Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 5)

Sramana: What is the price point of the offering? Phil Fernandez: The lowest end customers pay $1,000 a month. The largest spend 100 times that a month.

Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 4)

Sramana: What do you do in the process that directly supports your clients? Phil Fernandez: We can help our clients to produce webinars to promote their product or services, even if it is specific to a geographic area. To run a webinar you need to identify the target audience, and you need to be able

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Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 3)

Sramana: What is the genesis of Marketo? Phil Fernandez: My previous companies were million-dollar enterprise software companies. They were classic enterprise software companies with big sales forces. Salesforce had not quite burst on the scene but it was getting started. There was a new point of view that there was a whole new software company

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Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 2)

Sramana: Where does the story go from there? Phil Fernandez: After that I got hooked up with a company that is now TIBCO. Back then it was an incubator called Technicron Software Systems. Rick Haven was the chief operating officer, and he was my mentor.

Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Sramana: Phil, let’s start with your background. Where does your entrepreneurial journey begin? Phil Fernandez: I’m from Ohio but I grew up all over the place, although I spent a lot of time in California. My entrepreneurial journey started in a serious way in the 1970s

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 7)

Sramana: Talk to me about the structure of purchasing the company back from Intuit. Deborah Sweeney: For the most part we structured a complete asset purchase agreement. I bought all of the assets, and everything that Intuit had owned transitioned to me. The deal was super smooth because Intuit was very much in tune with

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 6)

Sramana: Let’s talk about your complicated journey through corporate structures. Who founded this company, and how was it funded in the beginning? Deborah Sweeney: The company was founded by a law school classmate of mine. It was really funded by company growth, so it was bootstrapped. One client turned to a second client. The founders

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 5)

Sramana: How much money do you make off a customer once you acquire him or her, and what is the customer acquisition cost that you’re willing to invest ? Deborah Sweeney: We have done a number of formulas and the cost structure changes throughout the life of our company. We continue to grow because we offer

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