SM: Is your system entirely based on AI, or do you have teachers integrated into the process? AK: In additional to the artificial intelligence system that would teach students, we have given teachers a very powerful control panel. They can get access to all kinds of just-in-time reports to see how each student is doing
SM: Tell me more about your design principles. What are the core principles of the system? AK: The first shift was moving towards a curriculum program versus a math club environment. We also knew we had to deliver our curriculum to students in a very interactive way. We decided to take a curriculum that had
SM: What year did the math camp occur? AK: That was around 1998. It was a Spartan moment in my thinking. If it took that much effort for my wife and I to get our son interested in mathematics, including paying $3,000 for a summer camp, which is something that not every parent is going to
SM: Let’s start with a bit of your history. Where do you come from? AK: I am from the former Soviet Union. I was born and raised in Moscow and immigrated to the United States in 1990. have lived here ever since.
SM: At this point it does not seem as though it would be difficult to raise more money. Are you going to be raising more money? NE: The answer to that is maybe. I will definitely raise money as I see the consumer side take off.
SM: Which other districts besides New York City have you been successful in? NE: Up until this point, we have been very focused on four major areas: New York, Florida, Illinois and Texas. Those four states plus California are where most education dollars are spent.
SM: For your first product, what was your target segment? NE: It was middle school. We went after the pre-algebra and algebra crowd. We went after math because we knew that math and science would be critical problems for the country. Additionally, it is very easy to measure if you get an answer right or
SM: Did your contract with the Princeton Review get the company established financially? NE: In the middle of September we finally got the contract completed. On September 15th we were finally done, but they told me they were not going to transfer the money until October 1st. By September 30th we had drained everything.