SM: Context is a key element of my Web 3.0 formula. JJ: At the time, I did not know the importance of context. That came later at Stanford. I just knew that it what was in people’s minds. Since I could not get into people’s minds, the closest thing I could do is judge what
SM: Let’s get specific. How did you identify the problem itself? Did you do market research of some sort? JJ: My market research was to identify CIOs and CTOs. I came up with a list of people I knew or people who I knew second hand. There were about 45 CIOs, CEOs, and CTOs on
SM: How long were you with Interwoven? JJ: I was there for eight years. I started to realize that when companies become bigger innovation becomes very difficult. I really felt that during the last four years. Even with over 1,000 employees, of whom at least 300 were technical as engineers or product managers, it was
SM: The infighting at Interwoven was visible from the outside? JJ: Completely. After the first time we did not get funding because of infighting, we brought in one of the investors to help resolve the issues, and that investor quickly became part of the infighting. He became the acting CEO, but Peng had a lot
Jack Jia is a co-founder and CEO of Baynote. For eight years, he was SVP and CTO of Interwoven Inc. with executive responsibilities in engineering, products, marketing, strategy, and vision. Jack led operating systems and applications development at SGI, Sun Microsystems, Stratus, and NASA for over a decade. He is a board advisor for Santa
SM: Is there anything else that you want to add to this conversation? An industry which has become a large one, and which I feel would do well with stories, is the electronic gaming and virtual world industry. Do you have any thoughts on it? RM: In the past I have gone up to Microsoft
SM: I read your book before taking your story seminar, but when I did take the seminar what I found impressive was the level of clarity of the framework of storytelling that you present. The way you have approached the framework of storytelling is unique. I don’t know many people who have been able to get to
SM: “The Reader” was a commercially successful art movie. RM: Yes. Also a British film. I think it was commercially successful and it was a beautiful film. I thought that “Julie & Julia” was a wonderful light comedy with a great deal of sophistication.