Sramana Mitra: Now, you talked about the commercial terms. What kinds of terms would you advise people, based on your experience and your learning? What terms do you advise for channel partnerships? What are the secrets of a successful channel partnership?
Sramana Mitra: What were the milestones of that first round of $15 million financing that you raised? What did you accomplish with that and in what timeframe?
Sramana Mitra: So, when once you got the $15 million, how long did it take you to get the fresh product out? Alon Jackson: Well, a product is a big word. An MVP or providing initial value—that’s actually an interesting story. It took us two weeks. Sramana Mitra: Two weeks! Tell me more. What did
Alon comes from the rich ecosystem of Cyber Security entrepreneurs in Israel. He has built an excellent, high growth AI Cyber Security company. You will find an in-depth discussion on his strategy that has included raising $85M in funding.
Sramana Mitra: That’s much trickier. What I see that’s really unique and very interesting in your business is the fact that you have taken a category—this college counseling or preparing high school students for college—which tends to be very transactional. You know, people pay on an hourly basis, and little bits and pieces, dribs and
Sramana Mitra: What you’re saying is that the lifetime value of the customers is very high. People sign up for an extended period of time to develop themselves and their resumes.
Sramana Mitra: So, talk to me about the various business models. Is it the regular one – the college counseling one where you are hiring mentors or college counselors by the hour, and they’re being paired with the families that are seeking guidance?
Sramana Mitra: It sounds like it’s a two-sided managed marketplace. What’s the business model? How much are you paying the counselors? How does this work out?