Building A Software Company From Toulouse, France: Jacques Soumeillan, CEO Of Cameleon Software (Part 2)

Sramana: Were you intending to sell primarily to manufacturing companies in the South of France? Jacques Soumeillan: We were selling very quickly throughout all of France. We did focus on selling to manufacturing companies.

Building A Software Company From Toulouse, France: Jacques Soumeillan, CEO Of Cameleon Software (Part 1)

Sramana: Jacques, to start, let’s go over your background. Where do you come from? Jacques Soumeillan: I am from Toulouse. My parents came to Toulouse from the countryside, so I was raised in the city with a very modest upbringing. I did all of my studies here, including college. I was able to study engineering

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Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 7)

Sramana: How much funding have your raised so far? Zephrin Lasker: We have raised under $9 million, and we have generated three times more revenue than capital raised. We are profitable month to month, but we will be investing a lot in the business this year.

Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 6)

Sramana: Where are you finding the best traction in mobile advertising? Zephrin Lasker: Our product is called AppLeads. It is one of the only pure in-application advertising solutions available. When you interact with the advertisement, you never have to leave the application.

Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 5)

Sramana: What is the real value of opt in advertising? Zephrin Lasker: If you look at the big list vendors like InfoUSA, you will see a huge industry in which consumers they target have never opted in for anything. They get your data from a post office or a warranty card. Companies sell data to

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Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 4)

Sramana: When you work with a publisher, are they required to install anything to use your technology? Zephrin Lasker: It depends on what type of publisher it is. If it is a mobile publisher, then they need to use our SDK in their mobile app development. If it is a Web publisher, then we can

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Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 3)

Sramana: What was the premise behind Pontiflex? Zephrin Lasker: The initial idea was almost like PayPal for use data. Most online ads will take you to an advertisers site once you click on that advertisement. Those are redirected ads. DoubleClick has built a pipe for redirect ads. That is a well-understood, defined space with a

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Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 2)

Sramana: What happened after your attempt to get Beautility up and running did not work? Zephrin Lasker: I spent time thinking about what to do. I had spent a lot of time thinking about the go-to-market and marketing strategies that we were going to use. Some of the people I had hired to work at

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