categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Competing with Blackline: FloQast CEO Mike Whitmire (Part 6)
Sramana Mitra: What about your financing strategy? After that $1.3 million you raised in 2014, what other financing have you raised? Mike Whitmire: In 2014, we got to a good recurring revenue clip, and then I went back out to do our Series A. We closed $6.5 million in Series A funding, which was led
Competing with Blackline: FloQast CEO Mike Whitmire (Part 5)
Sramana Mitra: In B2B sales, we actually use a methodology that’s our own. We call it the Sales 2.0 methodology. We do email marketing and lead nurturing, which is basically funnel management. That’s actually a scalable and repeatable process. Investors like that scalability and repeatability very much. It works. Mike Whitmire: It very much does.
Competing with Blackline: FloQast CEO Mike Whitmire (Part 4)
Mike Whitmire: It came to my attention that both of us were heading to this lunch under the assumption that we were going to quit on each other. That was how low of a point it was. We sat down and acknowledged that this wasn’t working. That was when we went back to the Amplify
Competing with Blackline: FloQast CEO Mike Whitmire (Part 3)
Sramana Mitra: You got into this accelerator. You got your co-founder. We are now in late 2012? Mike Whitmire: This is mid-2013. Sramana Mitra: What happens next? Mike Whitmire: My second co-founder Chris Sluty joined us. I went to Syracuse with him. We majored in accounting. In college, I knew I wanted to start my
Competing with Blackline: FloQast CEO Mike Whitmire (Part 2)
Sramana Mitra: When you started in 2012, how did you get your business off the ground? Mike Whitmire: When I started, I was just a senior accountant. I had no money. I had no entrepreneurial experience. My first line of thinking was, “If I’m going to start a SaaS company, I’d probably need to take
Competing with Blackline: FloQast CEO Mike Whitmire (Part 1)
When Mike started FloQast, no one knew about Blackline or the account reconciliation opportunity. Although Blackline was already a sizable company, it was little-known, bootstrapped, and away from the public eye. Read how FloQast went for the same market, although with a different positioning, and achieved success. Sramana Mitra: Let’s start at the very beginning
Bootstrapping Decisively to $5M+ in Revenue: Mack Sundaram, CEO of RainmakerForce (Part 7)
Sramana Mitra: How long did it take you to productize everything? When you got this $100,000 plus deal, was it already productized? Mack Sundaram: We were about 70% there. It was something that they could implement right away and certain things that they wanted that I didn’t have, I agreed to build it out for
Bootstrapping Decisively to $5M+ in Revenue: Mack Sundaram, CEO of RainmakerForce (Part 6)
Sramana Mitra: How did you get this off the ground? Mack Sundaram: Being in a sales role, I had the privilege of having worked with companies. I personally have to find ways to solve this problem of blackbox sales. I used to experiment with different techniques. I hit upon something that started working for me.