SM: How many people are learning on GlobalEnglish today? DD: About 130,000 people. We have a lot of TAM still available. Brick and mortars, traditional classroom providers, are still dominant. There are a few companies online as well. Englishtown is based out of Europe and is a subsidiary of English First, which is a huge brick
SM: As you have been building your business, what are the different geographic dynamics that you have been seeing? A lot of obvious applications are in India with the call centers business, where the accent in spoken English is a challenge. This seems like a perfect application to address that. DD: We have some customers
SM: When you enter a global corporation on a local pilot program, how big are those deals? DD: The pilot can be a two to three months for a couple of hundred employees. We are not trying to prove the solution works, because we know it works. We just have to prove that it works
SM: In the past 20 years English has evolved significantly as a language. DD: Exactly, and it has evolved in its own manner. There is an academy in France that decides what constitutes a French word. There is no academy that decides what an ‘English’ word is. It is very much an open source language.
SM: When you left Time Warner, you said you joined a dot-com. What did that entail? DD: I became CFO for a company out of Hong Kong that was in the online advertising business. The idea of the company was to take many of the models that we have in the United States and create
SM: If I have understood correctly, the primary presentation of your business occurs on two ends, with gifted students doing Advanced Placement courses on one end and at-risk students on the other end. It also seems that schools will do whatever it takes to help at-risk students to help them pass. CV: Overall, yes. Where
SM: At this point, do you have full coverage of the entire basic high school curriculum? CV: We do. We cover the requirements across subject areas of math, science, social studies, and English in order to graduate.
SM: In your research, what were some of the key deltas you found between your at-risk students and your gifted students, and how did that affect your design? CV: There are a great many things we do differently now that we are addressing at-risk and low performing students. What you find when you do the