Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 7)

SM: You brought in $3 million in the first year and a half of the company. By 2003 you had a product ready. Did you then go out and raise money? LM: Once we launched the product and sales started to take off, we realized that it was a bigger play. We were approached by VCs

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Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 6)

SM: Who is your competition? Why can we assume that NextGen, Allscripts, and others are sitting around without a messaging system? LM: Kryptiq is the only truly open messaging system that can work with any EMR or practice management system. Some of the vendors you mentioned have messaging systems that they developed internally.

Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 5)

SM: What are the deal sizes for your sales? How does the money flow? LM: We have sales that encompass [everything from] extremely large institutions to very small, two-person clinics. Therefore, we have a pricing scheme that is volume based. High-volume customers do get a bit of a price break.

Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 4)

SM: Have you grown primarily through direct sales, or have you had other strategic methods? LM: There was also a viral aspect to our growth. Those people they sent an email to who happened to have a consult or a lab result, wanted the same capability. We started off with Centricity but had a rapid

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Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 3)

SM: To me, it sounds as though you wanted to break communication silos in the medical arena with email. Email is a proven killer application. LM: Intel’s policy is that the adoption of technology is directly proportional to applications which require collaboration. According to their philosophy, the increase of PC sales was not the result

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Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 2)

SM: So 15 years later you left Intel. What is the story behind that? LM: Intel’s largest OEM at the time, Packard Bell, was carrying the Intel brand into retail. They merged with NEC’s U.S. operations, and I was asked by that newly merged entity to join them and run the commercial business group under

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Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 1)

Luis Machuca is the president and CEO of Kryptiq Corporation, a healthcare connectivity company that facilitates an open collaborative network for healthcare. Prior to his time at Kryptiq, Machuca held several leadership positions in the tech industry. He joined Intel in 1981 and spent 15 years there, in a variety of management roles. In 1996,

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Teaching English to MNC Workforces: GlobalEnglish CEO Deepak Desai (Part 7)

SM: I find it interesting that your market is not a cutthroat environment. The European companies are focused on Europe. DD: They do compete with us in some parts in Asia, Brazil, and Mexico. They are truly global. Yes, the competition is there, but the challenge for us is not from online competitors. The competition

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