categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Bootstrapping Decisively to $5M+ in Revenue: Mack Sundaram, CEO of RainmakerForce (Part 5)
Sramana Mitra: How did you solve it precisely? Mack Sundaram: That’s the company I started in 2015. Sales people talk to prospects every time. Back in the day, people would just believe that. Now we verify every deal with the prospects. We actually ask the prospects, “Do you feel that this is the right solution
Bootstrapping Decisively to $5M+ in Revenue: Mack Sundaram, CEO of RainmakerForce (Part 4)
Mack Sundaram: Professionally, I was working in sales, sometimes in direct sales or in supporting sales. All of that was happening on the side while I was pursuing these little things. Now we’re fast forwarding down to 2014 when I left my corporate job. I was too passionate about technology and being an entrepreneur. At
Bootstrapping Decisively to $5M+ in Revenue: Mack Sundaram, CEO of RainmakerForce (Part 3)
Mack Sundaram: Exactly. There’s always that human psychology element that tells you, “Maybe you’re not ready. Maybe you should wait another year.” That was one side of the brain holding me back. At the same time, since I’d already tasted being in a startup situation a decade before that, the lure of that novelty was
Bootstrapping Decisively to $5M+ in Revenue: Mack Sundaram, CEO of RainmakerForce (Part 2)
Sramana Mitra: I did a startup in AI 20 years ago. That was not when AI was really happening. Mack Sundaram: There you go. It was incredible to get that opportunity. It was a great experience for me. Sramana Mitra: You left the company, though? Mack Sundaram: We sold the system to the Department of
Bootstrapping Decisively to $5M+ in Revenue: Mack Sundaram, CEO of RainmakerForce (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Mack has built a successful business optimized for autonomy and profitability. Excellent navigation! Sramana Mitra: Let’s go to the very beginning of your journey. Tell us where you’re from. Where did you grow up? Where were you born and raised? Mack Sundaram: I was born in
Successful Pivots: Anthony Ferry, CEO of PriceSpider (Part 7)
Sramana Mitra: Is this an inside sales model? What is the go-to market? Anthony Ferry: It has turned out to be more of an inside sales type of selling. It’ a hybrid. That was a learning for me. What I was used to was more of an outside sales in a consultative arena. Especially when
Successful Pivots: Anthony Ferry, CEO of PriceSpider (Part 6)
Sramana Mitra: Help me understand one thing from a business-building point of view. You have about 500 companies that are using the Where To Buy solution. All these other products that you have come up with, to what extent are these products up-sells into those customers bases? Anthony Ferry: Every single one of them. As
Successful Pivots: Anthony Ferry, CEO of PriceSpider (Part 5)
Anthony Ferry: The veer off to the B2C was because we saw an opportunity where there were a lot of solutions, and we thought that we had better data. It also was a much larger market if we were to succeed. You’re talking about your customers being monetized in a grander scale having millions of