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Roundtable Recap: June 10 – Efficient Targeting

Posted on Thursday, Jun 10th 2010

Today’s roundtable was a difficult one, as I had to tell an entrepreneur not to proceed with his business that is ready to launch. Shamoon Siddiqui presented MetroFlats.com, a vacation rental marketplace he plans to launch next month.  He says that all the vacation rental sites out there including Vacationrentals.com and FlipKey are directory services, and you cannot actually book the rental through them. I immediately asked what would keep the big vacation-listing players from quickly expanding their services to include this functionality? Nothing. I hate to discourage any entrepreneur ever, but this is a very precarious position from which to start a business.  I recommend that Shamoon take a look at the FlipKey case study on my blog to understand what FlipKey does, how and why. And how easy it would be to just insert the booking function if they had any indication from their customer base that the functionality is desired. I hope Shamoon will continue to look for another opportunity to put his time, money, and talent into.

Jonathan Weinberg started off by introducing AutoSlash.com, a site to help consumers save money on car rentals.  His system finds and systematically crunches all the various discounts and coupon codes out there to give the consumer the best rate.  They are not searching the rack rates like others in this space.  AutoSlash also tracks fluctuations in price and continues to offer the customer the lowest rate up until they pick up the car.  Since launching 30 days ago, their traffic has risen from 50-100 visitors per day to 1,000 per day over the last week or so following a story about them in Budget Travel.  His target audience of consumers and small business travelers as well as business travelers at mid-sized companies is way too broad at this stage. Focusing sharply on the budget traveler is really the way to go since that is where there is a lot of traction.  He’ll have the bad economy on his side!  Armed with the Budget Travel coverage, I suggest he does systematic outreach to all the budget travel blogs to help keep the buzz going from week to week.  He can also look at SEO and developing a blog with keyword rich content to bring in the natural search traffic.  Then he can look at PPC, but that is somewhat more expensive.  He should leave the small business traveler for later, stay focused on the budget traveler for now as he continues to build up momentum.  And oh, by the way, financing is not an option at this stage.

Indrajit was up next to present eNrate, an algorithm to find the most credible news sources, taking criticism of sources into account. He aims to catalog and rate all the journalists worldwide, based on this algorithm, and create a destination site where consumers would come for high quality news. He is presenting a reasonable and valuable service, but the problem is monetization. Especially when it comes to local news and international news, news agencies and newspaper companies have slashed so much of their staff that their coverage has become weak. As a destination site, however, it will be very expensive for Indrajit to acquire customers or monetize the service.  More importantly, news is simply not commerce related, so his idea of doing keyword-based advertising simply doesn’t work here.  Someone looking to find out about a terrorist attack in Malaysia is not looking to shop simultaneously.  The PPC value of what he is proposing is very low.  The model for such a consumer site is a freemium one which is also very difficult to bootstrap.  My suggestion is for Indrajit to explore brokering relationships with news services and media companies.  Find out how his service can serve as a solution to some of their problems in the domain of local and international news, and then follow the B-to-B model to monetization.  I hope he will read the Finisar case study, a great example of a bootstrapped company using services around their core competency to finance their business for the long term.

Then Lionel Binnie presented Diginamic. He is looking to sell, install, and service a touch-screen hardware and software solution at point of sale.  Lionel has been exploring several different verticals looking for customers ranging from retail to hotels to airports. He wants to charge a portion of the co-op dollars that large brands give retailers for local and in-store marketing. The kind of content he offers will need to be rich and comprehensive and the goal should be to replicate the personal shopper experience in the software.  And this would really only work for complex products where the need for information is high. Lionel knows a software vendor who has already created the content for wine. He is wondering if wine stores may be an interesting segment.  Well, if placed in a wine store, you don’t want a customer to type in a wine and only get back a bunch of ads from a set of vendors.  That won’t work. He needs to provide a full solution for this segment.  A comprehensive database of thousands of wines.  With that caveat in mind, if he can work with the vendor to build a comprehensive software for wine, combine it with his point of sale product, then I suggest he targets wine stores, specialty food stores, and large stores with wine departments. After that rolls out, then he can look for a software provider who has the content for cheese perhaps, and then sell to cheese retailers.  Go segment by segment, but be sure you are providing a full solution for each segment before you approach them.  Otherwise, none will convert into business.

Up last was Ben Cheng discussing PandaForm, a just launched form builder application to help customers create and process forms, especially those that require a lot of processing and human attention. He is targeting small businesses, they can sign up and use this system right away. As he is speaking I am searching online, confirming that the web based form/form builder space is indeed very crowded.  And since this business does not show up in my search means they are not SEO optimized for the U.S. If he wants customers in the US, that needs to be done.  But since the horizontal form market is so crowded, I suggest he focuses on selling solutions to a specific class of customers—educational institutions, for example, who have significant application form building and processing needs, rather than selling just a horizontal form builder. If he has a specific application for a specific vertical, he can create a solution. Then all of their SEO, PPC, email marketing, etc., needs to be laser focused on acquiring educational institutions as customers. Ben is concerned about operating out of Hong Kong and selling to the United States, but so many people do that successfully. The concern should be building up those early customers who will provide references and testimonials.  That is the best way to build credibility.  Find three customers to work with and really solve their problem.  As you reach out to these potential customers, also do a thorough competitive analysis to see who is already providing similar solutions.  Avoid going back into another overly crowded space. Whether it is in Hong Kong or Timbuktu, you have to do this thorough homework before you launch yourself into a space. You need to understand the competition.  Don’t get blindsided.

Early-stage entrepreneurs usually have very few resources, so they need to be very targeted in the most efficient way possible. For those just starting out, before writing a line of code or investing any money of your own (or investors), please validate your value proposition. Speak to many potential customers and confirm that you have something they are willing to pay for.  Ask the right questions and you will be steered to the right answers.  I have compiled a list of such questions for entrepreneurs here. I ask that you please use this to get to a more thorough analysis of your business, and not end up in places with too much competition where you have to differentiate and have no defensibility.

Trust me, it is a very bad place to be.

I started doing my free Online Strategy Roundtables for entrepreneurs in the fall of 2008. These roundtables are the cornerstone programming of a global initiative that I have started called One Million by One Million (1M/1M). Its mission is to help a million entrepreneurs globally to reach $1 million in revenue and beyond, build $1 trillion in sustainable global GDP, and create 10 million jobs. In 1M/1M, I teach the EJ Methodology which is based on my Entrepreneur Journeys research, and emphasize bootstrapping, idea validation, and crisp positioning as some of the core principles of building strong fundamentals in early stage ventures. In addition, we are offering entrepreneurs access to, investors and customers through our substantial channels. We recently launched our 1M/1M Incubation Radar series, and you can also read about several other 1M/1M entrepreneurs in my recent Forbes columns, These Companies Are Built To Enjoy and Calling All Angel Investors.

Recordings of previous roundtables are all available here. You can register for the next roundtable here.

This segment is a part in the series : Roundtable Recap


. August 8 - An Innovative Take on VC Funding
. August 1 - A Conversation on Niche E-commerce Startups
. July 25 - Deep Dive into FinTech Investing
. July 18 - A Conversation About India’s Next 400 Million Consumers and the Startups Targeting Them
. July 11 - Niche Expertise Can Be Turned Into Excellent Small Businesses
. June 27 - Startup Trends Discussion with Nnamdi Okike, 645 Ventures
. June 20 - Startups, Prune Your Grapes
. June 13 - Spotlight on The Philippines
. May 23 - Spotlight on Sports Tech
. May 16 - Spotlight on Mexico
. May 9 - Spotlight on African Startups and Venture Capital
. May 2 - India Has Come A Long Way
. April 23 - Do Not Spend Big Money on Free B-to-C Customer Acquisition
. April 17 - A Discussion on Concept-stage Financing
. April 11 - Technologist Entrepreneurs Need To Learn Business
. April 4 - Two Indian Startups with Excellent Execution
. March 28 - Large, Open Opportunities for Indian Entrepreneurs
. March 20 - How Large Companies Address Existential Threats
. March 14 - Do NOT Write Software Without a Business Model Hypothesis
. March 7 - Fascinating Ventures with Good Early Traction
. February 28 - Pay Attention to Physical Experiences, Not Just Digital
. February 20 - Think Through Your Working Capital Needs
. February 14 - A Discussion on the Indian B-to-B SaaS Opportunity with Yash Hemeraj of Arka Labs
. January 31 - Perspective From Mumbai Angels Network
. January 24 - The Changing Dynamics of Seed Investing
. January 16 - Spotlight on Entrepreneurship in Central Europe
. January 10 - Spotlight on Entrepreneurship and Venture Capital in Vienna
. January 3 - Excellent Global Entrepreneur Pitches To Kick Off The New Year
. December 18 - Tough Love Leads to Rapid Progress
. November 20 - Spotlight on Digital Health Startups
. November 14 - From Texas to Sierra Leone via Colombia
. November 8 - What is a Full Stack Founding Team?
. November 1 - Deep Dive into Artificial Intelligence Investing
. October 25 - Europe and Africa Rising
. October 17 - Cool Companies, Exciting Opportunities
. October 11 - Global Startup Acceleration Networks are Growing
. October 4 - Diversity in Focus
. September 27 - Fall 2018 Oracle-1Mby1M Intrapreneurship Challenge Launches
. September 19 - Startup Opportunities in Blockchain
. September 13 - Three Cool Startups
. September 6 - Bootstrapping Using Services Works Great for Many
. August 30 - Positioning is the Key to Accelerating your Venture
. August 24 - Do One Thing Well and Monetize Rapidly
. August 7 - Trends in Crowdfunding
. August 2 - Conversation with a Successful Woman Venture Capitalist
. July 26 - Wonderful Social Impact Projects
. July 19 - Try to Find a Blueprint to Build Your Startup
. July 12 - Laser Sharp Competitive Positioning is Compulsory in Crowded Markets
. July 5 - Scaling Tech Companies From Europe
. June 28 - Fat Startups vs. Lean Startups
. June 21 - Validate and Get to Paying Customers ASAP
. June 14 - Spotlight on A Venture Firm that Specifically Supports War Veterans
. June 7 - Investor in Three SaaS Unicorns
. May 16 - 400th Roundtable Full of Wisdom from Successful Entrepreneurs
. May 10 - Not All Micro-VCs Are Chasing Unicorns
. May 3 - Spotlight on EdTech
. April 26 - How to Partner with the Incubator-In-A-Box
. April 18 - Do NOT Spend All Your Savings on a Startup Venture
. April 12 - Please Do NOT Develop Products Without Customer Input
. April 5 - Please Do NOT Go Into Ultra-crowded Market Segments
. March 29 - Hairy Issues for Women in Technology
. March 22 - Indian Startup Eco-system Needs Exits
. March 14 - Learn to Bootstrap Effectively to Navigate Early Chicken and Egg Stage
. March 8 - Perspectives from Investors in Under-Served Geographies
. March 1 - One Size Does Not Fit All
. February 22 - Understanding a Trust-Driven Investment Thesis
. February 14 - GMV and Revenue Need Clear Distinction in Marketplaces
. February 8 - Niche is Beautiful Says Veteran Seed Investor Nitin Rai
. February 1 - A View into Pre-Seed Funding with Gaurav Jain of Afore Capital
. January 25 - The Series A Gap is Widening
. January 18 - The Traction Gap Framework with Bruce Cleveland
. January 11 - Going Broad Usually Isn’t a Great Startup Strategy
. January 4 - What Pre-Seed Investors are Looking for with Laurel Touby, Supernode Ventures
. December 21, 2017 - What do Seed Investors Want with John Frankel, ff Ventures
. December 14 - Please Do NOT Assume Concepts Can Be Funded
. December 7 - Several Validated Businesses
. November 16 - Market Size Matters
. November 9 - What Seed Investors Look for with Vinny Lingham, Newtown Partners
. November 2 - People or Market
. October 26 - From FinTech to SportsTech
. October 19 - What Investors are Looking for with Mark Achler, MATH Ventures
. October 12 - Post-Seed vs. Pre-Series A Financing
. October 5 - Padmaja Ruparel on Indian Funding Eco-system and Trends
. September 28 - AI Startup CEO Jana Eggers Says There IS Bias Against Women Entrepreneurs
. September 21 - Cindy Padnos of Illuminate Ventures on Multi-phase Seed Funding
. September 14 - Bootstrapping to $80 Million with Rob Purdy, Founder of Power2Motivate
. September 7 - Multiple Seed Rounds May Be Needed to Mitigate the Series A Gap
. August 31 - What Seed Investors Are Looking For with Venk Shukla of Monta Vista Capital and TiE Angels
. August 24 - How A Serial Entrepreneur cum Angel Investor Thinks About Startups
. August 10 - What Angels Are Looking For At Propel(x)
. August 3 - Economic Development
. July 27 - Slow Beginning, Steady Growth
. July 6 - Wisdom on Building a Mid-Market Facing Cyber Security Business
. June 29 - Crisp Positioning is a Requirement for Business Acceleration
. June 22 - Meet A Successful Female Entrepreneur in Hardcore Tech
. June 15 - How to Seed a Two-Sided Niche Marketplace
. June 8 - Prove ROI as Early as Possible
. June 1 - Good Ideas From Around the World
. May 25 - Seeding Two-Sided Marketplaces
. May 18 - Capital Efficient Entrepreneurship
. May 11 - Startups in the Rocky Mountain Corridor
. May 4 - New Podcast Channel for Entrepreneurs
. April 27 - Preserve Your Equity
. April 20 - Innovative Cashflow Management to Successful Bootstrapping
. April 13 - Venture Scale Growth Without Venture Capital
. April 6 - Navigating Multiple Pivots to Achieve High Velocity Product-Market Fit
. March 30 - VCs LOVE To Come To The Rescue Of Victory
. March 23 - From YCombinator to $75 Million+ in Funding
. March 16 - Indian SMEs Remain Hard to Penetrate
. March 9 - Building a Niche Online - Offline Brand
. March 2 - Slow Growth Businesses Are NOT Fundable
. February 23 - Spotlight on Brazil
. February 16 - Freemium, Free-Trial, Conversion Rates and More
. February 9 - Understand Your Unit Economics
. February 2 - Why Would You Turn Down a $100M Acquisition Offer?
. January 26 - How To Get Into TechStars
. January 19 - Nuances of Scaling a Traffic Arbitrage Business
. January 12 - Raising Money From 80 Investors
. January 5 - How Do You Win Against Heavily Funded Competitors?
. December 22 - Spotlight on Virtual Teams
. December 15 - Sharing Economy Trend Continues to Inspire Startups
. December 8 - Good Bootstrapping From India
. November 17 - Spotlight on Latin America
. November 10 - Capital Efficient Entrepreneurship with Janet Kosloff
. November 3 - A Successful Woman Tech Entrepreneur from St. Louis says There is No Bias
. October 27 - Spotlight On Israel
. October 20 - Positioning Needs To Be Thought Through
. October 6 - Three Continents, Three Marketplaces
. September 29 - Funding Fat Startups with Asheem Chandna, General Partner at Greylock
. September 22 - Opportunities in VC-Style Startups with David Blumberg, Managing Partner, Blumberg Capital
. September 15 - Raising Equity from Customers
. September 8 - A Window Into Greece
. September 1 - Rehan Yar Khan on Indian Consumer Market Opportunities
. August 25 - Virtual Companies Are Scaling Nicely
. August 18 - Kean Graham Wants to Travel
. August 4 - Alternatives to Traditional Venture Capital with Bryce Roberts, Indie VC
. July 28 - Meet Serial Bootstrapper Jason Cohen
. July 21 - AdTech Discussion with Arjun Dev Arora, Founder, ReTargeter
. July 14 - Inspiration for First-time Entrepreneurs
. July 7 - Indian Entrepreneurs Must Pay Attention to Open Source Opportunities
. June 30 - You Don’t Need To Move To Silicon Valley To Scale
. June 23 - The 3-month Acceleration Model for Startups is Bogus
. June 16 - Bootstrapping Using Services to $100M
. June 9 - Focus on Sustainable Unit Economics
. May 19 - Tackling Medical Education Effectively
. May 12 - Bootstrapping With A Paycheck Works!
. May 5 - You Cannot Outsource Selling Early On
. April 28 - Great To See Student Entrepreneurs
. April 21 - Choose Your Philosophy of Company Building
. April 14 - You CAN Compete With Heavily Funded Competitors
. April 7 - Focus on Paying Customers, Not Free Users
. March 24 - How to Build a Unicorn From Scratch – and Walk Away with Nothing
. March 17 - Top Tech Trends Driving Startups and Venture Capital
. March 10 - Starting In Europe, Scaling In America
. March 3 - How To Scale A Company With Minimum Dilution
. February 25 - Indian Venture Capital Industry – Where Do Things Stand?
. February 18 - Spotlight on Analytics
. February 11 - Plug Your Knowledge Gaps In Methodology ASAP
. February 4 - Bootstrap First, Raise Money Later with Raj De Datta, CEO of BloomReach
. January 28 - Security Sector Spotlight
. January 21 - Navigating Through Massive Challenges
. January 14 - Interesting Discussions On Travel Related Concepts
. January 7 - Dynamic Beginning To 2016
. December 17 - Focus on Proteins and Whole Wheat Bread, Skip Candies
. December 10 - Bootstrapping To $20M With Freemium Conversions
. November 19 - A Story of Resilience
. November 12 - Great Discussions and Q&A
. November 5 - Conflict Is Good For Growth
. October 29 - Capital Efficient Entrepreneurship with Susan Mason, General Partner, Aligned Ventures
. October 22 - Spotlight On Europe
. October 8 - Greg Gianforte On Entrepreneurship, Economic Development And Politics
. October 1 - Equity Crowdfunding From Customers
. September 24 - Five Promising Entrepreneurs
. September 17 - From A Small Town In The Foothills Of The Himalayas
. September 10 - Achieve Product-Market Fit Before Fund Raising
. September 3 - Down To Earth Execution
. August 27 - Showcase of Women Entrepreneurs
. August 20 - Future Of Journalism
. August 6 - Impacting a Rural Eco-system
. July 30 - Is Entrepreneurship Only About The Exit?
. July 23 - Future of K-12 Education
. July 16 - We Can't Help Everyone
. July 9 - The Future of Higher Education with Anant Agarwal
. July 2 - Capital Efficient Entrepreneurship
. June 25 - From E-Commerce to Web 3.0 with Alexander Zache, CEO of Auctionata
. June 18 - DIY, DIFM, DIWM Trends For SMB Solutions
. June 11 - Selling SaaS To Indian SMBs
. June 4 - Billion Dollar Unicorns with Druva Founder Jaspreet Singh
. May 28 - Shifting Mental Models
. May 21 - Venture Capital In India With Ashish Gupta, Helion Venture Partners
. May 14 - Billion Dollar Unicorns with InMobi Co-Founder Amit Gupta
. May 7 - Billion Dollar Unicorns With Clarabridge CEO Sid Banerjee
. April 30 - Billion Dollar Unicorns with Therese Tucker, CEO of BlackLine
. April 23 - Billion Dollar Unicorns with Roman Stanek, Founder of GoodData
. April 16 - Billion Dollar Unicorns with Fred Luddy, Founder of ServiceNow
. April 9 - Billion Dollar Unicorns with Gaurav Dhillon, Founder of Informatica and SnapLogic
. April 2 - Spanning The Globe
. March 12 - Billion Dollar Unicorns with Rob Hull, Founder of Adaptive Insights
. March 5 - Billion Dollar Unicorns with Ratmir Timashev, CEO of Veeam
. February 26 - Billion Dollar Unicorns with Scott Sandell, NEA
. February 19 - Bootstrapping A Billion Dollar Unicorn With A Paycheck
. February 12 - Billion Dollar Unicorns with Ross Mason, Founder of Mulesoft
. February 5 - Billion Dollar Unicorns with Chris Gladwin, Founder of Cleversafe
. January 29 - Billion Dollar Unicorns With Vineet Jain, CEO of Egnyte
. January 22 - Billion Dollar Unicorns with Warren Weiss, Foundation Capital
. January 15 - Billion Dollar Unicorns with Aaron Skonnard, CEO of Pluralsight
. January 8 - Kicking Off 2015 With Great Energy
. December 18 - Carnival In The Cloud With David Hornik, August Capital
. December 11 - Carnival In The Cloud With Ann Winblad, Hummer Winblad Venture Partners
. December 4 - Bootstrapping With A Paycheck With Shomit Ghose, Onset Ventures
. November 20 - Interesting Trends
. November 13 - Bootstrapping With A Paycheck with J.T. O’Donnell, Careerealism Media & CareerHMO
. November 6 - Carnival In The Cloud with Eric Benhamou, Benhamou Global Ventures
. October 30 - Three Revenue Generating Companies
. October 23 - Carnival In The Cloud with Jason Lemkin, Storm Ventures
. October 16 - Carnival In The Cloud in India with Sharad Sharma and Ravi Gururaj
. October 9 - Carnival in the Cloud with Naren Gupta, Nexus Venture Partners
. October 2 - Carnival In The Cloud with Brian Jacobs, Emergence Capital
. September 25 - From E-Commerce to Web 3.0 with Tod Francis, Shasta Ventures
. September 18 - From eCommerce to Web 3.0 with Jason Stoffer, Partner, Maveron
. September 11 - Lots Of Uncut Diamonds
. September 4 - From eCommerce To Web 3.0 With Gus Tai, Trinity Ventures
. August 28 - Interesting Businesses Amidst End Of Summer Blues
. August 14 - Be Careful About Funding Assumptions
. August 7 - You Can’t Have The Cake And Eat It Too
. July 31 - Does Your Idea Scale?
. July 17 - Avoid Pipe Dreams, Look for Pragmatic Solutions
. July 10 - Beware of Free Loaders!
. June 26 - USA Qualifies in 2014 World Cup Soccer
. June 19 - Please Articulate Your Investment Thesis
. June 12 - Celebrating Freshdesk’s $31M Series D Funding
. May 29 - Get A Diagnostic On Fundability
. May 22 - Homework Is Key
. May 8 - Discussion On UltraLight Startups
. May 1 - Women, Children and Entrepreneurship
. April 10 - Chisel Your Raw Ideas To Find a Viable Positioning
. April 24 - Series A Pitch Needs Clarity On Hard Numbers
. March 27 - Bootstrapping Using a Paycheck Trend
. March 20 - Spotlight on Penn Students
. March 6 - You’re Never Too Old To Startup
. February 27 - Confidentiality is Overrated
. February 20 - In The Wake of WhatsApp
. February 6 - First Time, From Barbados
. January 30 - Value Proposition Needs To Be Laser Sharp
. January 23 - All Emerging Market Ventures
. January 16 - Investors Fund Businesses, Not Concepts
. January 9 - Startup Mentoring Takes Patience
. December 19 - Final One For 2013
. December 12 - Spotlight on Kae Capital, India
. December 5 - Seed India Book Launch
. November 14 - Do Your Competitive Analysis
. October 31 - Book Launch – Feminine Feminism
. October 24 - Bootstrapping Strategies
. October 10 - Try To Minimize Capital Risk
. October 3 - Devil Lies In The Details
. September 26 - Launch Of A New Book
. September 19 - SMB Focused Offerings
. September 12 - Peer Validation Is Irrelevant
. September 5 - Mentoring Networks Do Not Work
. August 29 - Window Into Pakistan
. August 22 - All Indian Affair
. July 25 - Equity Financing From Customers
. July 18 - Awake in Australia
. July 11 - A Romp Through Some Global Entrepreneurship Hubs
. June 20 - Three Indians
. June 6 - Fashion Apps
. May 30 - Rackspace Cloud - 1M/1M Startup Challenge Finals
. May 23 - Turning Dreams Into Cash
. May 16 - Calculate Your TAM Accurately
. May 9 - Promising Portfolio From India
. May 2 - Tech Recruitment in Bulgaria; Custom Fashion in India; Incubator-in-a-Box
. April 25 - IT For Cleantech IN, Cleantech OUT
. April 18 - From Singapore To Israel
. April 11 - India’s Startup Industry Has A Major Gap – Product Marketing
. April 4 - Don’t Waste Your Time
. March 28 - Positioning And Focus Create Fast Sales Cycles
. January 17 - Winners Of The Second New Year Challenge 2013 Final
. November 15 - Democratization Of Startup Financing
. November 8 - Never Too Old To Startup
. Kolkata MUST Clinch This Time
. October 26 - Emerging Kerala
. October 18 - Carbon Trading In Bulgaria
. October 11 - Don’t Wait For Someone To Fund Your Alpha
. October 4 - Kolkata 1M/1M Pitch-Fest
. September 13 - Five 1M/1M Ambassadors Win Scholarships
. September 6 - OrangeScape Launches KiSSFLOW
. August 30 - Hybrid Business Models
. August 23 - Attention, FinTech Entrepreneurs!
. August 2 - The Free Rider Problem
. July 26 - Date First, Don’t Rush Into A Marriage
. July 19 - Winners Of A&N Media-Elance Contest With Kings College, London
. July 12 - Spotlight On Western Massachusetts
. July 5 - The Challenge Of Navigating Long Sales Cycles
. June 21 - Spotlight On Colorado
. June 19 - Winners Of The A&N Media-Elance Contest With London School Of Economics SU Entrepreneurs & European Student Startups
. June 14 - Winners Of The A&N Media-Elance Contest With Imperial College, London
. June 7 - Winners Of Second BlueSnap-Elance Finals
. June 4 - Winners Of First BlueSnap-Elance Finals
. May 31 - Go, Kolkata!
. May 22 - Winners Of TechHub-A&N Media Battle Of The Startups Contest In London Win 1M/1M Scholarships
. May 10 - BlueSnap-Elance Contest Applications Deadline This Weekend
. May 3 - Some Wonderful Opportunities With Corporate Partners
. April 26 - A Rare Women-Only Session
. April 19 - Tyranny Of The TAM
. April 12 - More From Indian Entrepreneurs
. April 3 - Rendezvous In Bangalore
. March 15 - Spotlight On 3 Day Startup Tel-Aviv
. March 12 - Winners Of Microsoft Israel Scholarships
. March 1 - Strategy Gaps Need To Be Plugged
. February 23 - Microsoft Israel To Offer 1M/1M Scholarships
. February 16 - What’s Happening In Turkey?
. February 9 - Are You Fundable?
. February 2 - YCombinator vs. 1M/1M
. January 26th - Spotlight On Jacksonville, Florida
. January 19 - Are Media Sites Fundable?
. January 12-13 - Spotlight On IIT Kharagpur, India
. October 13 - FREE Is Not A Business Model
. September 29 - From Poland To Argentina
. September 22 - How Do You Catalyze A Region’s Entrepreneurship?
. September 15 - Do Your Homework First
. September 8 - A View Into Israeli Start-ups
. September 1 - Fall Call To Action
. August 25 - How To Use Twitter For Lead Generation
. August 11 - Menlo Park And The Silicon Valley Renaissance
. August 4 - How Do You Bootstrap Freemium Ventures?
. July 28 - Investors And Incubators Need To Look At Pre-Incubation
. July 21 - Crowd Sourced Funding Exchanges - An Emerging Trend
. June 30 - Continued International Participation
. June 23 - New Assessment Tool For Entrepreneurs
. June 16 - Exciting Companies Lined Up For Microsoft Startup Grant Finals
. June 9 - Silicon Valley
. June 2 - 1M/1M And Incubators - What We Have Learned
. May 26 - Twitter, LinkedIn - Why Not Affiliates?
. May 19, Making Money From Blogs
. May 12 - Two Really Cool Companies
. May 5 - Ownership Matters
. April 28 - Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies
. April 21- Incubators Are Reaching Out To 1M/1M
. April 17 - High-Octane Energy In Pune
. April 16 - 1M/1M Partners With Indian Angel Network Incubator
. April 9 - 1M/1M Announces Partnership With TiE Chennai
. April 6 - 1M/1M Announces Important Partnership With MAD Incubator, Malaysia
. March 31 - Microsoft’s $100,000 India Startup Challenge Grant
. March 24 - 75th Session Spotlights The Midwest
. March 17 - Spotlight On Latin And Central America
. March 10 - Spotlight On India
. March 3 - Spotlight On The Northwest
. February 24 - VCs, Angels, Incubators, Accelerators – What Are You Doing With Your Rejects?
. February 17 - Indian Company Plugs Gap In Google’s Enterprise Solution
. February 10 - When Keywords Are Competitive
. February 3 - Indian Entrepreneurs Are Maturing
. January 27 - Non-Dilutive Financing Through Revenue Sharing
. January 20 - Personalization Remains An Open Problem
. January 13 - Top 10 Online Advertising Trends For The Decade
. January 6 - Top 10 Vertical and Social Web Trends For The Decade
. December 16 - Top 10 Tech Trends To Watch
. December 9 - Where Should You Raise Money?
. December 2 - Niche Marketplace Businesses Can Be Interesting
. November 18 - Not Coming To The Rescue Of Victory
. November 11 - African Tech Entrepreneurs Emerging
. November 4 - Premium Lounge Sneak Preview
. October 28 – Convert Potential Competitors To Partners
. October 21 - Bootstrapping Comes In Many Flavors
. October 14 - Professional Investors Do Not Invest In $20 Million Markets
. October 7 - Try To Get At Least $2M Pre-Money In Seed Round Valuation
. September 30 - Investors Don't Fund Broad Ideas
. September 23 - Do Not Spray And Pray
. September 16 – 5 Cloud Computing Opportunities for Entrepreneurs
. September 9 - Open Opportunities In Cloud Computing And Rural BPO
. September 2 - Find High Velocity Channels
. August 26 - 85%-90% Of Search Traffic Comes From Organic Search
. August 19 - Niche E-Commerce Is Great For Bootstrapping
. August 5 - Paying Customers =>Validation =>Valuation
. July 29 - Startups In Malaysia
. July 22 - Bootstrap Using Services
. July 15 - A Market Of Late Adopters
. July 8 - The EJ Methodology
. July 1 - Get Your Pricing Model Validated
. June 24 – Three Startups That Can Hit One Million Dollars
. June 17 – Online Education Startups
. June 10 – Efficient Targeting
. June 3 – Defining Market Segments
. May 27 – Is The Venture Worth Your Time?
. May 20 – Validation, Validation, Validation
. May 6 – Defining Value Proposition
. April 29 – Finding The Right Direction
. April 22 – The Original Runners
. April 15 – Small Is OK; The Goal Is Profitability
. April 8 – A Focus On E-Commerce
. April 1 – Bootstrapping Tips
. March 25 – A Mixed Bag Of Advice

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Sramana,

I too hope Shamoon can hear you and take the appropriate action to repurpose his resources.

Defensibility is an interesting aspect of entrepreneurialism, and one that I find entrepreneurs typically don’t think through well. In my advisory practice I often work with entrepreneurs to differentiate between going into a new space where they potentially have some running room, and trying to innovate in a more mature space where their lack of resources makes for a quick dead end.

Technology and globalization have made defensibility difficult even for larger ventures where ROI still needs to include the component of time within a go ~ no go assessment.

There is, of course, much more to the defensibility question, and perhaps our audience would be interested in discussing the topic in more detail here.

Hope that helps.

Sincerely with the best regards,
David Bookout
U.S. Southwest Ambassador
1M by 1M

EFFETTI Friday, June 11, 2010 at 9:35 AM PT