Sramana Mitra: Well, I think what you’re pointing out is that if your ad can rattle people enough to get them to comment, it’s with comments and discussions in social media posts that you get distribution. That’s what snowballed the algorithm distribution. So by rattling these people, you were getting that distribution. So whether people
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. North Carolina, at one point, had a large concentration of cellular technology companies. Some of that talent then came together around IoT, including Bob Witter, CEO of Device Solutions. He shared his journey with me in 2016. Sramana Mitra: Let’s start at the very beginning of
Sramana Mitra: Could you double click down and explain with a bit more color and depth exactly what it was that you were doing at Retention.com, which had a different name at that time. Explain the workflow, the value proposition, and the complexity of it. Adam Robinson: The value proposition was that we can identify
Adam has bootstrapped his first company to exit, and before the acquisition, incubated his second one within it. He’s repeating the same incubation model by incubating a third company within his second one. Really cool strategy and a great interview.
Sramana Mitra: So you exited this company, and you have started another company now, right? Emad Daghreri: Yes. Sramana Mitra: You and your partner bootstrapped the first company. You did not take any external financing and you were profitable all along. Can you speak on how you feel about bootstrapping to exit versus company that
Sramana Mitra: So, Emad, I’m going to try to synthesize all the things that you said into something that people can understand better. What I’m hearing is that in 2019 when you started restructuring the company, you created platforms for doing not only competitions and engagement but also event management and grant management.
Sramana Mitra: How did your journey evolve in that 2012-17 period. How far did you get from a revenue growth point of view? Emad Daghreri: Until 2017, the demand was high, and we started getting million dollars contracts. I had to open a technology hub in Bangalore and Jordan just to be able to keep
Sramana Mitra: So in the early stages, you’re doing $50K to $300K projects across two or three different types of work – the technology, the consulting, the project management, etc. How does the revenue progress in 2013-14? What kind of revenue levels did you reach? Emad Daghreri: I’m not sure about the specific numbers, but