Posted on Thursday, Sep 6th 2012
During today’s roundtable, we spent a large part of the session working with 1M/1M premium company OrangeScape’s CTO, Mani Doraisamy, and the strategy for the company’s new product KiSSFLOW. OrangeScape, by the way, is based in Chennai, India, and has been part of the 1M/1M premium program for almost two years.
The first product is a visual tool to build simple apps on the Google App Engine platform. We have talked about that at length in various previous posts. In particular, let me point you to our Thought Leaders in Cloud Computing series article that points to how enterprises are cutting costs by migrating out of Lotus Notes and into Google Apps. OrangeScape plays a crucial role in that migration.
The new product, KiSSFLOW, is a simple workflow product for Google Apps. Here are some reviews of the product by various industry observers and analysts: Techcrunch, Satya Narayanan (On Software and Stuff), Janakiram MSV (CloudStory.in), Stephanie Watson (GetApp.com), Manan Shah (TechCurry.co), Madhumitha Vishwanathan, and Postnoon.
Satya sums it up: “The value proposition is very clear. Many smaller and medium sized companies use a Google Apps account for their mail and document needs. Most of the organization processes happen over informal means, through emails or paperwork. Providing a platform which allows company owners to set up easy automation flows to manage some of their processes will come in very handy. On top of it, if it utilizes the data already present, nothing like it. KiSSFLOW comes across as one such platform where you can quickly automate some of the organization process without leaving the affordability and the environment of Google.”
I see a couple of interesting opportunities here as OrangeScape pilots the product with over 500 customers. First, there are at least 10 sizeable companies (self-selected) in the pool that would be candidates for the entire OrangeScape + KiSSFLOW portfolio. This tells me that, over time, more customers would self-select themselves and become inbound leads for much larger deals. Secondly, it opens up the SME market for the company with just the KiSSFLOW product. While the exact TAM for the SME market is yet to be determined, this creates two interesting revenue opportunities for the company, as it builds its product portfolio in the Google Apps eco-system.
OrangeScape investors, I am sure, are pleased with this development. I also like the fact that OrangeScape has enough product marketing talent inside the company to sniff out these additional opportunities, and respond to them rapidly.
Then Robert Carpenter from New Jersey pitched Civic Card, a payment card focused on nurturing local communities in various cities with discounts, special offers, etc. across the healthcare, energy and retail needs of their inhabitants. Currently, Robert is working with a city and its merchants and consumers to pilot the business. Lots of questions remain, of course, not the least of which is customer acquisition. As we have seen in companies like Groupon, Yelp and Angie’s List, marketing to small merchants is very expensive. Robert will need to work out compelling and capital efficient strategies for doing so. Also unclear is the business model for the company itself, which would need to be fleshed out through the pilot under way. We look forward to seeing the results of the pilot in a few months.
You can listen to the recording of today’s roundtable here.
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This segment is a part in the series : Roundtable Recap
. January 13 - Consumer Data Privacy Discussion . January 6 - Bootstrapping to Exit and Bootstrapping Products Using Services . December 16 - Spotlight on Impact Investing . December 9 - Discussion on EdTech Exit Strategy . More on Exit Strategy . November 18 - Workshop on How to Teach Entrepreneurship . November 11 - Discussion with a Veteran Angel Investor in Indian Startups . November 4 - The 1Mby1M Ambassador Program for Building Entrepreneurship Communities . October 28 - Telling a Startup Story Through Financial Metrics . October 21 - Startup from Tyler, TexasMore »» . October 7 - Exit Strategy – Further Guidance . September 30 - What Works and What Doesn’t in AI Startups . September 23 - Spotlight on Exit Strategy . September 16 - Startups from Tanzania, New Delhi and New York . September 2 - Discussion on the SaaS-enabled Marketplace Trend . August 26 - A Deep Dive into Blockchain Infrastructure . August 19 - A Discussion on Small Exits . 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May 21 - Spotlight on Startups in the American Midwest . May 14 - The Issue of Technical Co-founders . May 7 - How Long Do Entrepreneurs Need to Plan For? . April 30 - Counter-cyclical Ventures in this Covid-19 World . April 23 - Discussion on Vertical Marketplaces . April 16 - Global Entrepreneurship Continues Amidst Pandemic . April 9 - Business as Usual . April 2 - Pivoting in the Age of Coronavirus . March 26 - It’s Therapeutic to Discuss Business in These Troubled Times . March 19 - Trends in Food Related Startups . March 12 - Biz Dev for Startups in the Age of Corona Virus . March 5 - Do Not Spray and Pray . February 27 - Three Reasonable Startups in Validation Mode . February 20 - Comparables are Key . February 13 - You Have 30 Seconds to Capture My Attention . February 6 - Validation Should Be Done with Potential Customers, NOT Advisors . January 30 - Spotlight on Startups in Africa . January 23 - Focus Relentlessly . 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September 28 - AI Startup CEO Jana Eggers Says There IS Bias Against Women Entrepreneurs . September 21 - Cindy Padnos of Illuminate Ventures on Multi-phase Seed Funding . September 14 - Bootstrapping to $80 Million with Rob Purdy, Founder of Power2Motivate . September 7 - Multiple Seed Rounds May Be Needed to Mitigate the Series A Gap . August 31 - What Seed Investors Are Looking For with Venk Shukla of Monta Vista Capital and TiE Angels . August 24 - How A Serial Entrepreneur cum Angel Investor Thinks About Startups . August 10 - What Angels Are Looking For At Propel(x) . August 3 - Economic Development . July 27 - Slow Beginning, Steady Growth . July 6 - Wisdom on Building a Mid-Market Facing Cyber Security Business . June 29 - Crisp Positioning is a Requirement for Business Acceleration . June 22 - Meet A Successful Female Entrepreneur in Hardcore Tech . June 15 - How to Seed a Two-Sided Niche Marketplace . June 8 - Prove ROI as Early as Possible . 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January 19 - Nuances of Scaling a Traffic Arbitrage Business . January 12 - Raising Money From 80 Investors . January 5 - How Do You Win Against Heavily Funded Competitors? . December 22 - Spotlight on Virtual Teams . December 15 - Sharing Economy Trend Continues to Inspire Startups . December 8 - Good Bootstrapping From India . November 17 - Spotlight on Latin America . November 10 - Capital Efficient Entrepreneurship with Janet Kosloff . November 3 - A Successful Woman Tech Entrepreneur from St. Louis says There is No Bias . October 27 - Spotlight On Israel . October 20 - Positioning Needs To Be Thought Through . October 6 - Three Continents, Three Marketplaces . September 29 - Funding Fat Startups with Asheem Chandna, General Partner at Greylock . September 22 - Opportunities in VC-Style Startups with David Blumberg, Managing Partner, Blumberg Capital . September 15 - Raising Equity from Customers . September 8 - A Window Into Greece . September 1 - Rehan Yar Khan on Indian Consumer Market Opportunities . August 25 - Virtual Companies Are Scaling Nicely . August 18 - Kean Graham Wants to Travel . August 4 - Alternatives to Traditional Venture Capital with Bryce Roberts, Indie VC . July 28 - Meet Serial Bootstrapper Jason Cohen . July 21 - AdTech Discussion with Arjun Dev Arora, Founder, ReTargeter . July 14 - Inspiration for First-time Entrepreneurs . July 7 - Indian Entrepreneurs Must Pay Attention to Open Source Opportunities . June 30 - You Don’t Need To Move To Silicon Valley To Scale . June 23 - The 3-month Acceleration Model for Startups is Bogus . June 16 - Bootstrapping Using Services to $100M . June 9 - Focus on Sustainable Unit Economics . May 19 - Tackling Medical Education Effectively . May 12 - Bootstrapping With A Paycheck Works! . May 5 - You Cannot Outsource Selling Early On . April 28 - Great To See Student Entrepreneurs . April 21 - Choose Your Philosophy of Company Building . April 14 - You CAN Compete With Heavily Funded Competitors . April 7 - Focus on Paying Customers, Not Free Users . March 24 - How to Build a Unicorn From Scratch – and Walk Away with Nothing . March 17 - Top Tech Trends Driving Startups and Venture Capital . March 10 - Starting In Europe, Scaling In America . March 3 - How To Scale A Company With Minimum Dilution . February 25 - Indian Venture Capital Industry – Where Do Things Stand? . February 18 - Spotlight on Analytics . February 11 - Plug Your Knowledge Gaps In Methodology ASAP . February 4 - Bootstrap First, Raise Money Later with Raj De Datta, CEO of BloomReach . January 28 - Security Sector Spotlight . January 21 - Navigating Through Massive Challenges . January 14 - Interesting Discussions On Travel Related Concepts . January 7 - Dynamic Beginning To 2016 . December 17 - Focus on Proteins and Whole Wheat Bread, Skip Candies . December 10 - Bootstrapping To $20M With Freemium Conversions . November 19 - A Story of Resilience . November 12 - Great Discussions and Q&A . November 5 - Conflict Is Good For Growth . October 29 - Capital Efficient Entrepreneurship with Susan Mason, General Partner, Aligned Ventures . October 22 - Spotlight On Europe . October 8 - Greg Gianforte On Entrepreneurship, Economic Development And Politics . October 1 - Equity Crowdfunding From Customers . September 24 - Five Promising Entrepreneurs . September 17 - From A Small Town In The Foothills Of The Himalayas . September 10 - Achieve Product-Market Fit Before Fund Raising . September 3 - Down To Earth Execution . August 27 - Showcase of Women Entrepreneurs . August 20 - Future Of Journalism . August 6 - Impacting a Rural Eco-system . July 30 - Is Entrepreneurship Only About The Exit? . July 23 - Future of K-12 Education . July 16 - We Can't Help Everyone . July 9 - The Future of Higher Education with Anant Agarwal . July 2 - Capital Efficient Entrepreneurship . June 25 - From E-Commerce to Web 3.0 with Alexander Zache, CEO of Auctionata . June 18 - DIY, DIFM, DIWM Trends For SMB Solutions . June 11 - Selling SaaS To Indian SMBs . June 4 - Billion Dollar Unicorns with Druva Founder Jaspreet Singh . May 28 - Shifting Mental Models . May 21 - Venture Capital In India With Ashish Gupta, Helion Venture Partners . May 14 - Billion Dollar Unicorns with InMobi Co-Founder Amit Gupta . May 7 - Billion Dollar Unicorns With Clarabridge CEO Sid Banerjee . April 30 - Billion Dollar Unicorns with Therese Tucker, CEO of BlackLine . April 23 - Billion Dollar Unicorns with Roman Stanek, Founder of GoodData . April 16 - Billion Dollar Unicorns with Fred Luddy, Founder of ServiceNow . April 9 - Billion Dollar Unicorns with Gaurav Dhillon, Founder of Informatica and SnapLogic . April 2 - Spanning The Globe . March 12 - Billion Dollar Unicorns with Rob Hull, Founder of Adaptive Insights . March 5 - Billion Dollar Unicorns with Ratmir Timashev, CEO of Veeam . February 26 - Billion Dollar Unicorns with Scott Sandell, NEA . February 19 - Bootstrapping A Billion Dollar Unicorn With A Paycheck . February 12 - Billion Dollar Unicorns with Ross Mason, Founder of Mulesoft . February 5 - Billion Dollar Unicorns with Chris Gladwin, Founder of Cleversafe . January 29 - Billion Dollar Unicorns With Vineet Jain, CEO of Egnyte . January 22 - Billion Dollar Unicorns with Warren Weiss, Foundation Capital . January 15 - Billion Dollar Unicorns with Aaron Skonnard, CEO of Pluralsight . January 8 - Kicking Off 2015 With Great Energy . December 18 - Carnival In The Cloud With David Hornik, August Capital . December 11 - Carnival In The Cloud With Ann Winblad, Hummer Winblad Venture Partners . December 4 - Bootstrapping With A Paycheck With Shomit Ghose, Onset Ventures . November 20 - Interesting Trends . November 13 - Bootstrapping With A Paycheck with J.T. O’Donnell, Careerealism Media & CareerHMO . November 6 - Carnival In The Cloud with Eric Benhamou, Benhamou Global Ventures . October 30 - Three Revenue Generating Companies . October 23 - Carnival In The Cloud with Jason Lemkin, Storm Ventures . October 16 - Carnival In The Cloud in India with Sharad Sharma and Ravi Gururaj . October 9 - Carnival in the Cloud with Naren Gupta, Nexus Venture Partners . October 2 - Carnival In The Cloud with Brian Jacobs, Emergence Capital . September 25 - From E-Commerce to Web 3.0 with Tod Francis, Shasta Ventures . September 18 - From eCommerce to Web 3.0 with Jason Stoffer, Partner, Maveron . September 11 - Lots Of Uncut Diamonds . September 4 - From eCommerce To Web 3.0 With Gus Tai, Trinity Ventures . August 28 - Interesting Businesses Amidst End Of Summer Blues . August 14 - Be Careful About Funding Assumptions . August 7 - You Can’t Have The Cake And Eat It Too . July 31 - Does Your Idea Scale? . July 17 - Avoid Pipe Dreams, Look for Pragmatic Solutions . July 10 - Beware of Free Loaders! . June 26 - USA Qualifies in 2014 World Cup Soccer . June 19 - Please Articulate Your Investment Thesis . June 12 - Celebrating Freshdesk’s $31M Series D Funding . May 29 - Get A Diagnostic On Fundability . May 22 - Homework Is Key . May 8 - Discussion On UltraLight Startups . May 1 - Women, Children and Entrepreneurship . April 10 - Chisel Your Raw Ideas To Find a Viable Positioning . April 24 - Series A Pitch Needs Clarity On Hard Numbers . March 27 - Bootstrapping Using a Paycheck Trend . March 20 - Spotlight on Penn Students . March 6 - You’re Never Too Old To Startup . February 27 - Confidentiality is Overrated . February 20 - In The Wake of WhatsApp . February 6 - First Time, From Barbados . January 30 - Value Proposition Needs To Be Laser Sharp . January 23 - All Emerging Market Ventures . January 16 - Investors Fund Businesses, Not Concepts . January 9 - Startup Mentoring Takes Patience . December 19 - Final One For 2013 . December 12 - Spotlight on Kae Capital, India . December 5 - Seed India Book Launch . November 14 - Do Your Competitive Analysis . October 31 - Book Launch – Feminine Feminism . October 24 - Bootstrapping Strategies . October 10 - Try To Minimize Capital Risk . October 3 - Devil Lies In The Details . September 26 - Launch Of A New Book . September 19 - SMB Focused Offerings . September 12 - Peer Validation Is Irrelevant . September 5 - Mentoring Networks Do Not Work . August 29 - Window Into Pakistan . August 22 - All Indian Affair . July 25 - Equity Financing From Customers . July 18 - Awake in Australia . July 11 - A Romp Through Some Global Entrepreneurship Hubs . June 20 - Three Indians . June 6 - Fashion Apps . May 30 - Rackspace Cloud - 1M/1M Startup Challenge Finals . May 23 - Turning Dreams Into Cash . May 16 - Calculate Your TAM Accurately . May 9 - Promising Portfolio From India . May 2 - Tech Recruitment in Bulgaria; Custom Fashion in India; Incubator-in-a-Box . April 25 - IT For Cleantech IN, Cleantech OUT . April 18 - From Singapore To Israel . April 11 - India’s Startup Industry Has A Major Gap – Product Marketing . April 4 - Don’t Waste Your Time . March 28 - Positioning And Focus Create Fast Sales Cycles . January 17 - Winners Of The Second New Year Challenge 2013 Final . November 15 - Democratization Of Startup Financing . November 8 - Never Too Old To Startup . Kolkata MUST Clinch This Time . October 26 - Emerging Kerala . October 18 - Carbon Trading In Bulgaria . October 11 - Don’t Wait For Someone To Fund Your Alpha . October 4 - Kolkata 1M/1M Pitch-Fest . September 13 - Five 1M/1M Ambassadors Win Scholarships . September 6 - OrangeScape Launches KiSSFLOW . August 30 - Hybrid Business Models . August 23 - Attention, FinTech Entrepreneurs! . August 2 - The Free Rider Problem . July 26 - Date First, Don’t Rush Into A Marriage . July 19 - Winners Of A&N Media-Elance Contest With Kings College, London . July 12 - Spotlight On Western Massachusetts . July 5 - The Challenge Of Navigating Long Sales Cycles . June 21 - Spotlight On Colorado . June 19 - Winners Of The A&N Media-Elance Contest With London School Of Economics SU Entrepreneurs & European Student Startups . June 14 - Winners Of The A&N Media-Elance Contest With Imperial College, London . June 7 - Winners Of Second BlueSnap-Elance Finals . June 4 - Winners Of First BlueSnap-Elance Finals . May 31 - Go, Kolkata! . May 22 - Winners Of TechHub-A&N Media Battle Of The Startups Contest In London Win 1M/1M Scholarships . May 10 - BlueSnap-Elance Contest Applications Deadline This Weekend . May 3 - Some Wonderful Opportunities With Corporate Partners . April 26 - A Rare Women-Only Session . April 19 - Tyranny Of The TAM . April 12 - More From Indian Entrepreneurs . April 3 - Rendezvous In Bangalore . March 15 - Spotlight On 3 Day Startup Tel-Aviv . March 12 - Winners Of Microsoft Israel Scholarships . March 1 - Strategy Gaps Need To Be Plugged . February 23 - Microsoft Israel To Offer 1M/1M Scholarships . February 16 - What’s Happening In Turkey? . February 9 - Are You Fundable? . February 2 - YCombinator vs. 1M/1M . January 26th - Spotlight On Jacksonville, Florida . January 19 - Are Media Sites Fundable? . January 12-13 - Spotlight On IIT Kharagpur, India . October 13 - FREE Is Not A Business Model . September 29 - From Poland To Argentina . September 22 - How Do You Catalyze A Region’s Entrepreneurship? . September 15 - Do Your Homework First . September 8 - A View Into Israeli Start-ups . September 1 - Fall Call To Action . August 25 - How To Use Twitter For Lead Generation . August 11 - Menlo Park And The Silicon Valley Renaissance . August 4 - How Do You Bootstrap Freemium Ventures? . July 28 - Investors And Incubators Need To Look At Pre-Incubation . July 21 - Crowd Sourced Funding Exchanges - An Emerging Trend . June 30 - Continued International Participation . June 23 - New Assessment Tool For Entrepreneurs . June 16 - Exciting Companies Lined Up For Microsoft Startup Grant Finals . June 9 - Silicon Valley . June 2 - 1M/1M And Incubators - What We Have Learned . May 26 - Twitter, LinkedIn - Why Not Affiliates? . May 19, Making Money From Blogs . May 12 - Two Really Cool Companies . May 5 - Ownership Matters . April 28 - Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies . April 21- Incubators Are Reaching Out To 1M/1M . April 17 - High-Octane Energy In Pune . April 16 - 1M/1M Partners With Indian Angel Network Incubator . April 9 - 1M/1M Announces Partnership With TiE Chennai . April 6 - 1M/1M Announces Important Partnership With MAD Incubator, Malaysia . March 31 - Microsoft’s $100,000 India Startup Challenge Grant . March 24 - 75th Session Spotlights The Midwest . March 17 - Spotlight On Latin And Central America . March 10 - Spotlight On India . March 3 - Spotlight On The Northwest . February 24 - VCs, Angels, Incubators, Accelerators – What Are You Doing With Your Rejects? . February 17 - Indian Company Plugs Gap In Google’s Enterprise Solution . February 10 - When Keywords Are Competitive . February 3 - Indian Entrepreneurs Are Maturing . January 27 - Non-Dilutive Financing Through Revenue Sharing . January 20 - Personalization Remains An Open Problem . January 13 - Top 10 Online Advertising Trends For The Decade . January 6 - Top 10 Vertical and Social Web Trends For The Decade . December 16 - Top 10 Tech Trends To Watch . December 9 - Where Should You Raise Money? . December 2 - Niche Marketplace Businesses Can Be Interesting . November 18 - Not Coming To The Rescue Of Victory . November 11 - African Tech Entrepreneurs Emerging . November 4 - Premium Lounge Sneak Preview . October 28 – Convert Potential Competitors To Partners . October 21 - Bootstrapping Comes In Many Flavors . October 14 - Professional Investors Do Not Invest In $20 Million Markets . October 7 - Try To Get At Least $2M Pre-Money In Seed Round Valuation . September 30 - Investors Don't Fund Broad Ideas . September 23 - Do Not Spray And Pray . September 16 – 5 Cloud Computing Opportunities for Entrepreneurs . September 9 - Open Opportunities In Cloud Computing And Rural BPO . September 2 - Find High Velocity Channels . August 26 - 85%-90% Of Search Traffic Comes From Organic Search . August 19 - Niche E-Commerce Is Great For Bootstrapping . August 5 - Paying Customers =>Validation =>Valuation . July 29 - Startups In Malaysia . July 22 - Bootstrap Using Services . July 15 - A Market Of Late Adopters . July 8 - The EJ Methodology . July 1 - Get Your Pricing Model Validated . June 24 – Three Startups That Can Hit One Million Dollars . June 17 – Online Education Startups . June 10 – Efficient Targeting . June 3 – Defining Market Segments . May 27 – Is The Venture Worth Your Time? . May 20 – Validation, Validation, Validation . May 6 – Defining Value Proposition . April 29 – Finding The Right Direction . April 22 – The Original Runners . April 15 – Small Is OK; The Goal Is Profitability . April 8 – A Focus On E-Commerce . April 1 – Bootstrapping Tips . March 25 – A Mixed Bag Of Advice