January 30 - Value Proposition Needs To Be Laser Sharp . January 23 - All Emerging Market Ventures . January 16 - Investors Fund Businesses, Not Concepts . January 9 - Startup Mentoring Takes Patience . December 19 - Final One For 2013 . December 12 - Spotlight on Kae Capital, India . December 5 - Seed India Book Launch . November 14 - Do Your Competitive Analysis . October 31 - Book Launch – Feminine Feminism . October 24 - Bootstrapping Strategies . October 10 - Try To Minimize Capital Risk . October 3 - Devil Lies In The Details . September 26 - Launch Of A New Book . September 19 - SMB Focused Offerings . September 12 - Peer Validation Is Irrelevant . September 5 - Mentoring Networks Do Not Work . August 29 - Window Into Pakistan . August 22 - All Indian Affair . July 25 - Equity Financing From Customers . July 18 - Awake in Australia . July 11 - A Romp Through Some Global Entrepreneurship Hubs . June 20 - Three Indians . June 6 - Fashion Apps . May 30 - Rackspace Cloud - 1M/1M Startup Challenge Finals . May 23 - Turning Dreams Into Cash . May 16 - Calculate Your TAM Accurately . May 9 - Promising Portfolio From India . May 2 - Tech Recruitment in Bulgaria; Custom Fashion in India; Incubator-in-a-Box . April 25 - IT For Cleantech IN, Cleantech OUT . April 18 - From Singapore To Israel . April 11 - India’s Startup Industry Has A Major Gap – Product Marketing . April 4 - Don’t Waste Your Time . March 28 - Positioning And Focus Create Fast Sales Cycles . January 17 - Winners Of The Second New Year Challenge 2013 Final . November 15 - Democratization Of Startup Financing . November 8 - Never Too Old To Startup . Kolkata MUST Clinch This Time . October 26 - Emerging Kerala . October 18 - Carbon Trading In Bulgaria . October 11 - Don’t Wait For Someone To Fund Your Alpha . October 4 - Kolkata 1M/1M Pitch-Fest . September 13 - Five 1M/1M Ambassadors Win Scholarships . September 6 - OrangeScape Launches KiSSFLOW . August 30 - Hybrid Business Models . August 23 - Attention, FinTech Entrepreneurs! . August 2 - The Free Rider Problem . July 26 - Date First, Don’t Rush Into A Marriage . July 19 - Winners Of A&N Media-Elance Contest With Kings College, London . July 12 - Spotlight On Western Massachusetts . July 5 - The Challenge Of Navigating Long Sales Cycles . June 21 - Spotlight On Colorado . June 19 - Winners Of The A&N Media-Elance Contest With London School Of Economics SU Entrepreneurs & European Student Startups . June 14 - Winners Of The A&N Media-Elance Contest With Imperial College, London . June 7 - Winners Of Second BlueSnap-Elance Finals . June 4 - Winners Of First BlueSnap-Elance Finals . May 31 - Go, Kolkata! . May 22 - Winners Of TechHub-A&N Media Battle Of The Startups Contest In London Win 1M/1M Scholarships . May 10 - BlueSnap-Elance Contest Applications Deadline This Weekend . May 3 - Some Wonderful Opportunities With Corporate Partners . April 26 - A Rare Women-Only Session . April 19 - Tyranny Of The TAM . April 12 - More From Indian Entrepreneurs . April 3 - Rendezvous In Bangalore . March 15 - Spotlight On 3 Day Startup Tel-Aviv . March 12 - Winners Of Microsoft Israel Scholarships . March 1 - Strategy Gaps Need To Be Plugged . February 23 - Microsoft Israel To Offer 1M/1M Scholarships . February 16 - What’s Happening In Turkey? . February 9 - Are You Fundable? . February 2 - YCombinator vs. 1M/1M . January 26th - Spotlight On Jacksonville, Florida . January 19 - Are Media Sites Fundable? . January 12-13 - Spotlight On IIT Kharagpur, India . October 13 - FREE Is Not A Business Model . September 29 - From Poland To Argentina . September 22 - How Do You Catalyze A Region’s Entrepreneurship? . September 15 - Do Your Homework First . September 8 - A View Into Israeli Start-ups . September 1 - Fall Call To Action . August 25 - How To Use Twitter For Lead Generation . August 11 - Menlo Park And The Silicon Valley Renaissance . August 4 - How Do You Bootstrap Freemium Ventures? . July 28 - Investors And Incubators Need To Look At Pre-Incubation . July 21 - Crowd Sourced Funding Exchanges - An Emerging Trend . June 30 - Continued International Participation . June 23 - New Assessment Tool For Entrepreneurs . June 16 - Exciting Companies Lined Up For Microsoft Startup Grant Finals . June 9 - Silicon Valley . June 2 - 1M/1M And Incubators - What We Have Learned . May 26 - Twitter, LinkedIn - Why Not Affiliates? . May 19, Making Money From Blogs . May 12 - Two Really Cool Companies . May 5 - Ownership Matters . April 28 - Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies . April 21- Incubators Are Reaching Out To 1M/1M . April 17 - High-Octane Energy In Pune . April 16 - 1M/1M Partners With Indian Angel Network Incubator . April 9 - 1M/1M Announces Partnership With TiE Chennai . April 6 - 1M/1M Announces Important Partnership With MAD Incubator, Malaysia . March 31 - Microsoft’s $100,000 India Startup Challenge Grant . March 24 - 75th Session Spotlights The Midwest . March 17 - Spotlight On Latin And Central America . March 10 - Spotlight On India . March 3 - Spotlight On The Northwest . February 24 - VCs, Angels, Incubators, Accelerators – What Are You Doing With Your Rejects? . February 17 - Indian Company Plugs Gap In Google’s Enterprise Solution . February 10 - When Keywords Are Competitive . February 3 - Indian Entrepreneurs Are Maturing . January 27 - Non-Dilutive Financing Through Revenue Sharing . January 20 - Personalization Remains An Open Problem . January 13 - Top 10 Online Advertising Trends For The Decade . January 6 - Top 10 Vertical and Social Web Trends For The Decade . December 16 - Top 10 Tech Trends To Watch . December 9 - Where Should You Raise Money? . December 2 - Niche Marketplace Businesses Can Be Interesting . November 18 - Not Coming To The Rescue Of Victory . November 11 - African Tech Entrepreneurs Emerging . November 4 - Premium Lounge Sneak Preview . October 28 – Convert Potential Competitors To Partners . October 21 - Bootstrapping Comes In Many Flavors . October 14 - Professional Investors Do Not Invest In $20 Million Markets . October 7 - Try To Get At Least $2M Pre-Money In Seed Round Valuation . September 30 - Investors Don't Fund Broad Ideas . September 23 - Do Not Spray And Pray . September 16 – 5 Cloud Computing Opportunities for Entrepreneurs . September 9 - Open Opportunities In Cloud Computing And Rural BPO . September 2 - Find High Velocity Channels . August 26 - 85%-90% Of Search Traffic Comes From Organic Search . August 19 - Niche E-Commerce Is Great For Bootstrapping . August 5 - Paying Customers =>Validation =>Valuation . July 29 - Startups In Malaysia . July 22 - Bootstrap Using Services . July 15 - A Market Of Late Adopters . July 8 - The EJ Methodology . July 1 - Get Your Pricing Model Validated . June 24 – Three Startups That Can Hit One Million Dollars . June 17 – Online Education Startups . June 10 – Efficient Targeting . June 3 – Defining Market Segments . May 27 – Is The Venture Worth Your Time? . May 20 – Validation, Validation, Validation . May 6 – Defining Value Proposition . April 29 – Finding The Right Direction . April 22 – The Original Runners . April 15 – Small Is OK; The Goal Is Profitability . April 8 – A Focus On E-Commerce . April 1 – Bootstrapping Tips . March 25 – A Mixed Bag Of Advice