Sramana: How long did your Series A funding last? Ryan Allis: We ran on that money for three years. Last August, we closed a $40 million round of funding. My philosophy on venture capital is to never raise more than one time your annual revenue.
Sramana: What was your strategy for raising capital? Ryan Allis: I was 20 at the time. I had lunch with a friend who was a co-founder of PinPoint, which he merged with PowerByHand to form Motricity. He had raised a couple hundred million dollars for Motricity, and they were one of the most sought-after venture-backed
Sramana: When did you hire your first employees? Ryan Allis: We hired our first employee in September 2003, three months into the business. He was an intern for the first month, and then after that we paid him $1,000 a month which was all we could afford. He did customer service and marketing, and he
Sramana: Where did the money come from to get iContact off the ground? Ryan Allis: We bootstrapped for three years. Initially it was just the two of us, and we did not draw a salary. We were in downtown Chapel Hill. I lived in the office, so I did not have any rent personally. Aaron
Sramana: What was going on in your life parallel to your young entrepreneur activities? Ryan Allis: I was a normal school kid living in Florida. I went to middle school and high school, and I worked when I could on the side. Throughout high school I did 40 or 50 websites and I started a
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Ryan is the co-founder and CEO of iContact, a provider of e-mail marketing software.. iContact currently has 300 employees, 700,000 users, and $50 million in annual revenues. Ryan has been an entrepreneur since he started Allis Computing at age 11 in 1995. He is an active
Sramana: What have been some of the significant milestones in terms of building the company? Jay Samit: The key was getting advertisers to get understand that the key things to measure in a post-impressions world are the attention, engagement, and the rally. We have had campaigns like Toy Story where half of the people who
Sramana: You said news sites is one of your strong areas. What does a before and after picture look like in that segment? Jay Samit: We can talk about news sites in general. One of the most traffic areas is news. That sounds silly, but it’s not. If there is a flood or hurricane that